SAVO's Sales Enablement Blog

Sales Enablement best practices and strategies to take your sales and marketing teams to the next level.

How to Define and Measure Sales Enablement Implementation Success

How do you define and measure the success of your sales enablement implementation? These four primary areas of measurement will help!

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Enabling High Impact Sales Growth – From Strategy to Reality

How can B2B sales organizations combat inadequate seller performance and ensure consistent sales execution across their teams? Those companies following best practices display these 4 characteristics, determined less by the reps and more by the teams that support them. Find out what they are.

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How does a $3.1B company improve the productivity of its sales organization?

5 tips to help transform your sales organization by focusing on enablement activities to increase revenue.

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How to Define Your Buyer's Journey

The customers’ buying process and behaviors have changed. Sales and marketing teams must gain intimate knowledge of their buyers’ journey and, subsequently, shape their own selling behaviors to align with the buyers’ needs. This blog will help you define that process with tips, ideas and an agenda to execute successfully.

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3 Simple Questions to Help Uncover Hidden Revenue Challenges

Over the past year, have you invested in multiple marketing technology solutions, hoping to increase pipeline and help sales achieve quota? Have you been successful? No? You’re not alone. There’s a hidden revenue challenge that exists in your organization and we’re going to help you overcome it.

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Why a Business Proposal is More Important than Your iPhone

Your business proposal is one of the last steps in your sales cycle, so sending your prospect an average document won’t cut it. You gotta hit it out of the park. You’re not there to tell your story, so make sure this document does it for you.

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Putting Yourself Out There: 3 Tips for Engagement

Putting yourself out there can be down right scary. How can you engage customers, prospects or even random people at networking events? Here are three tips to help you be successful.

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When is 70% > 100%?

How wonderful it would be to solve 100% of your selling and marketing problems. But in our reality of constant change, it’s not possible. Solving even 70% of our problems is better than waiting until we can solve 100%. Learn how solving 70% of your sales enablement problems means Kumbaya between sales and marketing.

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5 Steps to Finding Sales Bliss

We know there’s no silver bullet when it comes to sales success. But there are certainly steps that can help. Is your organization ready to support a sales enablement strategy? Read on to learn how properly preparing for a sales enablement solution can lead to sales bliss.

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Love and hate – the Yin and Yang – of the seller’s user experience

Looking for a few quick tips on how to increase software adoption? Understanding your user experience (UX) is your first step. Learn how love/hate is the yin-yang of a good user experience.

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A Collaborative CRM: The Benefits

This blog series looked at benefits of CRM and Sales Enablement as stand alone solutions. We’ve also talked about the reciprocal relationship with the “give to get” model between CRM and Sales Enablement. The final post in this series looks at the benefits of augmenting your CRM solution.

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Is there a Difference Between CRM and Sales Enablement?

I’ve read many explanations of what sales enablement is and is not. But what’s the difference between sales enablement and CRM? Does an organization need both? This series will explore how the two are different, but strong on their own, and how to augment one with the other to be most effective.

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Enable your millennial sales force with technology

We know Millennials have a future in sales, but as a sales leader, how do you keep them engaged and motivated? Plenty of research has shown that money is an important driver, but it’s not at the top of their list. Direct management and peer collaboration seems to be the biggest influencers for Millennials, followed…

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If John Wooden was your Chief Sales Officer

If John Wooden was your Chief Sales Officer, your reps would be quick, but they wouldn’t hurry. At their target companies, they would also make sure to get all of the key players involved and working together to make sure their deals would close.

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Do Millennials Make Good Salespeople?

The Millennials are here!  Unless you’ve been living under your desk for the last decade, you’ve known about the ongoing Millennial invasion of the American workforce.  Without a doubt, you’ve engaged with this generation at some point, and you’ve probably asked yourself,“Do Millennials make good salespeople?” Whether you’re an existing or future sales leader, the…

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