Account-Based Marketing with Sales Enablement


A Free Best Practices eBook

Including a round-up of top industry thought leaders

Account-based marketing is one of the hottest B2B trends in recent years, and it is changing the way that marketers create and share content.

Numerous studies show how ABM yields higher returns per dollar than any other marketing investment. Account-based strategies generate higher win-rates and larger deal sizes, as well as increase content engagement and improve customer relationships.

But how do you get started?

Download this free eBook to understand how to execute a successful account-based strategy within your organization.

  • What is account-based marketing (ABM)?
  • What trends are driving ABM?
  • How does ABM relate to ABS (Account-Based Selling)?
  • How does sales enablement add value to ABM?
  • What does the future of ABM look like?