CRM Opportunity Pro for Microsoft Dynamics CRM

SAVO Releases CRM Opportunity Pro for Microsoft Dynamics CRM 

Updated Application Expands CRM Integration and Provides the Right Resources, Guidance and Insights to Help Reps Sell Smarter

CHICAGO – February 25, 2014 – SAVO Group, the market leader in sales enablement, today announced the release of CRM Opportunity Pro for Microsoft Dynamics CRM. With this updated application, sales teams and IT executives using Dynamics can take advantage of CRM Opportunity Pro’s standard, out-of-the-box implementation, enabling them to harness the power of SAVO’s robust analytics capabilities directly inside their CRM system.

“Today’s sales teams have many solutions at their disposal, but instead of helping, the amount of solutions often causes confusion – it’s hard to know where to begin,” said Kurt Andersen, executive vice president of sales enablement and marketing, SAVO. “To simplify reps’ daily activities, CRM Opportunity Pro harvests data from both CRM and marketing automation solutions to provide sellers with a holistic view of their prospect or customer – without having to leave a CRM record.”

The CRM Opportunity Pro for Microsoft Dynamics CRM release enables sales reps and IT executives to use their customer data to better and more quickly align with prospects and customers, improve lead conversion rates and accelerate the sales cycle. It also helps to drive higher adoption and ROI on CRM investments. Through the application, sales leaders gain real-time insight into opportunities and are able to provide prescriptive coaching and push resources specific to the sales stage to reps whose deals are stalling.

Key Features of CRM Opportunity Pro for Microsoft Dynamics CRM include:

  • Prescriptive Coaching and Content – Gives sales leaders the ability to push assets and coaching within the opportunity record as deal characteristics evolve so reps can adapt and move forward.
  • Tactical Analytics and Insights – Provides executives with a view of what marketing and sales assets strongly resonate with buyers and are most effective so they can drive messaging consistency and overall deal success.
  • Marketing Automation – Aligns marketing content to conversations based off a lead’s interests and goals.

“Today’s selling environment is hyper-competitive, which is why we plan to use this new application to help us push sales resources to our teams based on opportunity attributes recorded in the CRM system, including past interactions, expressed interest and more,” said Dan Sytsma, senior vice president of sales at Logicalis, an international IT solutions and managed services provider. “We’re excited to start using CRM Opportunity Pro for Microsoft Dynamics CRM, and we expect this will make our team more efficient and effective.”

For more information on CRM Opportunity Pro, watch this video: To see a live demonstration of the application, visit the SAVO booth (#641) at Microsoft Convergence, March 4-7 in Atlanta, Ga.


About SAVO

Founded in 1999, SAVO is the leading provider of sales enablement solutions. SAVO’s on-demand sales enablement platform maximizes the sales team’s ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit or follow us on FacebookLinkedIn or Twitter.


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