SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

Gamification

Gamification, Next Generation Sales Enablement

According to Salesforce.com, 71% of companies saw an 11%-50% increase in measured sales performance after implementing gamification in their organizations. In the same report, 90% of companies reported that their gamification initiatives are successful. Gamification is one of many evolving technologies that is opening a completely new area for sales enablement to be relevant and…

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relevant content

10 Tips for Creating Relevant Content

According to a Content Marketing Institute survey, 83% of B2B brands use content marketing, but fewer than half believe they are good at it. A DemandGen report follows up, revealing that 75% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. As you can see from…

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sales enablement

Forrester Sales Enablement Summit: Day 1 Recap

Forrester’s Sales Enablement Conference is a major tent-pole in the year. It brings together leaders in marketing, sales enablement, and sales leadership to discuss tools and processes that increase sales effectiveness. There’s always excellent sales data from Forrester’s sales enablement survey that leads to some interesting and challenging conclusions. And this time around was no…

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sales enablement

Sales Enablement: Growth Market or Hype Bubble?

There is no doubt that interest in sales enablement has increased over the past couple years, but is it a passing trend or an enduring business strategy? If you had Googled the term ‘sales enablement’ in 2000, you would have found about a dozen results. Search today, and you will receive over a million results,…

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sales prospecting

Sales Prospecting: Tips to Sending Relevant Messages to Your Contacts

Guest Post written by Zoominfo   Sales prospecting does not have to be a painful process. In fact, with the right tools in place, you can increase conversion rates and reach decision makers faster. With that in mind, ZoomInfo and SAVO teamed up for a webinar, “Supercharge Your Sales Prospecting: How to Send Targeted Messages…

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sales enablement

Sales Enablement Technology: Build vs Buy

As the B2B sales cycle grows more sophisticated, sales enablement tools are quickly becoming an invaluable asset for business organizations. However, the timeless question of ‘build versus buy’ gets more complex as new options emerge and more factors come into play. Up to 95% of successful sales are influenced by sales collateral The sales process is changing, and…

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sales enablement

Forrester’s Sales Enablement Summit: What We Can Learn from the Agenda

Industry analyst Forrester has been at the forefront of the Sales Enablement space. Across the board their analyst team delivers excellent, and frank, views on sales enablement methodologies and tools. And some of their data about the business case for driving sales enablement is particularly compelling. Each year they host a major summit on sales…

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social selling

The Top 4 Sales Enablement Trends for 2015

Sales enablement is a powerful activity that is receiving more and more attention as companies strive to increase their revenue, and to do so at a faster pace. Nevertheless, there has been hesitation over whether this sales phenomenon is a hype bubble or a growth market. Data from SiriusDecisions points to a 63% increase in…

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sales prospecting

4 Keys to Sales Prospecting Success

Sales prospecting is a vital part of most go-to-market strategies. It is especially critical in a challenger-based sales where it’s necessary to disrupt a buyer’s status quo. As a result, sales enablement efforts that make sales prospecting efficient can have a major impact. That’s why ZoomInfo and Savo are jointly presenting a webinar on sales…

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sales and marketing alignment

How to Stop Sales Teams from Asking the Most Annoying Question in the World

Guest Post written by MarketingProfs As B2B marketing budgets and buzzwords have increased over the years, and much has been made about significant gains in sales and marketing alignment, there remains a feeling in many sales organizations that marketing teams still aren’t all that helpful. Sure, marketing might get an occasional pat on the back…

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Four solid metrics

Four Solid Sales Enablement Metrics

Sales Enablement has caught a lot of attention this year as a way to drive revenue. As with any initiative, it’s critical that you can measure results so you can adjust budget and invest in winning actions. You can’t improve what you can’t quantify. Yet only 40% of sales enablement programs are measured, according to…

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sales success

The Biggest Inhibitor of Sales Success in 2014

If you don’t already read Tamara Schenk’s Sales Enablement blog, definitely do yourself a favor and take a look. She always has informative and often challenging information to read to help boost the effectiveness of your sales team. A post from Tamara on LinkedIn Pulse today was especially interesting. It looked at survey data that…

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Lead to Revenue

2 Ways to Re-Think “Lead to Revenue”

In 2010 Forrester coined the term “Lead to Revenue”. It was a fresh take on a stale problem: the sales and marketing divide. It encouraged go-to-market leaders to look at their funnels differently. That is, to see sales and marketing as partners with revenue as a shared goal. Since then the idea that leads are…

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sales enablement

Sales Enablement: The Glue that Bonds Sales and Marketing Technology Together

Guest Post written by MarketingProfs Let’s set our flux capacitor to 2004 for a moment and play a little game of Back to the Future. Back then, sales “technology” qualified as a robust Excel spreadsheet, a blackberry, a fax machine, and (in really advanced businesses) a Salesforce.com account. Meanwhile, sales and marketing alignment stunk, in-person…

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sales enablement

The Hidden Secret to Sales Enabling Your Customers’ Entire Path-to-Purchase

Guest Post written by MarketingProfs When most of us in the B2B world think about content marketing, it’s typically in the context of creating value for end users — the organizational personas who could benefit from our products and services, the customers who actually use them, and, ultimately, the decision makers who write the check.…

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