Chicago-based sales enablement company stands tall in sales asset management
Chicago, IL – March 10, 2016 – SAVO Group, the leading provider of enterprise-grade sales enablement solutions, proved its ability to support complex, larger-scale implementations in SiriusDecisions’ recent sales asset management (SAM) report, which summarized the capabilities and benefits of 12 vendors in the field.
Sales enablement solutions (SAM solutions in SiriusDecisions) support the creation, storage and delivery of sales content, as well as the measurement of sales asset effectiveness. In its vendor comparison, the report outlined 25 capability functionalities in six categories: content management, content creation, content delivery, content sharing, reporting and analytics, and special use care. SAVO scored a green light in 24 of the 25 capabilities; no other vendor scored higher.
The report also included the differentiators of the 12 vendors that were analyzed. SAVO demonstrated that its offerings are well suited for large, complex organizations looking for a wide range of capabilities with a modular approach. The report indicated depth of experience, options for delivering content to reps, and guided selling choices as SAVO’s differentiators in SAM.
“(SAVO) has progressively added functionality to support the specific content needs of reps, sales managers and sales content owners,” the report states. “SAVO has significant experience in complex, enterprise-level deployments and a deep understanding of SAM best practices.”
SAVO’s strong performance in the report acknowledged its foothold in expertise, prescriptive content and enterprise within SAM.
“Our customers select SAVO for our prescriptive capabilities, enterprise grade solution and expertise,” said Jason Liu, chief executive officer, SAVO Group. “It’s validating to see our leadership emerge in these areas as it is at the very core of what we do.”
SAVO is the leader in the sales enablement market having pioneered the sales enablement category since its founding in 1999. The SAVO sales enablement platform powers a broad range of sales enablement capabilities including prescriptive content, guided selling and custom engagement tools, which drive more predictable sales results. Learn about how more than 600,000 sales and marketing professionals leverage SAVO today at www.savogroup.com.
Kelly S. Dotson