SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

sales enablement

Use Sales Enablement to See into the B2B Buyer’s Mind

Guest Post written by Cheyanne Ritz   B2B sales has a problem, and it is only growing in urgency: difficulty offering value to buyers. When B2B buyers are ready to talk to a vendor, they expect the sales process to be valuable and serve their needs. But B2B buyers are more educated about their problems and…

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use sales enablement

6 Ways Marketing Can Use Sales Enablement to Get Content Used

Sales enablement technology has been trending in the B2B space recently. It is a technological shift that has disrupted the way that B2B organizations engage and communicate with prospects, customers, coworkers, and the world at large. Perhaps you are hesitant to invest in sales enablement because you aren’t sure how to get ROI. Or maybe…

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sales enablement tech

Is Sales Enablement Technology a Luxury or a Necessity?

Sales technology has come a long way in the past few decades. These technological shifts are disrupting the sales process and the way that reps engage and communicate with prospects, customers, coworkers, and the world at large. Experts at LinkedIn say, “Businesses are constantly being introduced to new tools, technologies, and ways of connecting with…

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sales portal

How to Increase Content Use with a Sales Portal

Guest Post written by Cheyanne Ritz   Much like a beachcomber finding the sand too hot but the water too cold, B2B marketers are running headlong towards technology – but finding it difficult to handle. New research from Forrester shows that some of the pillars of marketing technology are starting to crack. While 80% of…

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marketing plans

Do Your Marketing Plans Leave Too Much to Chance?

Guest Post written by Cheyanne Ritz   It could never be proven and was only a theory – until now. The existence of gravitational waves, created via the collision of two black holes, is a major step forward for us to understand the universe. I couldn’t help but notice some astounding things about how this discovery…

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Recruit, Train, and Retain with Sales Enablement

The roles and functions of the B2B sales team have changed quite a bit in just the past decade. One of the greatest contributors to these advances is the integration of technology throughout the sales process. Why is this important? Well, the increasingly competitive marketplace and more informed buyers have changed the sales space, forcing…

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Building a business case

Building a Business Case for Sales Enablement Technology

Investing in a new technology can make or break your organization’s revenue goals, but getting buy-in can be a long, drawn-out, and sometimes inconclusive process. So how do you get the right people (i.e. the decision makers) on board with you? How can you convince them that sales enablement technology is just what your company…

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marketing content

Tie Marketing Content to Revenue

Sharon Little is an outstanding resource for sales and marketing leaders. She’s research director for sales enablement strategies at SiriusDecisions. You really must follow her work if you care about the effectiveness of your sales organization. Two weeks ago she posted a new piece on her blog. It explores how marketers should prioritize which content…

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use sales enablement

6 Ways Sales Can Use Sales Enablement to Impact the Bottom Line

You have probably been hearing a lot about sales enablement technology recently. Perhaps you are hesitant to invest in the technology because you aren’t sure how to get ROI. Or perhaps you already have sales enablement tools but don’t know about how to maximize your investment. The top priority for sales leaders is increasing sales and…

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mistakes b2b marketers makemistakes b2b marketers make

8 Mistakes B2B Marketers Make (& What to do About It)

The B2B landscape can be complex, difficult to navigate, and extremely competitive. Marketers encounter these challenges, among others on a daily basis. Challenge: We no longer follow a linear sales model (i.e. a straight line from ‘awareness’ to ‘purchase’). Today, prospects can inbound at any stage in the sales process, meaning that organizations must understand…

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social selling

Social Selling for the Modern Sales Professional

The social selling revolution is upon us. And as the B2B landscape evolves, strategies need to adapt accordingly. The social selling approach has been bouncing around the sales space for a while now, but what does it really mean? In short, social selling refers to placing focus on building relationships and adding value to prospects…

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sales kickoff

Marketers, Get Ready for Your Sales Kickoff (Part 2)

Last week I took a look at the importance of marketing getting involved in your corporate sales kickoff. This week I’ll look at some concrete deliverables that can make sense for you to use as a guide for making a great impression across your sales organization. Sales enablement is a major driver of marketing success…

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successful sales reps

9 New Year’s Resolutions for Successful Sales Reps

The holidays are behind us, which means a new year and, for many organizations, new business goals and sales targets. But January is the perfect time to reflect on the past year, as well as an opportunity for fresh starts, refocusing, and preparing for a successful year ahead. While resolutions are typically made for personal…

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sales kickoff

Marketers, Get Ready for Your Sales Kickoff (Part 1)

For most companies, January is the month to evaluate the go-to-market performance of the previous year. To look back on what drove revenue and what didn’t. And to use those insights to gear up for the year ahead. Often those learnings will be packed into the motivational package of a Sales Kickoff. As the name…

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Live Webinar | December 14th

A Marketer’s Guide to Sales Enablement: Making Content Count