Contractor SEO & Marketing

Contractor SEO that turns searches into signed projects.

A kitchen remodel starts with “kitchen remodel cost” months before anyone calls a contractor, and “general contractor near me” runs 18,100 US searches a month. We’ve ranked builders and contractors for a decade straight, and we’re family-owned, with 27 years of SEO experience behind us.

Michael Rupe, Founder & CEO at Savo Group
Founder & CEO ·

Get a free Contractor SEO plan

Tell us about your company and we’ll map out what it would take to rank in your market. Here’s what you’ll get back:

  • A look at your market, who ranks for your searches today and how far ahead they are.
  • What we’d build and in what order, the site, the pages, and the profile work your market calls for.
  • A straight quote, one number for the whole program, honest about what to expect and when.
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It takes about 30 seconds, and we reply within 24 hours.

Trusted by businesses nationwide

Contractor SEO basics

What Is Contractor SEO?

Contractor SEO is search engine optimization applied to a contracting business: improving your company’s website and Google Business Profile so you rank higher on Google when homeowners search for building and remodeling help. When someone types “general contractor near me” for a big project or “bathroom remodel cost” at the planning stage, contractor SEO is what puts your company in front of them instead of a competitor.

Construction clients arrive in three states of mind, and a strong campaign catches all three. Our contractor SEO services cover the whole picture: your Google Business Profile, a page for every project type and city, portfolio proof, steady reviews, and content that answers the cost questions every project starts with.

The planner

“kitchen remodel cost”

They’ve been saving ideas for months and now they’re pricing it. Cost searches start the project long before any contractor hears about it.

The ready-to-hire

“general contractor near me”

Plans drawn, budget set, hiring now. They compare two or three contractors, and portfolios plus reviews decide who gets the walkthrough.

The referral check

“your company name”

A friend gave them your name, and the first thing they did was Google it. Your rankings, reviews, and site either confirm the referral or kill it.

Why contractor SEO

Why SEO Is the Best Play for a Contractor

18K

Hiring searches, every month

“General contractor near me” runs 18,100 US searches a month, with “custom home builder” matching it. Every one is a project looking for a builder.

10 years

We kept a builder ranked a decade

Stone Creek Building ran on our SEO from 2015 to 2025. A contractor’s season book lives on its pipeline, and ten years of renewals is what a working pipeline looks like.

Compounds

Rankings you own

A page that ranks for “kitchen remodel” keeps sending projects year after year. Paid ads can fill the gap early, but SEO is the asset you keep.

Paid ads: fast, but you rent it

For a brand-new contractor, ads can start the phone ringing while the SEO compounds behind them, and a slow stretch is a fair time to lean on them. But remodel clicks are expensive, lead-gen platforms resell the same homeowner to five contractors at once, and the leads stop the day the budget does.

Organic SEO: slower, but you own it

It takes a few months to build, then it brings projects for years with no cost per click, and the leads are exclusively yours. On a five-figure remodel, homeowners trust the contractor they found and vetted themselves over one who bought their attention.

Contractor SEO keywords

The Searches That Sign Construction Projects

Construction search runs on a long fuse: cost research first, hiring second, and your name check last. These are the top contractor searches in Semrush’s US volume database, and a strong campaign covers all four buckets:

Hiring a contractor

general contractor near me18.1K/mocustom home builder18.1K/modeck builder near me9.9K/mo

The ready-to-build searches. Decided by portfolio, reviews, and the map pack, and worth five to six figures each.

Remodel cost research

kitchen remodel cost12.1K/mobathroom remodel cost12.1K/mohome addition cost2.4K/mo

Where projects begin. The contractor whose cost guide answers honestly is the first one considered when the budget firms up.

Project-type searches

home renovation contractor2.9K/mogarage builder2.9K/mobasement finishing cost1.3K/mo

Each project type is its own search with its own budget. A dedicated page per project type wins work a generic site never sees.

The big builds

whole house remodel cost1K/mohome remodel contractor1.9K/mo

The six-figure engagements with the longest research cycles. Won with deep portfolios and content that proves you’ve done it before.

Add it all up and the market is bigger than it looks: these are the top contractor searches in Semrush’s US volume database, and just the ones on this card run about 83,000 searches every month. “General contractor near me” and “custom home builder” are 18,100 each, and behind the cost searches sit kitchens, bathrooms, and additions worth tens of thousands of dollars apiece. Contractor SEO is how your company is in the conversation from the first “how much would it cost” to the signed contract.

US monthly search volumes from Semrush, July 2026.

Our contractor SEO process

How We Run a Contractor SEO Campaign

Ranking a contractor runs like one of your own projects: sequenced, our own crew on every phase, quoted as one number. Here’s how a typical first year goes:

Months 0–1

The foundation

  • A fast, crawlable site, built or tuned up
  • Google Business Profile rebuilt with real project photos
  • Citations matched everywhere online
Months 1–3

Pages that rank

  • Kitchen, bath, and addition pages first
  • A page for every city you build in
  • Cost guides for the projects you want more of
Months 3–6

Momentum

  • Reviews growing after every completed project
  • Local links and real authority
  • Showing up in AI answers, not just Google
Ongoing

Compounding

  • Portfolio content from every finished build
  • Rankings and leads reviewed monthly
  • Doubling down on the project types that pay

Most clients see real movement in 3 to 4 months, and it compounds from there.

Local SEO for contractors

Local SEO for Contractors: Winning the Map Pack

Hiring searches are local, and the three map results at the top take most of the calls. Getting you there is local SEO, the heart of our contractor SEO services, and for a contractor the profile is your portfolio’s front door:

  • Project photos, posted with every build. Kitchens, decks, and additions from real local jobs. Construction is bought with the eyes, and active profiles win the tap.
  • Reviews from finished projects. On a five-figure decision, review count and recency carry the trust. We build the system that asks after every walkthrough.
  • A profile that survives the referral check. License, insurance, project categories, and real photos, because half your searches are people verifying a name they were given.
  • Citations that agree. Your company name, address, and phone matched across every directory that matters, so Google trusts the data.

Google’s map pack for a contractor search

Your Construction Company

You

150+ reviews

General contractor · Licensed & insured

Call Website

Competitor A

34 reviews

General contractor

Competitor B

9 reviews

Contractor

The map pack is the box of three local businesses Google shows on nearly every local search. On a project this size, the contractor with the most reviews and the best portfolio gets the walkthrough.

A page for every project that pays

Kitchen Remodelsflagship projects
Bathroom Remodelssteady demand
Home Additionssix-figure builds
Custom Homesthe long game
Decks & Outdoorseasonal volume
Basements & Garagesgrowing niches

Plus a page for every city you build in. Each one competes for its own search.

Contractor SEO content

A Page for Every Project Type and City

Google ranks pages, not homepages. “Kitchen remodel” and “home addition” attract different clients at different price points, and a single thin “services” page can’t rank for either. So we build:

  • Project-type pages for kitchens, bathrooms, additions, decks, and whole-home remodels, written for how homeowners search.
  • City pages for every market you build in, each one competing for its own local search.
  • Cost guides for the big projects, because the homeowner pricing a kitchen today is signing a contract in a few months.
  • Schema and AI search optimization, so when someone asks ChatGPT who should build their addition, your name is in the answer.
Get your contractor SEO plan
Referrals meet contractor SEO

Every Referral Googles You Before They Call

Contractors live on word of mouth, and that’s exactly why search matters more for you, not less. The referral doesn’t replace the search, it triggers it. Here’s what actually happens to every name that gets passed along:

The name gets passed

“We used a great guy for our kitchen.” The homeowner writes the name down, and the first thing they do that evening is type it into Google.

The check happens

What they find decides everything: a strong profile with reviews and a real portfolio confirms the referral. A thin listing or nothing at all quietly kills it.

The comparison begins

While they’re there, Google shows them two more contractors with bigger portfolios. Your referral just became a three-way comparison, and your rankings decide how it ends.

So the play is to make search and referrals compound: a profile and portfolio that confirm every name-drop, plus rankings that generate the searches referrals never reach. That’s the program Stone Creek Building renewed for ten straight years.

AI SEO for contractors

Contractor AI SEO: When Someone Asks ChatGPT About a Remodel

Ask Google or ChatGPT what a remodel costs or who should build it and you get a direct answer with sources in it. Here’s proof from our own portfolio: an AI Overview citing our contractor client’s guide within weeks of their site launching. Our contractor SEO services build for exactly this:

  • Structured data and clean entity signals, so an AI can confirm who you are, what you build, and where you work.
  • Content that answers real questions, like what a kitchen costs and how long an addition takes, because clear answers are what AI quotes and cites.
  • Reviews and citations that tell one identical story, because AI recommends businesses it can verify.
Explore our AI SEO services

An AI Overview citing our contractor client’s guide as a source, weeks after their brand-new site launched.

Persilio: every lead in one place, free for SEO clients.

Contractor SEO lead tracking

See Every Lead Your Contractor SEO Brings In

Rankings are the means. Signed contracts are the point. Every call and form your SEO produces lands in Persilio, our own lead software, so you always know what the campaign is earning:

  • One inbox for every call and estimate request, with an app that pings your phone the second a lead comes in, even on site.
  • Search-to-contract tracking, so you can see which searches and project pages produced signed work, not just clicks.
  • Free with every SEO plan. No per-seat fee, no upsell.
See how Persilio works
Contractor SEO ranking factors

What It Actually Takes to Rank a Construction Company

Construction is a trust-heavy market where lead-gen platforms and franchises crowd the results, so ranking well takes real work, and it’s worth being a little cautious with anyone who promises page one in 30 days. Here’s what genuinely moves the needle for you, in order:

Portfolio and reviews

On five-figure projects, proof beats promises. Real project photos and steady reviews from finished builds are the biggest levers in the map pack.

Project-type content

Kitchens, baths, additions, and decks are different searches with different budgets. Each needs a genuine page with honest cost answers, in every city you build.

A fast, clean technical foundation

Speed, mobile, schema, and a crawlable structure. This is where hand-coding beats a bloated template, and it’s the layer we build from day one.

Local authority and links

Citations that match across the web, plus real links from local and industry sources. It’s the slower, hands-on part, and it’s what separates ranked contractors from listed ones.

SEO case studies for contractors

The Builders We Already Rank

You don’t have to imagine what this program does for a construction company. Here are four, led by our own drywall client, with every number pulled from Semrush and Persilio.

Our drywall client · built from zero

AvilaCo Drywall

A drywall contractor is exactly your trade, and AvilaCo got the whole program: we hand-coded their first-ever website, built a page for every service, wrote the finishing guides that earn their rankings, and launched the SEO. Six leads arrived the first month it was live, and within weeks Google’s AI Overview was citing their texture guide as a source:

0

web presence at the start

6

leads in the first month live

AI

Overview citing their guide in weeks

Read the AvilaCo case study
A custom builder · ten years with us

Stone Creek Building

A custom builder that ran on our SEO from 2015 to 2025. A decade of renewals is the honest review of an agency, and over that run the site climbed to 687 ranked keywords while Semrush valued the traffic at more than $75,000 in equivalent ad spend.

10

years as a client

$75k+

in equivalent ad value earned

The same owner hired us twice

Shelter Solutions

The strongest review a contractor marketing agency can get: when the owner of Stone Creek Building acquired this ADU builder in 2023, he brought us straight in to build the new site and run the digital marketing, because he had already watched the program work for a decade at his first company.

2nd

company, same owner, hired again

ADU

builder site + local SEO, running now

A pavement crew · contractor work at scale

Legacy Seal & Striping

Sealcoating and striping is contractor work won on commercial bids, and Legacy’s site was built for exactly that: service pages that read like a scope of work, coverage pages for the territory, and proof a property manager can verify before the walkthrough.

Read the Legacy Seal & Striping case study
Why choose Savo Group as your contractor SEO agency

A father and son team that actually cares.

Savo Group is family-owned. Michael has done SEO since 1999 and has watched Google reinvent itself every few years since. Taylor is a software engineer with a B.S. in Computer Science who hand-codes every website and runs the technical SEO behind it. Between them they cover strategy, the build, and the deep technical work, whatever your company needs.

Here’s what makes us different. Most agencies put an SEO strategist on your account and send the actual development somewhere else, if they touch it at all. With us, you get a software engineer on every account.

The same team that codes your site to load fast and score perfect on Core Web Vitals from day one is the team that runs the organic campaign to rank it at the top. And we’ll be honest with you about what to expect for growth and leads a month, instead of promising the world and coming up short.

Michael Rupe, Founder and CEO of Savo Group
Michael RupeFounder & CEO ยท SEO since 1999
Taylor Rupe, Co-Founder and CTO of Savo Group
Taylor RupeCo-Founder & CTO

Had a rough experience with an agency?

You’re not alone, a lot of contractors come to us after one, or after years of paying lead platforms for homeowners who were sold to four other builders at the same time. If that sounds familiar, we’d start by showing you real, exclusive leads in Persilio, so you always know exactly what your marketing is bringing in.

You own everything

The site, the domain, and the content are all yours. If you ever decide to move on, you take it all with you, no strings.

You see real leads

Every call and form fill is tracked in Persilio, so you can always see the real leads your marketing brings in.

You talk to us

You’ll always reach the people actually doing your work, with 27 years of SEO behind them.

SEO agency reviews

What Our Clients Say

A few of the people we work with. 5.0 on Google

“Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful.”

Tanner ColtraneOwner, Tan's Auto Detailing

“For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results.”

David L.Attorney at Law

“I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!”

Ryan Newman
Ryan NewmanOwner, Newman Electric

“Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs.”

William R.
William R.Personal Injury Lawyer

“We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach delivers a strong return on investment.”

Thomas C.
Thomas C.Criminal Defense Lawyer

“Michael is an expert at technical SEO who can align both product and business goals with organic traffic increases. He not only brings traffic but relevant converting traffic to the sites he works on.”

Sean F.
Sean F.Founder, WorkSimpli

“I learned so much while working with Michael at FindLaw. He's a terrific person to work with, extremely knowledgeable, and dedicated to the profession. I'd highly recommend him to anyone who needs SEO help.”

Karen C.
Karen C.Director of Global Search
Contractor SEO services we cover

Every Project Type We Market for Contractor SEO

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Kitchen Remodels

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Bathroom Remodels

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Home Additions

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Custom Homes

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Whole-Home Remodels

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Basement Finishing

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Garage Builds

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Decks & Patios

๐Ÿงฑ

Siding & Exteriors

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ADUs

๐Ÿข

Commercial Build-Outs

๐Ÿ“

Design-Build

Every project type you take gets its own dedicated page, optimized to rank for that specific search.

Contractor SEO questions

Contractor SEO FAQs

Start your contractor SEO plan

Let’s talk about your construction company.

Hi, I’m Michael. I’ve been helping local businesses get found on Google since 1999, and a builder trusted us with their pipeline for ten straight years. Tell me a little about the projects you take and the markets you build in, and I’ll walk you through how we’d help you rank and sign more work. Ask me anything, there’s no pressure and no obligation.

— Michael, Savo Group

What you get working with us

  • A decade ranking builders. Stone Creek Building renewed with us for ten straight years.
  • A software engineer on every account. The same team hand-codes your site and runs its SEO.
  • Real leads, tracked. Every call and form lands in Persilio, free.
  • You own everything. The site, domain, and content are yours to keep.
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