Create content that moves the needle.
Today’s CMO is more revenue-focused than ever. Marketers are under pressure to generate content that helps your sellers, and channel, win business. Yet the majority of marketing content is wasted.
"For the marketing team, which spends a lot of time building collateral, SAVO reporting is helpful for understanding which assets get used – and which assets are a waste of time – so they can focus on producing valuable collateral."
–Senior Director of Learning and Collaboration, Trustwave
SAVO helps marketing understand what sellers are using in the field and what additional resources are needed. This allows them to create better-targeted resources and show a higher ROI on marketing content.
A proven ROI.
That demonstrates value. And impact.
What are your sellers using?
Is Sales using the latest
What resonates inside
Now, marketing can tie content investments to business brought in by sales. And can rest assured that the brand and messaging is consistent whether sellers are located in San Francisco or Sydney.