Portfolio / David A.C. Long
Case Study

From zero to #1 in Virginia.
13 years running.

13 years of continuous SEO partnership. From zero online presence to dominating every high-value traffic law keyword in the state, and being cited by Google's AI Overview for 318 different searches.

Local SEOWeb DesignContent StrategyGoogle Business Profile
Visit virginiatrafficlawyer.net

Monthly ROI

15x

$15 value per $1 invested

Total Value Generated

$746K+

Cumulative organic value since 2013

Monthly Traffic Value

$29.4K

Google Ads equivalent

Clients Served

40K+

Through organic search pipeline

"For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results."

David A.C. Long, Attorney at Law

Richmond, VA ยท Client since 2013 ยท 681 five-star Google reviews

Before & After

Day one vs. today.

2013 - Day One

0

Google rankings

0

Monthly visitors

$0

Traffic value

0

Keywords ranking

Today

#1

in the Map Pack for "virginia traffic lawyer"

4,956

monthly visitors

$29,407

monthly traffic value

1,689

keywords ranking

Live Semrush Data ยท 24-month view

Compounding, year over year.

Keyword count and organic traffic for virginiatrafficlawyer.net since April 2024. The site rode through Google's 2025 algorithm shifts and is back near its all-time peak. Proof that long-tenured, well-built sites recover faster than newer ones.

Data source Semrush API โ€ข Updated April 29, 2026

Organic Keywords Ranking

Number of search queries the site appears for in Google

virginiatrafficlawyer.net
0 601 1201 1802 2402 Apr '24Aug '24Dec '24Apr '25Aug '25Dec '25May '26 1,689

Estimated Monthly Search Traffic

Visitors arriving from organic Google searches

virginiatrafficlawyer.net
0 2,450 4,901 7,351 9,801 Apr '24Aug '24Dec '24Apr '25Aug '25Dec '25May '26 4,956
318

AI Overview citations

162

Local Map Pack appearances

238

Referring domains ยท 739 backlinks

๐Ÿ“ Proof #1 / Live Google Search

#1 in the Map Pack for the keyword that defines this market.

Search "virginia traffic lawyer" on Google. David A.C. Long Attorney at Law P.C. sits at the top of the Local 3-Pack with a perfect 5.0โ˜… rating across 681 reviews, more reviews than the next two competitors combined. This is the single highest-volume, highest-CPC keyword in Virginia traffic law (590 searches/mo, $5.81 CPC), and David owns it.

Google search results for 'virginia traffic lawyer' showing David A.C. Long Attorney at Law P.C. as #1 in the Local Map Pack with 5.0 stars and 681 reviews

Open the search yourself: "virginia traffic lawyer"

โญ Proof #2 / Top-Rated Filter

When Google itself filters for the best, David Long is first.

This is what comes up when a homeowner clicks Google's "Top rated" filter and searches "best virginia traffic lawyer". David is again #1 in the Map Pack, AND virginiatrafficlawyer.net appears as a featured organic result on the same page, described by Google as a "Top Rated Virginia Traffic Lawyer." Two placements, one search, no advertising spend.

Google search results for 'best virginia traffic lawyer' with the Top Rated filter active, showing David A.C. Long Attorney at Law P.C. as #1 in the Local Map Pack and virginiatrafficlawyer.net as an organic result on the same page

Open the search yourself: "best virginia traffic lawyer"

๐Ÿ“ž Proof #3 / Real Conversions

Ranking #1 isn't the goal. Calls are.

Sitting on top of the Map Pack only matters if it delivers leads. Here's what David Long's Google Business Profile generated in just 4 months (January through April 2026), straight from Google's own performance dashboard. This is the activity that comes from continuous GBP optimization, review velocity management, and the local-SEO authority we've built over 13 years.

Profile Views

15,611

~3,900/month

Phone Calls

837

~7 calls per day

Website Clicks

939

Direct from GBP

Total Interactions

2,010

Business profile actions

How clients actually found him.

15,611 people viewed the profile, and 62% came from mobile Google Search. That's the panicked "I just got pulled over, I need a lawyer" moment. The top discovery search? "virginia traffic lawyer", the same keyword the SEO program ranks #1 for. Organic and Map Pack reinforce each other.

Google Business Profile Performance dashboard showing how people discovered David A.C. Long Attorney: 15,611 profile views, 1,556 search-result appearances, with platform breakdown (62% mobile search, 30% desktop search) and top search terms including 'lawyers richmond va', 'best lawyers richmond va', 'lawyer', 'virginia traffic lawyer' and 'virginia traffic attorney'
Google Business Profile performance overview showing 2,010 total Business Profile interactions over 4 months with a trending line chart from Jan to Apr 2026
Overview ยท 2,010 interactions Trending up month over month
Google Business Profile performance dashboard showing 837 calls made directly from the Business Profile over 4 months
Calls ยท 837 total Direct dials from the SERP
Google Business Profile performance dashboard showing 939 clicks to the website from the Business Profile over 4 months
Website Clicks ยท 939 Pre-qualified visitors

All metrics from Google's official Business Profile Performance dashboard, Jan 1 2026 โ€“ Apr 30 2026.

Rankings

Niche domination.

9 keywords ranked #1. 66 keywords in the top 10. 97 keywords in the top 20. The site's organic footprint is bigger than the top three Virginia traffic-law competitors combined.

#1 virginia traffic lawyer
590/mo
#1 va traffic lawyer
320/mo
#1 virginia traffic violations lawyer
90/mo
#1 virginia speeding ticket when out of state
70/mo
#1 affordable traffic lawyers in virginia
30/mo
#2 virginia speeding ticket lawyer
320/mo
#2 virginia traffic lawyers
170/mo
#2 virginia traffic attorneys
170/mo
#3 virginia reckless driving attorney
210/mo
#2 best traffic lawyers in virginia
50/mo
21

Top 3

45

#4-10

31

#11-20

132

#21-50

271

#51-100

Takeaways

Why this works.

$29.4K

In free traffic every month

The organic traffic this site receives would cost over $29,407/month in Google Ads. That's more than $300,000/year in advertising David doesn't pay for.

13 Years

SEO compounds

The biggest returns came after years of foundational work. SEO isn't a quick fix; it's an investment that compounds. David's organic value today is 15ร— what he invests monthly.

318

Cited by Google's AI Overview

Google's AI Overview names David as a primary source for 318 different searches, including #1 citations for high-intent queries like "virginia traffic violations lawyer" and "affordable traffic lawyers in virginia."

40K+

Real business results

Over 40,000 clients represented. 681 reviews at a 5.0-star rating. Organic search isn't vanity metrics; it's a pipeline that delivers real clients.

When David Long started in 2013, he had no website, no rankings, and no online pipeline. Today, when someone in Virginia searches for a traffic lawyer, his firm is the first answer Google gives: in the Map Pack, in the organic results, and in the AI Overview.

That kind of dominance doesn't come from a campaign. It comes from 13 years of compounding work, and from a partnership where both sides showed up every month.

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