Top 70 Sales Enablement Tools to Boost Your Business

Sales enablement is a powerful tool to increase sales and drive business growth. It helps sales teams deliver the right message at the right time to prospects. When sales people are on message, they convert leads and close opportunities faster. But the selling space is becoming more complex, and it is increasingly difficult to align sales and marketing to work toward the same goals.

We have identified 70 tools and vendors to help sales and marketing teams increase efficiency and productivity throughout the sales funnel and to drive the prospect relationship through the sales cycle. These tools are not ranked in any particular order of importance or functionality, but they have been categorized by the sales function we think they would be the most useful.

Business IntelligenceContent AnalyticsContent Management
Customer ExperienceCustomer FeedbackCRM
GamificationMarketing AnalyticsMarketing Automation
Project ManagementSales AnalyticsSales Management
Sales OperationsSales Support Sales Training

 

 

Business Intelligence

Attivio

Sales Tool: Attivo

 

Overview

Attivio is a leading enterprise search and discovery platform that empowers decision makers to take action with confidence. Build, deploy, and manage innovative, search-based applications that make information meaningful, accessible, and actionable.

Key Features

  • Automate business processes
  • Enrich user experiences
  • Recall structured and unstructured data with a single query
  • Use next-generation search and discovery
  • Transform decision-making
  • Lower the total cost of ownership with continuous innovation
  • Feel safe with enterprise-grade security with reliability and scalability
  • Be more informed with data-driven decision-making
  • Gain immediate visibility into all information

 

Lenati

Sales Tool: Lenati

 

Overview

Lenati uses business intelligence strategies to help companies acquire, grow, and retain customers. Understand the sales environment with actionable reports, customer insight, and data-driven decision making.

Key Features

  • Align business and IT to share strategic goals
  • Identify trends, measure behaviors, and pinpoint additional questions to exploreRecommend KPIs and evaluation criteria for diverse data sets
  • Develop an integrated customer journey
  • Optimize sales teams

 

Oracle

 

Sales Tool: Oracle

 

Overview

Oracle offers an integrated range of enterprise-class business intelligence solutions, granting organizations more insight across more data and driving better decision-making.

Key Features

  • Choose from a range of products and solutions
  • Access reporting, analyzing, modeling, and forecasting tools
  • Quickly and easily generate user-friendly reports
  • Integrate business intelligence directly into business process workflows
  • Empower sales teams with customer insight

 

 

Content Analytics

Atomic Reach

 

Sales Tool: Atomic reach

 

Overview

Atomic Reach helps organizations identify their target audience and create content and messaging that resonates.

Key Features

  • Use the real-time dashboard and metrics to gain insights into content performance and the impact it has on the audience
  • Implement scoring related to readability and effectiveness of content
  • Compare performance of not only content but also authors

 

Crazy Egg

Sales Tool: Crazyegg

 

Overview

CrazyEgg uses heatmap technology to reveal visitor motivation and desire. Understand what users want and how they behave on your website, giving insight into how you can optimize your content.

Key Features

  • Get metrics about how people are and are not engaging on your website
  • Determine how many people scroll down your pages and how far they scroll
  • Identify the source of your visitors and learn how they behave differently
  • Use these insights to optimize redesigns on the site

 

Spectate

 

Sales Tool: Spectate

 

Overview

Use Spectate to centralize marketing data, understand the correlation between your actions and your results, and empower your organization with actionable data. Centralized web marketing tracks, posts, optimizes, and measures your website, content, and visitors.

Key Features

  • Obtain a holistic view of marketing channels with centralized analysis
  • Set performance goals and get recommendations for strategies to reach them
  • Enjoy a streamlined, intuitive interface and WYSIWYG editors
  • Track metrics such as content conversion rates and visitor behavior
  • Manage content creation and distribution

 

 

Content Management

Box

Sales Tool: Box

 

Overview

Box is a content sharing and management platform that allows users to access and distribute files from any location and on any device. This scalability makes the cloud solution scalable for any enterprise.

Key Features

  • Integrate with third-party applications and CRM
  • Synchronize files and securely share files with enterprise security
  • Organize content with an intuitive folder structure
  • Collaborate more effectively with sharing and commenting, or create new content together

 

Kapost

Sales Tool: Kapost

 

Overview

Kapost is a content marketing solution that enables users to generate more content, traffic, leads, and revenue while simplifying the complex process of creating and distributing. The structured workflow supports a full range of content types and integrates with leading marketing automation systems.

Key Features

  • Integrate with marketing automation applications
  • Create process alignment with a structured workflow
  • Map assets to buyer personas and sales stages and organize in the content library
  • Organize, schedule, and track campaigns across multiple inbound and outbound assets
  • Collaboratively create content by assigning tasks and deadlines to internal and external partners and communicating via real-time activity feeds and in-app messaging
  • Schedule and track the progress of assets and campaigns with the editorial calendar
  • Use the content auditor to gain actionable insight into your content inventory
  • Track metrics related to content creation, performance, engagement, and ROI

 

Sharepoint

Sales Tool: Sharepoint

 

Overview

SharePoint is a platform that integrates intranet with content management and allows uers to store, organize, and share information and documents. Use it to increase collaboration, agility, and coordination across the company.

Key Features

  • Integrate with ERP, CRM, and sales enablement software
  • Use collaborative features to connect with people, share content, and communicate ideas
  • Build a publicly-facing site with custom-branding
  • Gain business intelligence about trends and relationships related to your data and content, enabling you to make more informed decisions

 

Customer Experience

Sitecore

Sales Tool: Sitecore

 

Overview

Use Sitecore to adopt a strategic approach and deliver a personalized customer experience and meaningful interactions across on and off-line channels. Leverage relevant content to drive one-on-one engagements throughout the sales funnel.

Key Features

  • Automate email nurturing campaigns that are triggered by specific events or action
  • Collaborate in real-time across design tools to sync print and digital marketing
  • Leverage a suite of tools to manage your branded community with blogs, forums, polls, and more
  • Gain insight into prospect behaviors
  • Automatically detect the device being used by visitors and adapt to present the best web experience
  • Develop a framework of reusable components across print and digital media

 

Zuora

Sales Tool: Zuora

 

Overview

Zuora is a relationship business management tool that helps companies create relevant and memorable experiences any time they engage with a customer. Their solution helps companies build subscription models that keep customers consistently engaged in long-term relationships.

Key Features

  • Design your subscription experience with flexible commerce tools
  • Gain industry insight into metrics on subscriber preferences and usage patterns, empowering you to make smarter decisions
  • Understand subscription revenues with real-time financial metrics
  • Automate billing with a variety of payment schedules
  • Customize branding on invoices
  • Align with any accounting application

 

Customer Feedback

Hearsay Social

 

Sales Tool: Hearsaysocial

 

Overview

Hearsay Social helps B2B companies efficiently and successfully use social media to communicate with their customers and prospects. They are a leader in social risk and compliance solutions.

Key Features

  • Manage social and web presences from a single dashboard
  • Leverage predictive technology to identify opportunities in the market
  • Be compliant with government regulations and requirements
  • Receive coaching on best practices, support for technical issues, and training for key skills and knowledge

 

IdeaScale

Sales Tool: Ideascale

 

Overview

Drive innovation with IdeaScale – a powerful solution for collecting feedback and ideas that is based on the principle of crowdsourcing.  Transform your organization’s product, process, or structure with a custom community for employees, prospects, and customers to engage.

Key Features

  • Leverage custom fields to gather campaign-specific data
  • Customize language, imagery, and architecture within the community
  • Use stages to organize the innovation lifecycle into discrete phases with specific, customizable activities and goals
  • Allow users to access the community with the credentials of an existing company intranet using Single sign-on (SSO)

 

OpinionLab

 

Sales Tool: Opinionlab

 

Overview

OpinionLab is a feedback solution that allows customers to share their input at any brand touch point and helps organizations collect, understand, and leverage structured and unstructured data. Actionable feedback allows companies to optimize their customer experience strategy across all channels, while driving positive business outcomes.

Key Features

  • Use best practices consulting to design and implement feedback solutions
  • Gain strategic insights from custom analysis and reporting and omni-channel analyses
  • Leverage dynamic survey modules
  • Make data actionable with tactical improvement roadmaps

 

Questback

 

Sales Tool: Questback

 

Overview

Questback is a feedback platform that helps organizations understand the market, survey their customers, and engage their employees. Collect business critical insight and gain an edge in the selling space with feedback management tools and reporting apps.

Key Features

  • Collect immediate, real-time feedback from events and touch points
  • Use actionable reporting and dashboards to optimize the sales process
  • Use metrics to create transparency and alignments within the organization
  • Customize and target surveys to gain valuable insight
  • Conduct explorative market research with online focus groups and forum discussions
  • Create and share relevant and engaging surveys within minutes of an event
  • Customize over 30 survey templates and learn best practices from proven question sets

 

 

CRM

Microsoft Dynamics CRM

 

Sales Tool: Microsoft Dynamics CRM

 

Overview

Microsoft Dynamics CRM is a powerful suite of business solutions that strives to help organizations leverage technology and enable marketing and sales to work better together.

Key Features

  • Use real-time customer and competitive intelligence, interactive dashboards, and sales reports to provide contextual guidance and drive strategic decision-making
  • Gain visibility across marketing, sales, and services with an intuitive, immersive, process-centric experience
  • Use social and market insights to foster customer relationships, generate more quality leads, and gain competitive advantage
  • Enable sales professionals to effectively collaborate across teams, geographies, and work groups with shared workspaces
  • Integrate planning, budgeting, and tracking across all channels, including email, digital, social, and traditional
  • Manage workflows across your team and across other departments
  • Boost engagement through multistage, trigger-based nurture programs that deliver personalized content

 

Salesforce

 

Sales Tool: Salesforce

 

Overview

Salesforce is a customer success platform that leverages social and mobile cloud technologies to help organizations connect with customers, partners, and employees in new ways. The automation solution helps sales teams keep a pipeline filled with solid leads.

Key Features

  • Integrate with a wide variety of sales enablement and automation solutions, tracking customer information and interactions in a single location
  • Nurture leads and automatically distribute to sales reps
  • Automate complex business process to drive productivity
  • Leverage real-time data to make insightful decisions
  • With Contact Management, attain a complete view of customers, including activity history, key contacts, customers communications, and internal account discussions, as well as insights from social media sites
  • Set metrics-based goals, give coaching notes, and provide continuous feedback with sales performance management
  • Track leads from click to close while optimizing campaigns across every channel
  • Use visual workflows to rapidly design and automate any business process with drag-and-drop simplicity
  • Make insightful decisions with real-time dashboards, sales forecasting, and territory management

 

SAP SE

 

Sales Tool: SAP

 

Overview

SAP’s customer engagement solutions strive to close the gap between traditional CRM technology and empowered customers who want to control their own journeys. The software was developed to help organizations better meet the needs of and engage with a new generation of uber-informed customers.

Key Features

  • Boost loyalty with location-based marketing
  • Integrate e-commerce, m-commerce, and social shopping into an omni-channel experience
  • Use powerful analytics to gain the insight you need to target personalized content and move customers along the buying journey
  • Monitor and manage communications in real-time
  • Collaborate effectively with workflow rules and management
  • Execute multi-channel marketing campaigns and track success via campaign dashboards

 

Sugar CRM

Sales Tool: SugarCRM

 

Overview

SugarCRM is a customer-focused relationship management solution that empowers organizations to better understand and engage with customers. An innovative and intuitive user experience helps every customer-facing employee effectively engage with customers; contextual intelligence drives actionable insights for every user.

Key Features

  • Create your own highly intuitive, customer mobile experience
  • Integrate with 3rd party systems and tools
  • Automate and optimize complex business practices
  • Implement sales automation and forecasting
  • Choose from cloud or on-premise deployment
  • Customize activity streams

 

Zoho CRM

Sales Tool: Zoho

 

Overview

Zoho CRM offers a complete view of the entire sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs.

Key Features

  • Help sales teams prioritize with a filtered list of hot prospects
  • Automate daily business activities
  • Gain complete visibility of the sales cycle and align sales efforts with business strategies and objectives
  • Integrate with 3rd party applications to create a fully scalable customized business solution
  • Capture leads from your website
  • Simplify and streamline sales processes with an automated workflow
  • Use real-time data-driven feedback to prioritize activities and sell smarter

 

 

Gamification

Badgeville

 

Sales Tool: Badgeville

 

Overview

Badgeville is a gamification tool for web and mobile sites to measure and influence user behavior. B2B companies use the cloud-based solution to build personalized experiences for employees and customers and increase their engagement.

Key Features

  • Measure, analyze, and recognize user actions from a single unified interface
  • Develop personalized experiences that align with your business goals
  • Modify and update your engagement program in real-time
  • Engage customers across your entire digital ecosystem, including websites, mobile apps, and social media networks

 

Bunchball

 

Sales Tool: Bunchball

 

Overview

Bunchball integrates game mechanics into online experiences to increase engagement from sales teams and prospects. The gamification platform motivates people to take action, energizing employees and turning customers into brand advocates.

Key Features

  • Benefit from a flexible, scalable, secure cloud platform
  • Integrate with CRM systems
  • Easily create, measure, and deploy gamification strategies directly from a desktop or mobile device
  • Quickly add gamification components to applications, websites, and social media networks
  • Create personally motivating experiences based on attributes such as role, geography, and past performance
  • Gain deep insight into user behaviors and campaign performance with pre-configured and custom reports

 

Playday

 

Overview

Playday uses gamification to connect employees with prospects and motivate them to engage and learn more about the company and its products. Increase sales effectiveness with a custom-built “path-to-mastery” that layers game mechanics on top of business objectives.

Key Features

  • Ensure collateral is centralized and accessible with document management and a robust content engine
  • Use in-depth reporting and analytics measure performance
  • Engage audiences with game dynamics
  • Increase uniformity with consistent selling processes
  • Quickly onboard new hires with game-based tools to build sales skill and product knowledge
  • Leverage the power of self-determination theory
  • Close the engagement gap with interactive materials

 

Marketing Analytics

Formstack

Sales Tool: Formstack

 

Overview

Formstack is an online form builder that helps to efficiently capture leads and collect user data. Use analytics to gather valuable insight and learn best practices.

Key Features

  • Quickly build contact forms and surveys with drag-and-drop functionality
  • Integrate with third-party web applications
  • Capture data in real time
  • Streamline data collection with fields such as electronic signature, credit card, and file upload
  • Customize form themes to match branding on your website and other collateral
  • Allow users to instantly auto-fill multiple form fields using data from Facebook, LinkedIn, or Google+
  • Improve data conversions with A/B testing
  • Embed forms directly into social media

 

 

 

Marketing Automation

Balihoo

Sales Tool: Balihoo

 

Overview

Balihoo is a local marketing platform that helps companies reach consumers at a local level with scale data-driven campaigns. Each campaign is customized to the client and their brand strategy.

Key Features

  • Scale with company growth with the flexible, intuitive platforms
  • Access a variety of traditional and digital media channels
  • Integrate with a variety of third-party applications
  • Ensure brand consistency at a local level
  • Develop pre-approved templates for distributing messages across a range of media

 

CRMNext

 

Sales Tool: CRMnext

 

Overview

CRMNext is a commutable cloud customer relationship management solution company that caters to all customer-related processes, including marketing, sales, service, performance, online sales, analytics, and mobility. Use measurable and predictive results to give insight and optimize performance.

Key Features

  • Capture leads from multiple channels
  • Use metrics to track campaign effectiveness
  • Create static or dynamic lists of leads, customers, or contacts depending on selected criteria
  • Seamlessly integrate with existing touch points, customizations and configurations

 

Eloqua

 

Sales Tool: Eloqua

 

Overview

Eloqua is a cloud-based solution that helps automate marketing processes across multiple channels, target and nurture prospects, and deliver highly qualified leads.

Key Features

  • Use data, profiles, and preferences to identify quality leads
  • Launch and manage campaigns
  • Score, assign, and nurture leads
  • Manage, publish, and deliver engaging content
  • Automate email marketing, demand generation, and content marketing programs
  • Quickly develop assets with pre-built templates and easy-to-use editors
  • Execute integrated multi-channel campaigns, including email, direct mail, banner ads, social media, digital marketing, and more
  • Track, manage, measure, and optimize campaign response and sales conversion across channels
  • Prioritize the most engaged prospects to increase lead generation quality
  • Segment prospects based on interests and needs

 

Hubspot

 

Sales Tool: HubSpot

 

Overview

Hubspot is an inbound marketing and sales platform that enables sales teams to have more effective conversations with leads, prospects, and customers. Control your content, channels, and marketing performance with full-funnel strategies and analytics.

Key Features

  • Track revenue together with marketing activities by property, company, or source
  • Use marketing channel analytics and metrics to understand and optimize the performance of your marketing efforts
  • Refer to attribution reports to identify influential pages and sources that drive conversions and to prioritize and optimize marketing efforts
  • Build automated workflows around your goals
  • Collect intelligence about your prospect’s interests, behaviors, level of activity on the website, and more
  • Assign point values to leads with custom lead scoring

 

Jumplead

 

Sales Tool: Jumplead

 

Overview

Jumplead is an inbound and marketing automation solution that helps convert prospects into customers with intuitive lead generation and nurturing tools.

Key Features

  • Nurture leads through sales funnel stages based upon individual activity
  • Score and manage leads based on real-time activity and quality of their engagement
  • Monitor metrics such as conversion rates, traffic, and activity
  • Use proactive strategies, such as chat, to engage with prospects
  • Match contacts to their social media profiles to gain insight into their interests

 

Marketo

Sales Tool: Marketo

 

Overview

Marketo is a digital marketing solution that strives to help marketers master the art and science of digital marketing. Their Engagement Marketing Platform helps marketing teams understand their target audience, engage prospects, and measure the impact of marketing efforts.

Key Features

  • Boost search marketing results with keyword analysis and recommendations
  • Receive recommended web page optimization
  • Quickly create compelling pages with a WYSIWYG interface and drag-and-drop forms
  • Implement progressive profiling
  • Offer social media sign-on options
  • Drive conversions with automated A/B testing
  • Score leads based on unlimited dimensions of customer behavior and web activity
  • Give sales teams insight into hot leads and opportunities with a sales dashboard, real-time tracking and metrics, and alerts
  • Access custom analytics for functions such as modeling revenue, analyzing success paths, and tracking ROI

 

Pardot

 

Sales Tool: Pardot

 

Overview

Pardot is B2B marketing automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

Key Features

  • CRM integration
  • Manage and nurture leads
  • Leverage sales intelligence
  • Quickly create email campaigns with customizable templates or build custom fully-branded templates with the WYSIWYG editor
  • Personalize the buyer’s journey with dynamic content
  • Benefit from automated CAN-SPAM compliance
  • Use progressive profiling
  • Score and grade leads
  • Use prospect tracking and analytics to give sales teams talking points
  • Receive real-time sales alerts

 

Sharpspring

 

Sales Tool: SharpSpring

 

Overview

SharpSpring is a cloud-based marketing automation provider that offers CRM integration, integrated call tracking, and CMS compatibility. Leverage behavior-based tracking to understand motivations behind visitor behavior and have meaningful conversations.

Key Features

  • Monitor phone and web leads
  • Use behavioral-based email automation with ‘after-the-click’ tracking
  • Improve conversions with custom dynamic forms
  • Leverage an automation rules engine to engage leads at critical points in their buying process while notifying sales teams of purchasing behavior
  • Identify hot prospects with engagement-based lead scoring and page tracking
  • Use customized reports to display key information about sales teams and prospects

 

Silverpop

 

Sales Tool: Silverpop

 

Overview

Silverpop is a behavioral marketing platform that enables marketers to react to customer behaviors in real-time, deepen brand loyalty, and deliver meaningful customer experiences. Help sales teams to understand target prospects and motivate them through a variety of digital marketing channels.

Key Features

  • Incorporate customer touch points into a single view to drive individualized, real-time content through the most appropriate channel
  • Deliver personalized messaging throughout the customer lifecycle
  • Create a unique content experience for each website visitor
  • Promote consistent branding and messaging with multi-channel campaign management

 

 

Project Management

CoolLifeSystems

Sales Tool: CoolLifeSystems

 

 

Overview

Cool Life Systems is an enterprise cloud-computing solutions provider that offers sales enablement and marketing to help B2B organizations manage their clients, data, marketing, partners, and sales pipeline. The solution integrates with a variety of technologies to boost company ROI and success.

Key Features

  • Benefit from a centralized database for document management
  • Generate dynamic, customized reports on all business functions
  • Make timely and informed decisions with improved visibility and analytics into business performance
  • Create, execute, and manage marketing campaigns
  • Optimize business processes by integrating with marketing campaign, email, and CRM platform
  • Create responsive webpages with social media plug-ins, blog modules, and dynamic online forms

 

Mavenlink

Sales Tool: Mavenlink

 

Overview

Mavenlink combines project management, resource planning, collaboration, and financial tools into a single solution. The software empowers organizations to better understand their productivity and take strategic action to improve profitability.

Key Features

  • Manage budgets and timelines, track time and expenses, collaborate on tasks, create Gannt charts, and more – all in one place
  • Integrate with existing software in your business workflow
  • Gain insights with real-time reporting and metrics
  • Optimize project productivity and effectiveness with business intelligence
  • Organize tasks with drag-and-drop prioritization, robust assignment capabilities, and a visual workspace

 

Wrike

Sales Tool: Wrike

 

Overview

Wrike is a project management tool that enables geographically diverse teams to work together and complete projects faster in a real-time workspace.  Advanced analytics leverage best practices for continued success.

Key Features

  • Engage your team and communicate internally and externally with a messaging feed
  • Turn emails into actionable and trackable tasks
  • Synch tasks and project milestones with any calendar, including Outlook, Google Calendar, and iCalendar
  • Gain insight into how your teams is performing and managing deadlines with visual dashboards
  • Manage project portfolios, individual projects, and large programs
  • Assign owners, track time, and set due dates
  • Benefit from a customizable platform that easily integrates into your organization’s workflow

 

 

Sales Analytics

6sense

Sales Tool: 6sense

 

Overview

6sense is a B2B predictive intelligence engine for marketing and sales. It leverages time-sensitive intent interactions to determine what products prospects will buy, how much they will buy, and when.

Key Features

  • Execute account-based marketing campaigns and know exactly which accounts to target
  • Create and serve ads relevant at every stage of the buying cycle
  • Customize websites and target specific content to prioritized prospects
  • Prioritize leads
  • Build closed-loop reports to better align sales and marketing

 

Amacus

 

Sales Team: Amacus

 

Overview

Amacus provides insight into which prospect actions are triggered by which sales activities.  Optimize sales practices and accelerate revenue with auto-analytics and personalized guidance.

Key Features

  • Receive real-time alerts about when to contact a prospect, as well as talking points
  • Use the tactics configurator for testing and collaborating on new sales strategies
  • Leverage work flow analytics and metrics
  • Quickly get up-to-speed with an intuitive user interface
  • Access your prospect’s interaction history

 

Fliptop

 

Sales Tool: Fliptop

 

Overview

Fliptop uses data science to score leads, identify target prospects, and trigger marketing actions. A predictive algorithm helps to align sales and marketing efforts, and a custom predictive scoring model increases company success.

Key Features

  • Leverage predictive lead scoring
  • Forecast pipeline
  • Use recommendations to prioritize accounts for marketing and outbound efforts
  • Optimize campaigns to generate and nurture high quality leads
  • Integrate with Salesforce and marketing automation platforms

 

Infer

Sales Tool: Infer

 

Overview

Infer uses predictive scoring to model data sets that will identify your best potential customers. Amplify your sales and marketing effectiveness with proven data science using internal information and external market signals.

Key Features

  • Integrate with CRM and marketing automation applications
  • Integrate seamlessly into existing workflows
  • Run smarter marketing campaigns with the ability to predict performance and make real-time adjustments
  • Prioritize leads for sales teams

 

Lattice

Sales Tool: Lattice

 

Overview

Lattice simplifies complex data science and applies it to every stage of the sales funnel. Enable sales teams to market and sell more intelligently with predictive data on the entire customer lifecycle.

Key Features

  • Score and segment prospects, quickly identifying the most lucrative leads
  • Use data to prioritize revenue opportunities
  • Benefit from enterprise-grade security that protects data
  • Form a complete picture of prospects and customers with the integration of internal and external data
  • Use predictive lead scoring
  • Identify customer buying patterns

 

Marketbridge

 

Sales Tool: MarketBridge

 

Overview

MarketBridge solutions were developed with the sales and marketing funnel in mind, with a goal to connect marketing investments to sales productivity. Leverage marketing automation, analytics, and CRM to accelerate revenue growth and reduce cost-of-sales.

Key Features

  • Connect marketing and sales activities to pipeline volume, close rates, and customer loyalty
  • Develop digital programs to increase lead volume, quality, and engagement
  • Create lead nurturing programs
  • Use analytics to prioritize prospects and personalize messaging
  • Develop buyer personae with customer profiling and segmentation
  • Visualize the buyer journey with mapping features
  • Learn from marketing campaign performance and metrics
  • Reach, engage, and convert more prospects
  • Align value messaging with buyer persona and stage in the sales cycle

 

SalesPredict

Sales Tool: Salespredict

 

Overview

SalesPredict provides customer lifecycle intelligence that helps organizations make smarter decisions and have more impactful interactions with prospects and clients. The predictive tool identifies potential buyers and provides insights that accelerate the sales cycle.

Key Features

  • Use predictive lead scoring
  • Target using buyer persona
  • Prioritize calls
  • Find at-risk customer accounts and gain insights to reduce churn
  • Track valuable metrics, such as which customers are likely to upsell, which products to cross-sell, and forecasting for customer renewals

 

Teradata

Sales Tool: Teradata

 

Overview

Teradata uses data-driven solutions to increase the productivity and optimize the performance of organizations. Navigate the complex sales environment by empowering your sales team to build one-on-one relationships with prospects.

Key Features

  • Integrate with existing, third-party applications
  • Automate work flow and streamline omni-channel initiatives
  • Bridge the gap between marketing and IT with the Integrated Marketing Cloud
  • Deliver personal, relevant, timely marketing communications
  • Create, test, execute, and optimize marketing campaigns via a variety of digital channels
  • Use custom metrics and analytics to develop data-driven marketing strategies

 

 

Sales Management

Hoopla

Sales Tool: Hoopla

 

Overview

Hoopla is a sales motivation platform that combines modern game mechanics, data analytics, and video in a single application that makes it easy for sales leaders to motivate and teams and drive performance.

Key Features

  • Translate business goals into contests and leaderboards that motivate performance
  • Recognize completion of milestones in real-time
  • Track sales stats, leaderboards, and challenges from mobile devices
  • Integrate with CRM tools
  • Quickly get up-to-speed with easy installation and set-up

 

SalesSeek

Sales Tool: Salesseeek

 

Overview

SalesSeek integrates sales and marketing into a single solution that provides pipeline management, email marketing and automation, and web analytics. Action-oriented visualizations and dashboards provide a clear view of team activities.

Key Features

  • Associate marketing activity with individual contacts or leads, keeping marketing and sales on the same page
  • Use web analytics with real-time alerts to prompt action
  • Track social engagement
  • Automate lead nurturing with a trigger-based system
  • Forecast revenue based on multiple “what-if” scenarios

 

SocialChorus

Sales Tool: SocialChorus

 

Overview

SocialChorus is an advocate marketing tool that enables employees and brand ambassadors to consume, share, and create branded content that generates awareness, engagement and sales for the company.

Key Features

  • Run on any device
  • Use interest-based tagging to generate newsfeed of content to consumer and share
  • Set permissions to create customized content channels
  • Share content across all social networks, plus email
  • Allow users to recommend content to the brand, such as articles, pictures, videos, reviews, blogs, and more
  • Enjoy wipe-to-share functionality
  • Use content to drive behavior
  • Gamify the experience with achievement and badges
  • Gain insights from dashboards with 10 KPIs to choose from that are related to advocates, content, engagement, reach, and impressions

 

Spearfysh

Sales Tool: Spearfysh

 

Overview

SpearFysh is a sales technology solution that captures business intelligence in real-time during sales engagements and shares it with sales leaders who can then coach their teams toward more productive sales behavior.

Key Features

  • Capture speech content from field sales conversations and turn it into actionable intelligence
  • Use intelligence to identify trends and opportunities that impact sales performance
  • Optimize workflow around analyzing interactions and coaching sales teams

 

 

Sales Operations

LevelEleven

 

Sales Tool: Leveleleven

 

Overview

LevelEleven is a sales performance platform that helps organizations increase the capacity of their sales teams with real-time visibility into day-to-day performance. The solution defines key sales behaviors and keeps sales teams on track with daily, weekly, and monthly goals.

Key Features

  • Provide sales reps with personalized analytics, historical trends, and peer comparisons around performance data
  • Build campaigns to boost team morale and excite them about critical initiatives
  • Increase collaboration and competition with leaderboards and contests
  • Leverage real-time sales data to gain insight into the sales funnel

 

OptifiNow

Sales Tool: OptifiNow

 

Overview

OptifiNow is an enterprise technology that helps marketing professionals develop and nurture leads and helps sales professionals turn qualified opportunities into closed sales. In a single platform, organizations can connect with prospects and customers via email, mobile, social media, and direct mail.

Key Features

  • Integrate with CRM systems
  • Automatically send emails, track outbound calls, assign tasks, create leads, and distribute collateral
  • Track client activity in a database and push actionable data to your CRM
  • Hosts all marketing assets in a single portal that connects with internal systems
  • Access project information from a central location
  • Leverage social media to acquire leads, nurture prospects, and convert customers

 

Pipeliner

 

Sales Tool: Pipeliner

 

 

Overview

Pipeliner is a tool that supports the sales process by helping organizations prioritize selling activities. Visualize your sales pipeline in real-time and gain actionable insights that help you devise effective business strategies.

Key Features

  • Compare real-time activities against sales forecasts to monitor accuracy and adjust expectations
  • Derive insight from 5 different views of the pipeline: weighted, ranked, balanced, unweighted, real
  • Organize contacts with richly detailed records
  • Assign, rank, qualify, and score leads
  • Use social intelligence for prospecting, profiling, and social selling activities

 

Velocify

 

Sales Tool: Velocify

 

Overview

Velocify is an intelligent sales software that drives rapid lead response, increased selling discipline, improved productivity, and actionable selling insight. Use performance insights to prioritize leads and optimize the sales process.

Key Features

  • Capture and automatically de-dupe inquiries from a variety of sources
  • Use continuous activity prioritization to ensure your sales team consistently stays on top of important opportunities
  • Develop an automated lead nurturing program tied to changes in statuses, actions, or other inputs
  • Gain valuable, actionable insight with comprehensive reporting and metrics monitoring

 

 

Sales Support

DemoChimp

Sales Tool: Demochimp

 

Overview

DemoChimp automates the product demo, effectively accelerating the sales process. Discover and engage decision-makers by gathering data about who is involved, what’s important to them, and who they shared it with.

Key Features

  • Personalize videos and documents to share with prospects and other decision makers
  • Use the marketing lead qualified module
  • Receive real-time lead alert notifications
  • Use custom, integrated calls to action
  • Integrate with CRM
  • Score prospects based on engagement

 

FollowUp.cc

Sales Tool: Followup.cc

 

Overview

FollowUp.cc is a tool for prospect management that enables users to schedule automatic followups, reminders, tasks and more from their inbox.

Key Features

  • Integrate with productivity apps and CRM tools
  • Track engagement with emails
  • Save time with mail merge; instantly send personalized emails to dozens of prospects
  • Create leads and contacts in Salesforce via email (including de-duping features)

 

GoToMeeting

 

Sales Tool: GoToMeeting

 

Overview

GoToMeeting is an online meeting, desktop sharing, and video conferencing solution that enables users to engage and collaborate in real time. Enjoy personal interactions with colleagues and customers from anywhere on any device.

Key Features

  • Integrate with VoIP, telephone, HD video
  • Share keyboard and mouse control
  • Schedule meetings in advance or meet instantly
  • Initiate meetings from MS Office, email, and instant-messaging tools
  • Record the interaction and share the conversation
  • Benefit from mobile apps for smart devices
  • Feel secure with encryption and authentication security

 

InsideSales.com

Sales Tools: InsideSales

 

Overview

InsideSales.com is a sales acceleration platform that uses a predictive and prescriptive self-learning engine to drive revenue growth by delivering an optimized experience for the buyer and the seller. The tool leverages gamification, analytics, and communication to fuel sales rep performance.

Key Features

  • Motivate sales teams with gamification features to make the sales process visual and competitive
  • Work smarter by predicting prospect intent and behaviors
  • Use data dashboards to identify trends and make data actionable
  • Connect with prospects using a variety of communication channels, such as the PowerDialer and Click-to-Call; record, monitor, and report on rep performance
  • Prioritize leads with data-driven recommendations

 

Join.me

Sales Tool: Join.me

 

Overview

Join.me is a screen-sharing tool for online meetings and instant show-and-tell collaboration, securely connecting millions of people to their devices, data, and apps every day.

Key Features

  • Make a good first impression with an intuitive, elegant interface and instant access to the product (no signups or downloads)
  • Enjoy unlimited audio using VoIP and dedicated conference lines to 40+ countries
  • Record meetings to share with others and store in the cloud for later reference
  • Set up meetings with one-click scheduling through the built-in calendar, Outlook, or Google Calendar
  • Invite up to 250 participants
  • Hand over presenter role to any participant, allowing them to broadcast their own screen
  • Customize theme to match your branding
  • Run report on meeting activity
  • Integrate with Salesforce

 

RingCentral

Sales Tools: RingCentral

 

Overview

RingCentral is a cloud business-solution provider that offers flexibility, scalability, and customization for the needs of any B2B organization. Communication solutions include voice, fax, text, audio conference, and web meetings.

Key Features

  • Use toll-free, local, or international numbers
  • Collaborate with prospects and team members with video meetings, audio conferencing, or web conferencing
  • Integrate with a variety of CRM systems
  • Manage from any computer or smart device, without geographic or hardware limitations
  • Enjoy a user-friendly digital interface that eliminates the need for IT support

 

Salesvue

Sales Tool: Salesvue

 

Overview

Salesvue is a prospecting automation solution that accelerates and standardizes sales activities and workflows to increase efficiencies and success.

Key Features

  • Automate Salesforce activities, saving time and increasing adoption
  • Make phone calls from within Salesforce
  • Build and standardize workflows
  • Gain insight into sales rep activities and best practices with an analytics dashboard

 

Tellwise

Sales Tool: Tellwise

 

Overview

Tellwise is a sales acceleration technology that empowers sellers and buyers to communicate and collaborate in real-time, across any device. It leverages best-in-class features of email, instant message, and social media and applies analytics to reveal buyer behavior, improve workflow, and deliver personalized customer experience.

Key Features

  • Integrate with email for real-time collaboration with potential customers
  • Create custom email and chat templates
  • Receive instant alerts about prospect engagement
  • Sync with Salesforce to ensure all rep and customer activity is recorded

 

ToutApp

Sales Tool: Toutapp

 

Overview

ToutApp is a sales acceleration solution that helps sales teams streamline communications and increase engagement throughout the sales process. Boost efficiency throughout the sales cycle with insight into who is engaging with your emails and how.

Key Features

  • Integrate with CRM
  • Use location and device tracking to alert reps as to when and where a prospect engages with an email
  • Use a live feed to make calls, send emails, or view CRM data, all from one place
  • Track individual prospect navigation through the website and determine which pages they are interested in
  • Seamlessly attach and track all common file types
  • Receive real-time notifications about prospect engagement with emails
  • Create customizable templates to fit every sales scenario and share with the entire team
  • Send personalized group emails
  • Get actionable analytics on the performance of your email templates and messaging
  • Determine the perfect messaging in emails with A/B testing
  • Use sales intelligence to prioritize leads and simplify your workflow

 

Yesware

Sales Tool: Yesware

 

Overview

Yesware is a free email plugin and sales toolkit that improves sales team productivity with email tracking, customizable templates, and CRM integration. Gain insight into prospect and customer behaviors.

Key Features

  • Track prospect engagement
  • Set follow-up reminders
  • Schedule emails to be sent later
  • Use mail merge to quickly, simultaneously send hundreds of personalized emails
  • Place phone calls from your inbox and automatically log activity in Salesforce
  • Monitor metrics such as sales team performance, engagement, and success

 

Zoominfo

Sales Tool: Zoominfo

 

Overview

ZoomInfo is a B2B data provider that provides actionable business information to empower sales and marketing. With accurate databases, businesses can improve marketing campaigns and segmentation and reach decision-makers faster.

Key Features

  • Pinpoint decision makers with complete profiles and historical information about prospects and their businesses
  • Search by 20+ criteria
  • Receive real-time alerts about updates to prospect profiles
  • Integrate with Salesforce
  • Update your database and remove obsolete information
  • Create targeted segmentation

 

Sales Training

Bloomfire

Sales Tool: Bloomfire

 

Overview

Bloomfire is enterprise-grade collaboration software that facilitates social interaction, fosters team engagement, and enables users to share their expertise and knowledge.

Key Features

  • Create virtual playlists to quickly bring new sales reps up-to-speed
  • Use reporting to track training completion rates, supporting gamification
  • Quickly access content with intelligent search and robust Q&A functionality
  • Build media-rich content
  • Visualize popular types of content and which users are contributing and engaging with leaderboards

 

CommercialTribe

Sales Tool: CommercialTribe

 

Overview

CommercialTribe is a cloud-based application that helps sales leaders provide their sales teams with continuous training and coaching. Changes in products, marketing, or messaging can be captured and delivered to reps in real-time, increasing productivity.

Key Features

  • Use targeted scenarios to guide reps through selling activity workflows
  • Let users develop their own library of knowledge with customizable, private workspaces
  • Gain insight into user activity and progress with in-app reporting
  • Receive notifications about next steps, new scenarios, announcements, and more with real-time updates
  • Use gamification capabilities to visualize peer progress, promote engagement, and increase collaboration
  • Enjoy social elements such as liking, sharing, commenting, and interacting
  • Allow sales leaders to review, score, and give feedback to their teams with customizable scorecards
  • Organize teams into channels and communities with specific learning paths

 

Cornerstone OnDemand

Sales Tool: Cornerstone

 

Overview

Cornerstone OnDemand is a cloud-based learning management system that helps maximize employee potential and fosters new levels of collaboration. Manage your organization’s entire employee lifecycle, from hiring through retirement, and support team performance.

Key Features

  • Measure employee performance against business objectives
  • Effectively onboard new employees and help them achieve productivity faster with access to the right resources, connections, and tools
  • Create personalized pages to deliver resources for organizational information
  • Assign goals and milestones for training and for ongoing activities
  • Streamline workflow with a collaborative workspace and feedback tools for tasks, projects, and ideas
  • Drive team alignment with easy task management, team goals, and social feedback

 

Jostle

Sales Tool: Jostle

 

Overview

Jostle is a simple intranet software that engages employees, aligns teams, and amplifies enterprise leadership. Streamline your organization and enable team members by ensuring each sales member has the information they need to work effectively.

Key Features

  • Use discussion forums as a productive place for collaboration and teamwork
  • Recall people, teams, collateral, documents, and more with comprehensive search
  • Use permissions to ensure the right people have secure access to the most current content
  • Integrate with over 50 file types right in your browser
  • Bridge organizational and international silos to develop consistent business processes

 

Lesson.ly

Sales Tool: Lessonly

 

Overview

Lesson.ly makes it easy for organizations to build, share, and track content and training materials for new employee onboarding, ongoing training, and customer support.

Key Features

  • Combine text, images, documents, and video to build rich, engaging content pieces
  • Enable on-the-go training and coaching with mobile and tablet capabilities
  • Personalize content with your own branding
  • Track progress with reporting features
  • Integrate with CRM such as Salesforce

 

Scrimmage

 

Overview

Scrimmage is a mobile learning platform that reinforces training and improves speed to competency, resulting in enhanced sales productivity. A suite of sales enablement solutions helps sales reps get up to speed and learn faster and elevates their performance in the selling space.

Key Features

  • Develop fun and engaging social experiences for prospects
  • Make data-driven decisions based on built-in analytics, reporting, and insights
  • Leverage responsive design for deployment on any device

 

Selling to Zebras

Sales Tool: Selling To Zebras

 

Overview

Zebra Relationship Management is cloud-based software that automates the entire sales process and guides salespeople through each step. The solution provides customer-specific tools and deal-level strategy development and support.

Key Features

  • Enjoy a user-friendly interface
  • Integrate with a variety of CRM systems
  • Generate activity and progress reports for management, including forecasting and next steps
  • Use the mobile app to enable real-time updates from the field
  • Leverage tools that support an innovative selling process

 

 

1 Comment

  1. Salmanul Farish on January 19, 2018 at 6:19 am

    That’s impressive Shelley. Whopping 70 tools for increasing sales? Thanks for putting this great list on here. I would suggest you consider adding Hubfly Digital Workplace which has business apps powered with BI reports that give great insights.

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