SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

sales enablement

The Single Most Effective Sales Enablement Action

Sales Enablement is the hot go-to-market topic of 2015. No surprise there. It is a set of best practices that accelerate the bottom of the funnel by removing frictions that waste sales time. And it helps boost sales results through programs that make reps more productive. As a sales enablement leader, you’ve likely put tools,…

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sales enablement

How to Prevent Stalled Deals

Multiple studies show that anywhere between 25 and 50% of forecasted deals end in no decision. In other words, the prospect journeyed through the sales cycle but didn’t make the final plunge to purchase. Essentially every sales rep has been subjected to stalled deals in their sales career, if not on a daily basis. This can be in…

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Top 50 Sales Operations Tools

Guest Post written by Jason Murray   As sales organizations become more process driven and scientific, sales operations has taken on a new level of importance. The best sales teams are equipped with the data, tools, and technologies that will take them to the next level and help drive sales success. We have identified 50 sales…

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Buzzfeed

8 Lessons B2B Marketers Can Learn From BuzzFeed

BuzzFeed basically wins the Internet. They have been called one of the most innovative media companies in history and have proven success, with 130 million unique visitors per month and over $100 million in revenue in 2014. And let’s face, we have all been guilty of a BuzzFeed binge at some point. But what is…

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marketing measurement

3 Ways Marketing Can Measure the “Unmeasurable”

Marketing teams have seen a stunning transformation in the past few years. Their success is no longer tied to simple lead numbers. There’s increased accountability today. Marketers must know whether or not their actions are affecting revenue. After all, that’s the point of all of the demand generation and branding activities. But there are still…

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sales organizations

Sales Organizations Need to Challenge Buyers

Hank Barnes put out a terrific blog post regarding a controversial stat: the amount of the journey that a buyer goes through prior to purchase. That stat claims that a significant amount of the purchasing journey occurs before a buyer connects with a sales person. For a transactional sale, that comes as no surprise. For a…

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content creation

How to Create a Culture of Content

You’ve heard it before: Content is King. Content marketing is a $44 billion industry and is used by 83% of B2B organizations, but getting it right isn’t always easy. Simply creating content is not the challenge, but rather continuously creating a variety of quality content that is relevant and engaging. This is where having a Culture of…

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top sales reps

What Makes a Top Sales Rep Successful?

Organizations need sales reps – they are critical to the success of the business. But even with such a key role in the company, only 1/3 of sales people meet or exceed quota, meaning that 2/3 of reps fail to reach their annual sales goals. Steve W. Martin at Harvard Business Review recently conducted a…

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sales success

The Race for Sales Success: 9 Ways Sales is Like Running

We are continually touched by the heart-warming stories of athletes who persevered through their trials, tribulations, and tragedies. We pull inspiration and motivation from their wins and losses. And with over 65.5 million runners and joggers in the United States alone, it’s likely that most of you have experienced this first-hand. Maybe you have jogged at…

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content marketing

Content Marketing: The Challenge to Create Winning Content

Only 38% of B2B marketers rate their organization’s content marketing as effective, according to the Content Marketing Institute. And 58% of marketing teams struggle to create good content. Content marketing is a hot trend (and offers its fair share of over-used buzzwords: “’Brandscaping’ or ‘storyscaping’? Oh, who cares – as long as that ‘low-hanging fruit’…

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sales enablement

The Biggest Sales Enablement Myth Exploded

SiriusDecisions just wrapped up their always epic annual summit. When you put 2000+ go-to-market experts under one roof, you’re going to get great interactions, best practices, and insights. A crowd favorite insight from the analyst team was a takedown of one of the most misquoted and misunderstood metrics in the sales enablement space. Let’s take…

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sales productivity

How to Improve Sales Productivity: 7 Helpful Hints

Sales productivity is the #1 challenge for almost 65% of B2B organizations, according to research from The Bridge Group. Therefore, optimizing sales productivity should be one of the most important aspects for a business to focus on – the efficiency, effectiveness, and productivity of the salesforce has a direct and significant impact on revenue.   What…

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sirius decisions

SiriusDecisions Day 2: Automate It

Another strong day on the board from the team at SiriusDecisions. One session that stood out in particular was Jay Famico looking at growth hacks. He kicked things off with the story of Paul Bunyan and his competition for lumberjack bragging rights with a machine. Despite his strength, of course, he was bested by the…

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sirius decisions

SiriusDecisions Day 2: Automate It

Another strong day on the board from the team at SiriusDecisions. One session that stood out in particular was Jay Famico looking at growth hacks. He kicked things off with the story of Paul Bunyan and his competition for lumberjack bragging rights with a machine. Despite his strength, of course, he was bested by the…

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Sales Productivity

Top 50 Sales Productivity Tools to Increase Sales Effectiveness

Sales productivity is increasingly important in an industry where sales teams need to respond quickly to the needs of both prospects and customers. Unfortunately, only 30% of a sales rep’s day is dedicated to core selling activities. We have gathered over 50 selling tools to help your sales organization increase productivity and hit sales goals with…

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