SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

3 Reasons Content Management Improves Sales Enablement

Sellers are wasting 30% of their time searching for the right content. Can a content management solution eliminate this wasted time and help boost productivity? Here are 3 reasons how.

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Sales Technology: Why Systems of Engagement Trump Systems of Record

To be disruptive in the sales process, you need to complement tools that help your seller internally with technologies that are customer-facing, interactive, and personalized.

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3 Ways to Approach Your Sales Strategy Like an Olympic Champion

By Sarah Lowe (@SarahL_SAVO) I recently had the honor of sitting before three world renowned Olympic medalists, Kerri Walsh Jennings, Brandi Chastain, and Candace Cable as they discussed their competitive journeys. First, wow.  Second, their attitudes and lessons learned through competing can 100% be applied to sales and driving growth in your sales organization. Their…

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In London this Spring? 3 Events You Need to Attend to Supercharge Your Sales Pipeline Strategy

The spring event season is here. Are you registered for the events that will elevate your Sales Enablement strategies?

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AI

Prescriptive and Predictive: Are They One And The Same When It Comes To Sales Enablement Technology?

How prescriptive and predictive content recommendations approach the same problem very differently.

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Seven Essential Building Blocks for High Performance Sales Enablement

Seven Essential Building Blocks for High Performance Sales Enablement

Avoid frustration and get maximum return out of your Sales Enablement efforts. Follow these 7 building blocks to ensure your sales development is stellar.

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My Journey in Sales Effectiveness and Sales Enablement: What’s Broken but What’s the Opportunity?

Why we are still coming across the same sales productivity challenges and what we can do to enhance our customer’s experience with our sellers.

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Business Transformation

How to Transform your Business with Sales Enablement: A Q&A with Canon

Canon is a leader in technology and imaging innovation. Learn how they translated that innovation into their internal sales and marketing processes in EMEA.

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Are Leads Hemorrhaging out of your Sales Funnel?

How is effective is your Sales Funnel? If you’re seeing a high drop-out rate in further stages of the funnel, this post is for you.

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What Can Sales Leaders Learn from the Oxford vs. Cambridge Boat Race?

A look at the striking parallels between building a successful rowing team and supercharging sales efforts.

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Top 5 Benefits of Sales Enablement Technology

Top 5 Benefits of Sales Enablement Technology

By Jillian Eyl (@MsBiz_Chicago) Sales Enablement Overview Sales enablement is about making the most out of every point of contact with your customers and prospects. It’s a strategic approach to unite stakeholders in sales, marketing, and operations around the common goal of equipping salespeople with the right resources, tools, and processes to sell effectively… And…

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Content with Context and Sales Asset Management

Content with Context and Sales Asset Management

In today’s digital world, context around your sales content is everything. This is where Sales Asset Management Technology comes in.

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Data Science: What it is and how it Impacts Sales Enablement Technology

Data science involves using data and statistics to solve problems. And it has a big impact on software development, especially sales enablement technology.

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Looking to Boost Sales Productivity in 2017

Looking to Boost Sales Productivity in 2017? Look Here.

CSO Insights research shows sales enablement boosts sales performance. But where do you start? Here’s a 5-step guide to improving sales outcomes.

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Content Dragging Down Your Sales Productivity

Is Content Dragging Down Your Sales Productivity?

SiriusDecisions research shows sellers spend 20+ hours searching for, creating, or managing content. Is this what’s dragging down your sales productivity?

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Friday, April 21st at 11am CDT | 5pm BST


You will learn:
- The long-term value of implementing a sales enablement program
- How to build internal consensus around your sales enablement initiative
- Insight from peers who have spearheaded a successful enablement program
Looking to research, evaluate or optimize a sales enablement initiative?