Why Savo Group

Why Business Owners Choose Savo Group After a Bad Agency Experience

If an SEO company has let you down, you've got every reason to be careful with the next one. So our terms are in writing, every lead shows up in Persilio, and you talk to the people doing the work. We're a family-owned, veteran-owned business run by a father and son, with 27 years of SEO experience behind us.

In Writing, Before You Sign

Our Terms in Plain English

SEO and Google Ads
Start with a 6 to 12 month term
After the first term
Month-to-month, cancel with 30 days notice
Google Ads management
$250 setup plus 20% of ad spend
Website updates
Unlimited small edits, like photos and hours
Your quote
The number you see is the number you pay

Full details are on our pricing page.

Family Owned and Veteran Owned

Who Works on Your Account at Savo Group

Savo Group is a father and son in Washougal, WA, and we're not a large agency. Every client gets an SEO strategist and a software engineer on their account. The person who codes your website is the same person who works to rank it, so nothing gets lost between a design shop and an SEO vendor.

Michael Rupe, Founder and CEO of Savo Group

Michael Rupe

Founder and CEO, doing SEO since 1999

Michael sets the SEO and Google Ads plan for your business. When you want to know what changed this month and why, he's the one who tells you.

Taylor Rupe, Co-Founder and CTO of Savo Group

Taylor Rupe

Co-Founder and CTO, B.S. in Computer Science

Taylor is Michael's son and a software engineer. He hand-codes the websites, keeps them fast, and handles the technical SEO that ranks them.

What You Won't Run Into Here

When you call or email, Michael or Taylor answers. You won't get:

  • A help desk ticket that waits in a queue
  • An account manager passing messages back and forth
  • Your site handed off to developers you never meet
Read more about Michael and Taylor
Before You Switch

What to Get From Your Old Agency Before You Leave

Some agencies set up your accounts under their own name. Leave without them and you can lose your reviews, your ad history, or even your domain. Ask for each of these in writing before your notice period ends.

Not sure what you own right now? Ask us during a free second opinion and we'll help you sort it out.

Get a Free Second Opinion

Your Domain Name

The domain should be registered in your name, with a login you control. If the agency registered it in theirs, ask them to transfer it to you.

Your Google Business Profile

You should be the primary owner of your profile. An agency can be added as a manager. If they hold ownership, have them hand it to you first.

Your Google Ads Account

Ask for admin access to the account itself, not a copy of the report. Your campaign history and conversion data live there.

Your Analytics and Search Console

Get admin access to Google Analytics and Google Search Console, so years of traffic and search data come with you.

Real Client Results

Results Our Clients Can Check for Themselves

We'd rather show you. Each result comes from a client case study, with the screenshots and dates behind it.

Google Search Console, last three months against the same three months a year earlier

16 to 1,520

Google clicks, comparing the same three months a year apart

The site went from 59 ranking keywords to 597, with 124 of them on the first page of Google.

AvilaCo Drywall

Drywall contractor, Vancouver, WA

Case study
372 clicks 821 clicks
Week of Jun 28 to Jul 4 Week of Sep 13 to Sep 19
Google Search Console weekly clicks, Jun 28 to Jul 4 to Sep 13 to Sep 19, 2026

+110%

more Google clicks in equal 28-day windows

Clicks rose from 1,508 to 3,166, and paid website orders grew 49% (Jun 28 to Jul 25 vs. Aug 23 to Sep 19, 2026).

Herb Stomp

Botanicals shop, Portland, OR

Case study
samthebeeman.com, with his Google rating in the header

14 to 25

Google reviews in the three weeks after launch

His new site shows 37 photographs from his own jobs, and every one of those new reviews was five stars.

Sam The Bee Man

Bee and wasp removal, West Linn, OR

Case study
Use This With Any Agency

How to Tell if Your SEO Company Is Working

You don't need to be an SEO expert to judge an SEO company. These five checks work on anyone, us included. A good agency will be glad you asked.

What counting your own leads looks like: every Savo Group client sees this in Persilio.
One real lead's path: referred by ChatGPT, read two pages, filled out the form.

You Can Count Your Own Leads

You should be able to see every call and form, and where each one came from, without waiting on the agency to tell you.

The Report Starts With Leads

Rankings and traffic matter. A good report ties them to calls and booked work. If yours never mentions leads, ask why.

They Can Explain What They Did

Ask what they worked on this month and why. You should get a plain answer. Vague ones are a warning sign.

You Can Talk to the Person Doing the Work

If every question goes through an account manager who has to check with someone else, small problems take weeks to fix.

You Know What Happens If You Leave

Before you sign, find the end date and the notice period. Then look for any fee to leave early.

Questions Skeptical Business Owners Ask Us

These come up on almost every first call, so we put our answers in writing.

Do you require a contract?
SEO and Google Ads start with a 6 to 12 month term. That's how long a program takes to get established. After that you're month-to-month and can cancel with 30 days' notice.
Do you guarantee #1 rankings?
No. Nobody can honestly guarantee a Google ranking. Before you sign, we'll tell you what's realistic for your market. After that, we report on the calls and forms the work brings in.
How will I know the marketing is working?
Every Savo Group client gets Persilio, our lead management platform. Each call and form shows up with its source: organic search, AI search, or Google Ads.
Who will I actually work with?
You work directly with Michael Rupe, who's been doing SEO since 1999, and his son, Taylor, the software engineer who builds and maintains the sites. Nobody sits in between.
Can you review what my current agency is doing?
Yes. Send us your website and your latest report. We'll give you an honest read on what's working, even if you decide to stay where you are.

Ready to Grow Your Business?

Hand-coded websites and real SEO from a family-owned team with 27 years of experience. From small local businesses to enterprise corporations, nationwide.

Custom Websites That Convert

Hand-coded from scratch. No WordPress, no templates, no page builders. Your site loads in under a second, has nothing to hack, and is built to turn visitors into calls and form fills. Pretty is the floor, not the point.

Custom websites

Scoped to what you actually need. We look at the project and give you a straight quote. No packages, no upsells.

Book a Call

Prefer to just talk? (360) 838-6304 · Book a call · Mon-Fri, 9am-6pm PST

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