Chicago, IL – November 9, 2015 – SAVO Group, the leading provider of enterprise-grade sales enablement solutions, announces it meets all five of the high-level market capabilities for Digital Content Management for Sales in Gartner’s Digital Content Management for Sales Market Guide. Gartner recently released a Market Guide defining Digital Content Management for Sales as distinct from overall enterprise content management (ECM). While enterprise content management is largely a repository, according to the report, “digital sales content management applications encompass repositories, authoring tools, collaborative environments and interfaces for publishing, versioning, and presenting collateral to help salespeople efficiently develop and close business.” The report goes on to state, “to be included in this market, vendors must provide at least two of these high-level capabilities: content repository management, content development, content delivery, content usage analytics and sales process integration.”
“Our focus has always been on the sales experience and making sure the customer gets what they need from every interaction,” said Jason Liu, CEO SAVO Group. “It’s harder and harder for companies to get that real-time, live interaction with customers and our goal is to make sure every interaction is optimized. SAVO makes it possible for them to instantly access the content, experts and insights of the entire organization, specific to each interaction.”
The Gartner Digital Content Management Market Guide additionally notes, “sales organizations which rely on complex, time-sensitive and precise information to advance sales cycles should pursue sales content management solutions to increase sales effectiveness.”
“SAVO has the only end-to-end sales enablement platform, designed to scale across the needs of large enterprise customers,” said Rick Baker, Chief Sales Officer, SAVO Group. “The breadth of our platform and deep expertise in sales is why leading companies trust SAVO with their implementation.”
Gartner, Market Guide for Digital Content Management for Sales, Tad Travis, Todd Berkowitz, 30 June 2015
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
SAVO is the leader in the sales enablement market having pioneered the sales enablement category since its founding in 1999. The SAVO sales enablement platform powers a broad range of sales enablement capabilities including prescriptive content, guided selling and custom engagement tools, which drive more predictable sales results. Learn about how more than 600,000 sales and marketing professionals leverage SAVO today at www.savogroup.com.
Kelly S. Dotson
Phone: +1 312-256-2167