SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

3 Trends Impacting Your 2017 Sales and Marketing Strategy

3 Trends Impacting Your 2017 Sales and Marketing Strategy

These trends impacting the b2b marketplace will impact your sales and marketing strategy next year.

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The Tsunami of Millennials is Coming Are You Ready

The Tsunami (of Millennials) is Coming: Are You Ready?

Want to manage the influx of millennials in the workplace? Remember these 6 attributes create an effective atmosphere for younger employees.

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451 Research Spotlight Storytelling and the Future of Predictive Selling

451 Research Spotlight: Storytelling and the Future of Predictive Selling

With the help of sales technology, sellers can share stories that are relevant, personalized, and engaging throughout the customer journey.

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Why Agile Selling is a Win for Buyers and Sellers

Sales professionals must be agile in their approach to meeting client expectations, which requires a deep understanding of the customer’s buying process.

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How Sales Enablement Impacts Your Merger and Acquisition Strategy

Zebra Technologies Sales Enablement Story: Sellers can find content quickly and have all the resources they need to “speak with a single voice.”

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Why Marketers Benefit from an Agile Selling Approach

Agile Selling is a better framework for embracing what salespeople do in the real world – instead of focusing on what Marketing wishes they would do.

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How Sales Enablement Powers Remarkable Customer Experiences

Sales enablement technology gives sellers content-in-context of the customer journey. Learn GMC Software’s approach to driving sales productivity.

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5 Features Separating All-Stars SDRs from Average Ones

Sales Development Reps may be young, but they can be a highly valuable asset to your company. Follow these 5 strategies when dialing-for-dollars as an SDR!

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Making the Leap from Traditional Selling to Agile Selling

Modern developers take an Agile approach so they can rapidly respond to changing consumer needs. Consumers also benefit from an Agile Selling methodology.

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CEB Summit Takeaways 3 Steps to Clean Up the Messy Customer Journey

CEB Summit Takeaways: 3 Steps to Clean Up the Messy Customer Journey

Brent Adamson laid it out for us on the CEB Summit 2016 mainstage: buyers are pulling their hair due to complicated, complex buying processes.

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Leadership Lessons from Climbing Mount Everest

Guest Spotlight: 7 Leadership Lessons from Climbing Mount Everest

Valuable lessons on business and leadership from Alison Levine, NYT bestselling author and Captain of the 1st American Women’s Everest Expedition.

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Taking a Deeper Dive & Setting Expectations around Marketing Automation

Taking a Deeper Dive & Setting Expectations around Marketing Automation

Marketing automation vendors have their own starting point of reference to define automation.

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How to Build a Sales Tech Stack Millennials will Love

How to Build a Sales Tech Stack Millennials will Love

By 2020, Millennials will comprise over 50% of your sales force. Will your tech stack meet their expectations?

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Change More Than Just Your Closet as the Seasons Change

This fall, make it a priority to clean up your sales and marketing content to reflect the realities of the new season.

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Trusted Tips to Land the Right B2B Sales Job

Trusted Tips to Land the Right B2B Sales Job

Know the indicators when you’re looking for a job in a sales-first organization.

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Friday, April 21st at 11am CDT | 5pm BST


You will learn:
- The long-term value of implementing a sales enablement program
- How to build internal consensus around your sales enablement initiative
- Insight from peers who have spearheaded a successful enablement program
Looking to research, evaluate or optimize a sales enablement initiative?