Get more cases.
Stop overpaying for clicks.
96% of people looking for legal help start with a search engine. Other agencies show keyword charts and make promises. We'd rather show you what we've done over 27 years.
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One program, quoted for your market
Digital marketing for Law Firms
Website, SEO, and Google Business Profile, run as one program by one team. We look at your market and quote you straight.
- Hand-coded website, no WordPress
- Local SEO, content, and link building
- Google Business Profile management
- AI SEO for AI Overviews and ChatGPT
Law Firm Marketing Results
David A.C. Long, Attorney at Law
Solo practitioner in Richmond, Virginia. Zero Google presence when we started in 2013. We built his website, set up local SEO from scratch, and have managed everything since. Thirteen years later he ranks #1 to #3 for virtually every high-value Virginia traffic law keyword. Over 40,000 clients sourced through the organic pipeline we built. 588 reviews at a perfect 5.0-star rating.
"For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results."
David A.C. Long, Richmond, VA
CCRS Law
Mid-2000s website replaced with a modern, conversion-focused site. Went from referral-dependent to online-first. Their website became the #1 source of new client intake. Top 3 rankings for personal injury and car accident terms in their market.
"Michael delivered everything he promised and more." Bill Robinson, PartnerView case study
Chaffe & Chaffe
Three practice areas, three specialized websites. Each built to compete as a specialist. All three hit top rankings for their keywords. Three sites, three #1 positions.
"Results have far exceeded expectations." Thomas ChaffeView case study
Dellino Law
Same multi-site strategy, different firm. Criminal defense, family law, DUI defense. Each with dedicated SEO. The firm now occupies multiple positions across local search, pulling qualified leads from all three areas at once.
View case studySEO for Law Firms
A person who needs a lawyer searches, compares three or four firms, and calls. The whole decision usually happens in a day or two, and it starts on Google. Attorney SEO is how your firm is one of the names they compare instead of one they never see.
The work itself: a Google Business Profile that's actually managed, citations that match across Avvo, Justia, FindLaw, and Martindale-Hubbell, a dedicated page for every practice area you want cases from, and review generation that stays inside your state bar's advertising rules. No shortcuts that put your license at risk.
That screenshot is a live Google search for "virginia traffic lawyer." Our client David A.C. Long holds the top Map Pack position at a perfect 5.0 stars. He's a solo practitioner up against every traffic firm in the state, and he's held positions like that through 13 years of algorithm updates.
When a firm wants the phone ringing before rankings mature, we also manage Google Ads for our SEO clients. We ran paid and organic together for Guldjian Law for nearly four years, and having both under one roof means the two budgets inform each other instead of competing.
Live Google search for "virginia traffic lawyer." Our client, top of the Map Pack. Click to zoom.
FindLaw (Thomson Reuters)
Our founder Michael led enterprise SEO strategy for Thomson Reuters' FindLaw platform: site architecture, crawl budget, and programmatic SEO across more than a million pages in thousands of local legal markets. That's the depth of legal search experience behind your firm's campaign.
View case study
Guldjian Law
From October 2015 to June 2019 we ran the whole program: the firm's main website, a network of city-specific lead-gen sites across their service area, and Google Ads on top. Nearly four years of compounding work in one of the most expensive keyword markets in legal.
View case studyTim Smith Law
A Murfreesboro, TN bankruptcy firm that spent years paying another agency without getting calls or leads. The website we built ranked on page 1 of Google for bankruptcy searches in Murfreesboro within 4 days of launch. The previous provider never got there at all.
View case studyLaw Firm Web Design
David A.C. Long's site. We built it in 2013 and it's been earning cases ever since. Click to zoom.
CCRS Law, Chaffe & Chaffe, Dellino Law
The firm websites in the results section above came out of the same shop. Same team designs, builds, and hosts every one.
Before someone calls a lawyer, they look for reasons not to. A dated website is the first one they find. Your site has to answer three questions fast: does this firm handle my kind of case, have they done it before, and what happens when I call.
We hand-code every law firm website on our own platform. No WordPress, no page builder, no plugin roulette. That's how we control the page speed, the schema, and the conversion tracking that the rest of the legal marketing program depends on.
- A dedicated page for every practice area, each targeting its own case searches
- Attorney bios that carry your credentials, bar admissions, and history, the signals Google and clients both check
- Case results and testimonials presented within your bar's advertising rules
- Intake forms and call tracking wired in, so you know which page produced which case
- Loads in under two seconds on a phone, with ADA accessibility built in
AI SEO for Law Firms
People already ask ChatGPT and Perplexity to recommend lawyers, and Google answers most legal searches with an AI Overview before anyone reaches the listings. When those answers name a handful of firms, the question is whether yours is one of them.
Getting recommended by an AI is a different job than ranking under it. It comes down to being quotable: Attorney and LegalService schema on every page, one consistent identity across the legal directories, and practice area content written so a language model can state exactly what you do and where you do it.
We've already done it in legal. Google's AI Overview cites David A.C. Long for Virginia traffic lawyer searches. That's his name in the answer itself, above every competitor's listing. The screenshot below is that answer.
ChatGPT
"Who's the best personal injury lawyer in Portland?"
Voice Search
"Find me a criminal defense attorney near me."
AI Overviews
"Best DUI lawyer for first offense in Virginia"
Google's AI Overview citing our client for Virginia traffic lawyer searches. Click to zoom.
Years of SEO & Marketing Experience
Our founder has been in SEO and digital marketing since 1999. We know bar advertising rules by jurisdiction. We've seen every trend come and go. The fundamentals haven't changed.
Integrated Marketing Team
SEO, website, ads, AI visibility. All managed by the same team. No coordination overhead between vendors. When something needs fixing, it gets fixed. Nobody points fingers.
Attorney Advertising Compliance
Attorney advertising guidelines vary by jurisdiction and most agencies have no clue they exist. Your marketing performs and complies. We've been navigating these rules for nearly three decades.
Legal Practice Areas We Market
Don't see yours? We've marketed everything from estate planning to employment law. Reach out and we'll talk through your situation.
Law Firm Marketing FAQs
Explore Our Services
Law firm marketing that gets cases starts with the right services for your practice area and market. See what we offer.
Ready to Grow Your Law Firm Business?
Hand-coded websites and real SEO from a family-owned team with 27 years of experience. From small local businesses to enterprise corporations, nationwide.
Custom Websites for Law Firm That Convert
Hand-coded from scratch. No WordPress, no templates, no page builders. Your site loads in under a second, has nothing to hack, and is built to turn visitors into calls and form fills. Pretty is the floor, not the point.
Custom websites for Law Firm
Scoped to what you actually need. We look at the project and give you a straight quote. No packages, no upsells.
PageSpeed
100
Load Time
0.6s
Plugins
0
Core Web Vitals
SEO for Law Firm That Actually Moves Rankings
Content, links, technical audits, and AI search optimization. We move rankings and tie the work to real leads, not vanity traffic charts. Every SEO client gets Persilio, our lead management platform, free.
SEO for Law Firm
Pricing based on your location(s), competition, and industry. We'll assess your market and give you a straight answer.
- Local SEO + Google Business Profile
- Content + link building
- AI SEO / GEO optimization
What's Included
Persilio lead tracking, included free
Lead Tracking & Management for Law Firm
Web design and SEO is where most agencies stop. We built Persilio, our own lead management platform and mobile app, so every call and form from your site lands in one place. It comes free with every SEO plan.
Persilio, free for SEO clients
No per-seat fees, no add-on cost. If we run your SEO, you get the platform and the app, included.
- Calls and form fills captured automatically
- iOS and Android app with instant alerts
- Reporting that ties rankings to real business
What You Get
Free with every SEO plan
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