Chicago, IL – January 24, 2016 – SAVO Group, the leading provider of enterprise-grade sales enablement solutions, announced BMC, the leader in IT solutions for the digital enterprise has selected the SAVO sales enablement platform. BMC has chosen SAVO sales enablement for its entire, geographically dispersed sales and marketing organization. The technology will enable BMC to drive new levels of content access to those who are selling and supporting customer-facing activities.
SAVO technology, integrated with Salesforce.com, enables a single source of access for BMC sales and provides a seamless utilization of applicable content during each phase of the buyers’ journey. With a rapid implementation completed, the BMC sales teams will see the benefits of utilizing SAVO sales enablement platform by accessing relevant content, which delivers the greatest value during the sales cycle. Through the robust analytics within SAVO platform, BMC marketing teams will drive informed decisions on which content drives the greatest benefit throughout each opportunity stage.
“BMC is focused on enabling the digital enterprise for customers around the globe, and SAVO allows us to digitize our internal sales systems,” said Nick Utton, senior vice president, and chief marketing officer. “Now we can provide our sales team with anytime, anywhere access to BMC’s gold-standard sales content, while also giving our marketers the intelligence of knowing which messages, tools, and content are resonating with customers.”
“BMC is creating a sales enablement strategy to increase successful outcomes for their sellers,” said Jason Liu, chief executive officer, SAVO Group. “SAVO offers the analytics and insights as well as the governance and compliance controls to enable sales and marketing teams with the productivity tools needed to drive forward greater revenue opportunities.”
SAVO is the leader in the sales enablement market having pioneered the sales enablement category since its founding in 1999. The SAVO sales enablement platform powers a broad range of sales enablement capabilities including prescriptive content, guided selling and custom engagement tools, which drive more predictable sales results. Learn about how more than 600,000 sales and marketing professionals leverage SAVO today at www.savogroup.com.
Kelly S. Dotson