SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

3 Reasons Sales Training Fails

Preparation, relevance, reinforcement – the top 3 reasons sales training fails and what sales leaders can do about it.

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5 Metrics Sales Managers Can Use to Optimize their Teams

5 metrics that sales managers can use to reinforce sales enablement best practices and optimize their teams.

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3 Things Sellers Need to Improve the Buyer Experience

451 Research reveals the 3 things sellers need to deliver an impactful buyer experience.

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5 Lessons We Learned from the 2017 CEB Sales and Marketing Summit

5 lessons we learned from attending CEB’s 2017 Sales and Marketing Summit and top tips for making the most of B2B events

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Sales Enablement for Sales Leaders and Sales Managers

What roles do sales leaders and sales managers play in the success of the sales team and how can they use sales enablement to see greater success.

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Q4 Success Strategies for Sales Leaders

Q4 is a critical time and the last chance for reps to hit quota. Use these 6 tips to maximize your year-end and guide your team to a winning performance.

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5 Reasons Why Marketing Needs Sales Enablement

Marketing is under constant pressure to create content, increase engagement, and build the brand. Here are our top 5 reasons why marketing needs sales enablement.

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The Mystery of the Content Marketing Black Hole

75% of marketing’s content goes unused by sales reps, but why? Learn 5 ways to get sales using your marketing content and driving more revenue.

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5 Ways Sales Technology Improves Rep Performance

Learn 5 ways sales technology, such as a sales enablement tool, can improve sales rep performance and productivity.

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5 Things Your Sales Enablement Strategy Needs to Succeed

Sales Enablement is more than just orchestrating content. Learn what’s missing from your strategy if your results are less than expected.

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How Sales Enablement Fits into your B2B Tech Stack

Learn how Sales Enablement technology can increase sales performance and help sales teams deliver the right messages at the right time to convert and close deals.

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The Top 5 Benefits of Using Technology Built on the Cloud

Learn the top 5 benefits of using technology built on the cloud (such as Amazon Web Services), including scalability and economies of scale.

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5 Struggles only a Digital Marketer Could Understand

You win some and you lose some. Here are 5 challenges and successes every marketer can relate to.

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4 Signs It’s Time to Revamp Sales Training

Learn 4 signs it’s time to refresh your sales enablement training and 4 steps improve sales team productivity.

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The Rise of the Situational Salesperson

B2B selling is evolving, and 87% of training is forgotten within weeks. Learn how situational, just-in-time sales guidance can help close more deals.

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Live Webinar | December 14th

A Marketer’s Guide to Sales Enablement: Making Content Count