A Marketer’s Guide to Sales Enablement

Making Content Count

95% of sellers think that content is essential to advancing deals, yet 80% of content goes unused by sales teams. Why? Two reasons: 1 – sales can’t find the material, 2 – marketing isn’t creating the right content. But enabling reps with the right sales assets at the right time could make or break a deal.

Matt Heinz of Heinz Marketing and Eric Spatzer of Citrix discuss how marketing teams can align and equip sellers with proven, winning sales enablement resources.

Learn about:

  • How to identify your target audience and map content to the buying journey
  • How to conduct a content audit
  • How Citrix uses SAVO sales enablement to support a consistent, simplified sales process; surface relevant content in context; and boost rep productivity




Matt Heinz
Heinz Marketing


Eric Spatzer
Worldwide Senior Manager
Enablement Tools & Services