SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

interview

Marketing Through the Lens of Leadership Interview Series: Howard Brown, CEO, RingDNA

Our ongoing series continues as we interview leaders in B2B marketing to learn about their experiences and insights. In this interview, we talk to the founder and CEO of RingDNA, Howard Brown, a trailblazing leader in marketing and sales innovation and a 3-time successful entrepreneur.   What kind of content do you interact with daily? (what things do…

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story

Nothing Works Without a Compelling Story

Guest Post written by Eric Quanstrom   Stories are how humans learn to understand their place in the world and the meanings behind events. A story offers people a sense of belonging and helps them more firmly establish their identities. For centuries, overarching traditional narratives shaped people’s identities around their geographic location, family, and religion. Across…

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story

Nothing Works Without a Compelling Story

Guest Post written by Eric Quanstrom   Stories are how humans learn to understand their place in the world and the meanings behind events. A story offers people a sense of belonging and helps them more firmly establish their identities. For centuries, overarching traditional narratives shaped people’s identities around their geographic location, family, and religion. Across…

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Lessons Sales

Going for the Gold: Lessons Sales Can Learn From Olympians

The Olympics is arguably one of the greatest athletic competitions on the planet, with over 10,000 athletes competing in 42 different sports disciplines. It is a showcase of skill, training, and talent and a stunning display of athleticism. Billions of people across the world tune in to witness both jaw-dropping achievements and heartbreaking disasters. There…

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Interview

Marketing Through the Lens of Leadership Interview Series: Karen Thomas-Smith

Guest Post written by Kylie Hodge   In this series we interview marketing leaders in the B2B space to learn about their marketing experiences and to get their unique insights and perspectives on the market.     This week we interview Karen Thomas-Smith, who is the CMO at CIOX Health and was Best In Show…

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sales goals

How to Hit “Impossible” Sales Goals

Most sales reps are probably well aware of the concept of “stretch goals” – those objectives that are difficult to achieve but attainable with some additional effort and focus. And in the world of sales, those goals are more often than not connected to quota. Every sales team and each rep has certain numbers they…

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content

The Best Marketing Content Strategy Comes from Your Customers – Are You Listening?

Guest Post written by Cheyanne Ritz   Only content in context matters. And context is defined by the customers. – Tamara Schenk Sales enablement expert Tamara Schenk recently wrote a defining article exploring the role of the sales playbook. Check out her article out here. She was spurred on by findings in a recent survey…

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marketing

3 Ways to Make Marketing More Sales Friendly

The sales and marketing divide must be the dumbest self-inflicted wound of any B2B company. If marketing’s aim is to drive more adoption of your offers, then sales has to be central to marketing planning and execution. So, how do you avoid hurting your company’s chances? Here are 3 steps you can take to get your…

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b2b buyer

Selling to the Modern B2B Buyer

The ever-evolving B2B selling space, increasingly complex sales process, and changing buyer expectations present new challenges for B2B sales teams on a daily basis. At the same time, traditional sales processes are becoming less effective. In order to remain competitive and hit revenue goals, it is critical that sales reps understand the shifting landscape, why…

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marketing hero

What is B2B Marketing Leadership Today?

  Download the infographic on How to Become a Marketing Hero.   Think about the day you began your marketing career. Whenever or wherever that journey began, all marketers have one thing in common: The journey doesn’t have an end. Change and disruption are a part of marketing today. It wasn’t always that way, however. About…

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sales productivity

Supporting Sales Productivity with Sales Enablement

Sales productivity is a challenge in almost every organization, and the pressure to meet or exceed revenue goals is only increasing. According to Forbes, recent research found that over half of sales teams are expected to hit revenue goals that are at least 20% higher than the previous year.   Increasing revenue goals – what’s…

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measure marketing

Why Measure Marketing Content’s Impact on Sales?

Last month I posted on a topic I think is vital to both sales and marketing teams: how to measure the impact of content on sales. Why does it matter? Because marketers spend 15-25% of their budgets on content. And, more importantly, because sales teams need to add value and content helps them do it.…

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data driven content

6 Steps to a Data-Driven Content Strategy

Best-in-class companies understand the power of data and the importance of using this information to drive their content strategy. Without data, marketers are taking risks that can easily miss the mark and jeopardize their ability to achieve goals and drive revenue. Let’s take a look at what it means to be data-driven, the value of…

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