A Marketer’s Guide to Sales Enablement

Making Content Count

Live Webinar

95% of sellers think that content is essential to advancing deals, yet 80% of content goes unused by sales teams. Why? Two reasons: 1 – sales can’t find the material, 2 – marketing isn’t creating the right content. But enabling reps with the right sales assets at the right time could make or break a deal.

Join us on December 14th at 12:00pm CT as Matt Heinz of Heinz Marketing and Eric Spatzer of Citrix discuss how marketing teams can align and equip sellers with proven, winning sales enablement resources.

Learn about:

  • How to identify your target audience and map content to the buying journey
  • How to conduct a content audit
  • How Citrix uses SAVO sales enablement to support a consistent, simplified sales process; surface relevant content in context; and boost rep productivity

Save your spot! Can’t make this live session? Sign up anyway, and we’ll send you the recording!



Matt Heinz
Heinz Marketing


Eric Spatzer
Worldwide Senior Manager
Enablement Tools & Services


Live Webinar | December 14th

A Marketer’s Guide to Sales Enablement: Making Content Count