SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

Why Engaging Customers Earlier is Critical

A recent Forrester Research study showed that today’s buyer will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver.

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How Iterative Development Influences Customer Experiences

Iterative development results in a better product. By instituting this process between your design and development teams, your customers will benefit the most by using a product that meets the needs of your customers while providing a delightful user experience.

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Onboarding: 6 Worst Practices Holding New Sales Reps Back

A typical B2B enterprise invests 6-10 months onboarding new sales hires. That’s almost a year before a new rep is selling at peak performance. If you account for the high sales turnover rates affecting many industries, you quickly realize how companies can actually lose money by expanding their sales force.

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B2B Social: Why Instagram Won’t Work for B2B Companies

B2B Social is Evolving, Not All Networks Should Evolve with It Instagram is a great application for the most part. Despite the increase in over-saturated photos of food, Instagram has proven to be an excellent off-shoot of the social network ecosystem. And while Rich Kids of Instagram (NSFW or any optimistic humans) will remain an…

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3 Reasons the Oscars are Putting Sales First

The 3 reasons the Oscars are putting Sales First: Sales people are natural entertainers People instinctively relate to the thrill of succeeding in business The habits of the best sales people are something everyone can aspire towards Salespeople are “Hot” at this year’s Oscars. Three of the nine Best Picture nominees are narratives driven by…

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What is Sales First?

Sales First is a way for companies to think and behave with a relentless focus on, and deep devotion to, sales force success. A Sales First company, then, is a company that has developed a culture where everyone thinks and behaves in a manner that ultimately promotes sales and, thus, growth. In a sales first organization, revenue growth is the key business objective.

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More Than a Theory: 3 Steps to Create a Sales Enablement Process

I spend a lot of time evaluating our selling system at SAVO. We have the marketing automation, the CRM and of course our own suite of applications to satisfy our sales enablement needs.

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Onboarding: 3 Benefits to Training with Technology

Depending on the size and maturity of your new company, expectations for new hires can get lost in the transition. The human brain is very selective about the information it retains, and new employees have more on their plate than value propositions – the best route to work, for instance.

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Stop Wasting Time: 8 Rules for Productive Meetings

Often, I’ll find myself deep in a project, making a lot of progress and experiencing “The Flow,” only to be interrupted by the dinging alarm of an upcoming meeting. Not only do I have to step away from what I’m paid to do, but the invite is blank and I have no idea why I’m being summoned to, “Spring Launch,” or “Project Overview.”

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Monetizing the Data Dump: 3 States of Business Intelligence

In my experience, companies tend to have one of three different approaches to business intelligence: Non-Existent, Reactive & Proactive. If you’re close to the data or the process, it can be difficult to determine which of these approaches is used by your company.

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A Sales Rep's Guide to Tech Talk: SSO

SSO (Single sign-on) is what allows users to log in to a software system once and then access other systems as well using a single set of credentials (think username, password, PIN, etc.).

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A Sales Rep’s Guide to Tech Talk: API

I’m sure you’ve heard this term before, most likely in relation to applications on your tablet or smartphone. Such and such app has “an open API,” or, “That company doesn’t make their API public.”

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Friday, April 21st at 11am CDT | 5pm BST

You will learn:
- The long-term value of implementing a sales enablement program
- How to build internal consensus around your sales enablement initiative
- Insight from peers who have spearheaded a successful enablement program
Looking to research, evaluate or optimize a sales enablement initiative?