SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

use sales enablement

6 Ways Sales Can Use Sales Enablement to Impact the Bottom Line

You have probably been hearing a lot about sales enablement technology recently. Perhaps you are hesitant to invest in the technology because you aren’t sure how to get ROI. Or perhaps you already have sales enablement tools but don’t know about how to maximize your investment. The top priority for sales leaders is increasing sales and…

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mistakes b2b marketers makemistakes b2b marketers make

8 Mistakes B2B Marketers Make (& What to do About It)

The B2B landscape can be complex, difficult to navigate, and extremely competitive. Marketers encounter these challenges, among others on a daily basis. Challenge: We no longer follow a linear sales model (i.e. a straight line from ‘awareness’ to ‘purchase’). Today, prospects can inbound at any stage in the sales process, meaning that organizations must understand…

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social selling

Social Selling for the Modern Sales Professional

The social selling revolution is upon us. And as the B2B landscape evolves, strategies need to adapt accordingly. The social selling approach has been bouncing around the sales space for a while now, but what does it really mean? In short, social selling refers to placing focus on building relationships and adding value to prospects…

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sales kickoff

Marketers, Get Ready for Your Sales Kickoff (Part 2)

Last week I took a look at the importance of marketing getting involved in your corporate sales kickoff. This week I’ll look at some concrete deliverables that can make sense for you to use as a guide for making a great impression across your sales organization. Sales enablement is a major driver of marketing success…

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successful sales reps

9 New Year’s Resolutions for Successful Sales Reps

The holidays are behind us, which means a new year and, for many organizations, new business goals and sales targets. But January is the perfect time to reflect on the past year, as well as an opportunity for fresh starts, refocusing, and preparing for a successful year ahead. While resolutions are typically made for personal…

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sales kickoff

Marketers, Get Ready for Your Sales Kickoff (Part 1)

For most companies, January is the month to evaluate the go-to-market performance of the previous year. To look back on what drove revenue and what didn’t. And to use those insights to gear up for the year ahead. Often those learnings will be packed into the motivational package of a Sales Kickoff. As the name…

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Predictive Analytics

Top 40 Predictive Analytics Tools

Guest Post written by Jason Murray   Predictive analytics are increasingly important to businesses as they become more scientific in their sales processes. Companies are collecting large amounts of data but aren’t always sure how to use this information. Predictive tools allow sales and marketing teams to apply historical data to future events to boost their…

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marketing plan

Get Your 2016 Marketing Plan Cleaned-Up

The new year is coming up fast. Parties, gifts, and the mad rush to get final projects and deals completed before the gong. But there’s also often time for reflection and time to ‘sharpen the axe’, readying your marketing plan, ahead of the new year. Let’s take a look at 3 house cleaning tasks that…

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b2b buyer

11 B2B Marketing Trends for 2016

As marketers, we always look ahead to “What’s hot?” or “What’s the next best thing?”. These questions become more pressing as the year winds down. According to a recent SalesForce survey of over 5,000 marketers, the greatest challenge that they face is “how to keep up with trends to drive more higher quality leads”. To get…

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sales productivity

How to Boost Sales Productivity Through Q4

Q4 is a precarious time for productivity. The chaos of the holidays combined with the end-of-year crunch means competing priorities for employees and plenty of opportunities for performance to slip. As Fast Company says, “The season is rife with distractions in and outside work, where everyone is twice as busy and half as focused”. Indeed,…

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content audit

How to Conduct a Marketing Content Audit

According to a report by the Custom Content Council, “The number of CMOs who believe that content marketing is the future of their world has nearly doubled in the last five years”. Clearly, marketers have recognized the importance of content in their marketing strategy and its value in driving sales goals. In fact, an Adobe…

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Sales content

Why Sales Content Doesn’t Get Used – Marketing’s Answer (Webinar Video)

1. Sales Content and Marketing Today we’ll look into a classic challenge — why sales teams don’t use the great content that marketing teams invest in and create. 2. Our Sales Enablement and Content Solution The company I’m with, SAVO, has focused on this challenge for years. Our customers are some of the fastest-growing inside…

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Q4 success strategies

Q4 Success Strategies for Sales

Many sales reps have a love-hate relationship with Q4, where high risks meets high reward in hitting those last minute quotas. With the holidays right around the corner, there is more chaos, less time, and greater pressure to finish the year strong. But ‘end of year’ doesn’t mean it’s time to sit back, relax, and…

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marketing metric

The Best B2B Marketing Metric

After determining product market fit and building the team, the toughest decisions in B2B marketing are about where to spend your money. Today’s marketers don’t rely on gut-checks to select programs; they look to metrics and data to guide their choices. But what marketing metric helps weigh an investment in a marketing program? Choosing Programs Based…

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holiday season strategies

7 Holiday Season Strategies for B2B Marketers

This is an exciting, albeit busy, time of year for B2B and B2C companies alike. The holidays are right around the corner, which means more chaos, less time, and greater pressure to finish the year strong. But ‘end of year’ doesn’t mean it’s time to sit back, relax, and coast through the holidays. Q4 is…

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