SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

sales driven CMO

The Sales Driven CMO

This week I had the good luck to be added to B2B Marketing’s blog roll. I’ll be using the series of posts to look at how the modern CMO can address her changing role. No longer are various strategies like content marketing, digital marketing, or others enough. Not in a world where the CMO of…

Read Blog
Turkey Dinner

How to Make a Content Marketing “Turkey Dinner”

One of the toughest daily challenges for marketers is what content to produce. It’s a Monday and maybe you’re out of ideas. You’ve got a content calendar, but it’s tapped out. Now what? It may be a little early in the American holiday calendar to be talking about Thanksgiving, but let’s look at taking a…

Read Blog
sales operations

Sales Operations and Marketing Must Work Together

You’ll often hear about the classic “Sales and Marketing Divide”. There is actually a lot more nuance to that problem than meets the eye. After all, neither team is a monolith. They’re made up of different units with many different concentrations. One of those units within sales that is a favorite of mine is sales…

Read Blog
infogrpahic

Infographic: Does Your Organization Need Sales Enablement?

Click here to download the infographic.   When your sales team is equipped with the right tools, processes, and training they’re unstoppable. We’re seeing sales teams multiply the success of their teams by focusing on sales enablement. What kind of benefits? 50% faster onboarding of new sales people. That means more new reps are more…

Read Blog
interview

Marketing Through the Lens of Leadership Interview Series: Howard Brown, CEO, RingDNA

Our ongoing series continues as we interview leaders in B2B marketing to learn about their experiences and insights. In this interview, we talk to the founder and CEO of RingDNA, Howard Brown, a trailblazing leader in marketing and sales innovation and a 3-time successful entrepreneur.   What kind of content do you interact with daily? (what things do…

Read Blog
story

Nothing Works Without a Compelling Story

Guest Post written by Eric Quanstrom   Stories are how humans learn to understand their place in the world and the meanings behind events. A story offers people a sense of belonging and helps them more firmly establish their identities. For centuries, overarching traditional narratives shaped people’s identities around their geographic location, family, and religion. Across…

Read Blog
story

Nothing Works Without a Compelling Story

Guest Post written by Eric Quanstrom   Stories are how humans learn to understand their place in the world and the meanings behind events. A story offers people a sense of belonging and helps them more firmly establish their identities. For centuries, overarching traditional narratives shaped people’s identities around their geographic location, family, and religion. Across…

Read Blog
Lessons Sales

Going for the Gold: Lessons Sales Can Learn From Olympians

The Olympics is arguably one of the greatest athletic competitions on the planet, with over 10,000 athletes competing in 42 different sports disciplines. It is a showcase of skill, training, and talent and a stunning display of athleticism. Billions of people across the world tune in to witness both jaw-dropping achievements and heartbreaking disasters. There…

Read Blog
Interview

Marketing Through the Lens of Leadership Interview Series: Karen Thomas-Smith

Guest Post written by Kylie Hodge   In this series we interview marketing leaders in the B2B space to learn about their marketing experiences and to get their unique insights and perspectives on the market.     This week we interview Karen Thomas-Smith, who is the CMO at CIOX Health and was Best In Show…

Read Blog
sales goals

How to Hit “Impossible” Sales Goals

Most sales reps are probably well aware of the concept of “stretch goals” – those objectives that are difficult to achieve but attainable with some additional effort and focus. And in the world of sales, those goals are more often than not connected to quota. Every sales team and each rep has certain numbers they…

Read Blog
content

The Best Marketing Content Strategy Comes from Your Customers – Are You Listening?

Guest Post written by Cheyanne Ritz   Only content in context matters. And context is defined by the customers. – Tamara Schenk Sales enablement expert Tamara Schenk recently wrote a defining article exploring the role of the sales playbook. Check out her article out here. She was spurred on by findings in a recent survey…

Read Blog
marketing

3 Ways to Make Marketing More Sales Friendly

The sales and marketing divide must be the dumbest self-inflicted wound of any B2B company. If marketing’s aim is to drive more adoption of your offers, then sales has to be central to marketing planning and execution. So, how do you avoid hurting your company’s chances? Here are 3 steps you can take to get your…

Read Blog
b2b buyer

Selling to the Modern B2B Buyer

The ever-evolving B2B selling space, increasingly complex sales process, and changing buyer expectations present new challenges for B2B sales teams on a daily basis. At the same time, traditional sales processes are becoming less effective. In order to remain competitive and hit revenue goals, it is critical that sales reps understand the shifting landscape, why…

Read Blog