By Christina Aiello (@ChristinaAiell6)
Is it more rewarding to have a supercharged sales team or a crew of marketing mechanics that get your brand name up and running?
The answer here is simple: both. Think of your marketing and sales teams as a set of gears that work together to move your sales enablement machine forward. In a perfect world, marketing would create bundles of hyper-relevant content to help sales target the right people, at the right time, with the right message to close more deals. Reality, of course, is far from this utopia and communication between sales and marketing teams is oftentimes disjointed. So, how do you keep your sales and marketing gears from grinding?
Enter Sales Enablement.
A robust sales enablement engine has different gears that work together to transmit power from one part of your machine to another, and like a car, there is a right order and a right time to switch from gear to gear. If you want your sales enablement engine to run smoothly, you have to learn how to shift like a pro. But which gears do successful sales enablement machines spend most of their time in and how do you avoid getting stuck in neutral?
Here is a blueprint to help you keep your sales enablement initiative from stalling:
Wherever you are in your sales enablement efforts, there are resources to help you along the way. Download the Complete Buyer’s Guide – it’s got everything you need to gain executive support, secure budget, or optimize your existing program.
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