Top 10 B2B Sales and Marketing Events You Should Attend in 2017

By Brittany Halldorson (@BHalldorson)

With so many new B2B sales and marketing events each year, picking which ones to attend is hard. The stakes are high, too – a good event can open up new networking connections or bring fresh thinking to your team, but a bad event just means expensive travel costs and extra hours catching up on missed work. With that in mind, we’ve pulled together the top events this year.

1. SaaStr

February 7-9, 2017: San Francisco, CA

Learn from enterprise software experts about how to grow your business, whether you are focused on sales, marketing, or product. A few notable speakers this year include Domo CEO and founder Josh James, Twilio CEO Jeff Lawson, and Salesforce COO George Hu.

2. B2B Content2Conversion Conference

Feb 20-22, 2017: Scottsdale, AZ

Mingle with fellow B2B experts and learn about the topics that affect you most (i.e. account strategies, demand acceleration, and sales enablement) during this 3 day summit in sunny Scottsdale, AZ.

3. SalesHacker Revenue Summit

March 7-8, 2017 San Francisco, CA

You’ll learn tactical tips to grow your sales team as well as how to run high tech marketing programs at this can’t-miss event. Another perk?   Speakers and attendees from the top sales and marketing organizations around such as HubSpot, LinkedIn, Dropbox, and Oracle.

4. Marketing Innovation Summit

April 5-6, 2017: San Francisco, CA

ABM is all the rage in marketing today thanks to new technology that makes it more effective to implement. Take the time to brush up on your ABM expertise at this specialized event put on by industry leader Demandbase.

5. Gartner Tech Growth & Innovation Conference

June 19-21, 2017: Huntington Beach, CA

This event, put on by top marketing research analysts, speaks to the trend of digital transformation.  You’ll learn practical strategies for growth as well as the best technology to help you achieve your goals.

6. SiriusDecisions Summit

May 16-19, 2017: Las Vegas, NV

Whether you come to SD Summit for the cutting edge research, incredible networking with Fortune 500 companies, or personalized practitioner case studies, you’ll leave with an abundance of knowledge that will benefit your entire team.

7. MozCon

July 17-19, 2017: Seattle, WA

At the heart of every content marketing strategy is strong SEO, and Moz is the SEO expert. Travel to Seattle for MozCon and you’ll meet content experts who can help you tie together your existing SEO work with your content marketing strategy, social media marketing, and community building efforts.

8. Inbound

September 25-28, 2017: Boston, MA

Last year’s HubSpot speakers included Gary Vaynerchuk and Alec Baldwin, so you know 2017’s Inbound conference is going to be good. Attend this conference if you want to hone your content and brand building skills amongst some of the best minds in the business.

9. National Sales Conference

November 30, 2017: London, UK

If you’re team is in the process of an international expansion, this event is a must. You’ll meet key international leaders, including contributors like Stephen Kerr at Kimberly-Clark and Steve Elsham from Oracle, along with members of the Association of Professional Sales.

10. CEB Sales and Marketing Summit

October 17-19, 2017: Las Vegas, NV

B2B leaders are constantly challenged to evolve the way they sell. But in order to be successful, they must understand the changes in customers buying habits. This conference surfaces customer insight and marketplace trends from industry leaders to help your team win more deals in an increasingly competitive environment.

Are there any B2B sales and marketing event you are going to that we didn’t include? Let us know in the comments below. And if you do happen to attend one of the above – be sure to share your favorite moments with us on Twitter. We’ll retweet our favorites to our community of sales and marketing leaders!

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