SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

3 Reasons Content Management Improves Sales Enablement

Sellers are wasting 30% of their time searching for the right content. Can a content management solution eliminate this wasted time and help boost productivity? Here are 3 reasons how.

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sales enablement tools

3 Easy Ways to Boost Marketing Content Quality

In any definition of content marketing, we generally need to indicate that it’s free of cost. You create content that you give away for no cost to help educate an audience, with the added benefit of increasing the status of your brand in the audience’s eyes. By providing expertise to solve a problem or teach a…

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Sales Technology: Why Systems of Engagement Trump Systems of Record

To be disruptive in the sales process, you need to complement tools that help your seller internally with technologies that are customer-facing, interactive, and personalized.

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3 Ways to Approach Your Sales Strategy Like an Olympic Champion

By Sarah Lowe (@SarahL_SAVO) I recently had the honor of sitting before three world renowned Olympic medalists, Kerri Walsh Jennings, Brandi Chastain, and Candace Cable as they discussed their competitive journeys. First, wow.  Second, their attitudes and lessons learned through competing can 100% be applied to sales and driving growth in your sales organization. Their…

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Sales Enablement Benefits

Newton’s Laws of Motion Applied to Sales Enablement Benefits

Guest Post written by Cheyanne Ritz   A new Forbes article applies science to marketing in an interesting way: Newton’s laws of motion. Check out the article for a fresh take on marketing. This article inspired me to take a look at applying this scientific thought to sales enablement. But first, what are the laws of…

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In London this Spring? 3 Events You Need to Attend to Supercharge Your Sales Pipeline Strategy

The spring event season is here. Are you registered for the events that will elevate your Sales Enablement strategies?

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sales enablement plan

Build Your Sales Enablement Plan

  Click here to access the eBook.   Sales Enablement is not a nice to have action. It’s imperative for every organization to implement — and now. That’s because it has a direct impact on the top line, driving faster onboarding of reps, larger deals, faster throughput of the pipeline, and more upgrading and renewing for…

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AI

Prescriptive and Predictive: Are They One And The Same When It Comes To Sales Enablement Technology?

How prescriptive and predictive content recommendations approach the same problem very differently.

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Seven Essential Building Blocks for High Performance Sales Enablement

Seven Essential Building Blocks for High Performance Sales Enablement

Avoid frustration and get maximum return out of your Sales Enablement efforts. Follow these 7 building blocks to ensure your sales development is stellar.

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SiriusDecisions Summit

Attending SiriusDecisions Summit?

A major highlight in the Sales and Marketing event calendar is the SiriusDecisions Summit. Each year this Woodstock for GTM practitioners rolls out some pretty incredible and practical content. This is one that you should sign up for if you care about any part of the customer journey. Looking at the agenda of the summit,…

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Sales Teams

5 Hacks to Keep Sales Teams on Message

Buyers expect more from their sales people. They want information that helps them to run their business better. So, if you have reps that are messaging poorly, manufacturing their own messaging, or generally off best-practices, how can you expect them to get prospects’ attention? With that in mind, what are best practices sales leaders and their…

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My Journey in Sales Effectiveness and Sales Enablement: What’s Broken but What’s the Opportunity?

Why we are still coming across the same sales productivity challenges and what we can do to enhance our customer’s experience with our sellers.

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Business Transformation

How to Transform your Business with Sales Enablement: A Q&A with Canon

Canon is a leader in technology and imaging innovation. Learn how they translated that innovation into their internal sales and marketing processes in EMEA.

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outbound sales

Outbound Sales Best Practices eBook

  Click here to access the eBook.   Sales and marketing professionals are often drawn to new best practices to drive revenue. No surprise here — everyone wants an extra edge and if there’s some new approach, you might want to check it for value. That was the case with the inbound revolution of the past…

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