Sales Enablement: Are You a Leader or a Laggard?

Research Report

Sales organizations have been pursuing the optimal sales process since the beginning of time. As technology has evolved, options have emerged to help smooth out and fill gaps in the sales process but achieving best in class sales enablement is still a desire for many.

We’ve teamed up with 451 Research to bring you the latest research on the current state of sales organizations’ need to improve sales effectiveness.  The report addresses:

  • Why investing in systems of record such as CRM or SFA solutions isn’t enough in today’s agile selling world
  • Where your organization fits in the Sales Enablement Maturity Model
  • How to optimize sales to go beyond efficiency for true effectiveness

Key Findings

of executives cited increased revenue and profit as the reason they invested in Sales Enablement technology
of sellers strongly agree that it’s not just finding the content that’s crucial, but knowing which content and experts can help close deals