Establishing a Digital Powerhouse for a Premier PI Firm
The Challenge
CCRS Law had a powerful, long-standing reputation in the community as a top personal injury law firm, but their digital presence didn’t reflect it. Their outdated website was not mobile-friendly, failed to build trust with modern users, and was virtually invisible in competitive local search results. They were losing high-value cases to firms with a stronger online presence.
Our Solution
Our first step was a complete brand refresh, creating a modern identity that conveyed authority, trust, and empathy. We then designed and developed a custom, mobile-first WordPress website focused on two things: educating potential clients and converting them into leads through clear calls-to-action and an intuitive user experience.
Upon launch, we immediately implemented an aggressive, hyper-local SEO strategy targeting high-intent keywords for their most valuable practice areas.
The Results
The new website and targeted SEO campaign transformed CCRS Law’s digital presence into their #1 source of new clients. Within months, the firm achieved and maintained top 3 rankings in both organic search and the Google Map Pack for highly competitive terms like “personal injury lawyer” and “car accident lawyer.”
For years, this digital dominance has produced a consistent and predictable stream of high-value case inquiries, cementing their position as the market leader.
