SEO Services Without the Agency Games
We're a family-owned SEO agency. Michael has been ranking websites since 1999, Taylor builds the sites, and your account never gets handed to a junior. You get the actual work, a straight answer on price, and reporting that counts leads instead of traffic charts.
Real client data: David A.C. Long, Richmond, VA traffic attorney. See the case study.
"Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful."
"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"
"Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs."
"We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach to marketing services delivers a strong return on investment."
"Michael is an expert at technical SEO who can align both product/business goals with organic traffic increases. He not only brings traffic but relevant converting traffic to the sites he works on."
"I learned so much while I was working with Michael at Findlaw for landing page optimization. Not only is he a terrific person to work with, he's extremely knowledgeable and dedicated to the profession. I would highly recommend Michael to anyone who needs SEO help."
Trusted by businesses nationwide
years doing SEO, since 1999
keyword growth for LifeMD
organic traffic value for Credit Sesame
AI Overview citations earned for Newman Electric
You've Probably Been Burned by an SEO Company Before
Most business owners who call us have a story. An agency that charged $5,000 a month for a PDF of traffic charts. A "guaranteed page one" pitch that ended in a Google penalty. A contract that kept billing long after the work stopped.
We've watched that side of the industry operate for 27 years, and it's why this page doesn't promise you the moon. SEO works. It's the highest-return marketing a business can own. It just takes real work, done by people who know what they're doing, measured in something you can bank.
So we measure leads. Calls, form fills, booked jobs. If rankings go up and the phone doesn't ring, the job isn't done.
Walk away from any SEO agency that:
- Promises page one in 30 days. Nobody can, and the shortcuts get you penalized.
- Won't tell you who actually does the work, or what they did last month.
- Reports traffic and impressions but never mentions leads or revenue.
- Owns your website, domain, or content, so leaving means starting over from nothing.
- That checklist applies to us too. Vet us with it. We'll hold up.
Every Kind of SEO, One In-House Team
Different businesses need different playbooks. A plumber needs the Map Pack. A Shopify store needs category pages that rank. A large site needs someone who has untangled indexation at scale. We do all of it under one roof, and we'll tell you which one you actually need.
Local SEO
Google Business Profile, citations, reviews, and local content. This is how Newman Electric owns the map for emergency electrician searches in their market.
Local SEO servicesAI SEO & GEO
People ask ChatGPT for recommendations now. We optimize so AI assistants and Google's AI Overviews cite you. Newman has 173 keywords cited in AI Overviews.
AI SEO servicesEcommerce SEO
Category structure, product pages, and content for Shopify, WooCommerce, and headless stores. Rankings that sell inventory, not vanity traffic.
Ecommerce SEO servicesEnterprise SEO
Migrations, indexation, and technical SEO at scale. At FindLaw, Michael built the sitemap system that got millions of pages indexed.
Enterprise SEO servicesLead Generation SEO
For service businesses, B2B, and SaaS. Content aimed at the searches buyers make, measured by the leads it produces. Persilio tracks every one.
Lead generation SEOB2B SEO
Search strategy for long sales cycles, multiple decision-makers, technical products, and qualified pipeline.
B2B SEO servicesSEO Consulting
Senior diagnosis and direction for internal teams, migrations, recoveries, and high-stakes search decisions.
SEO consulting servicesSEO Audits
Technical, content, visibility, and measurement findings ordered by evidence, impact, and implementation effort.
SEO audit servicesNot sure which you need?
Tell us about your business and we'll point you at the right one. If SEO isn't the right first move for you, we'll say that too.
Ask UsSEO Services Built for Your Industry
Every industry searches differently, so every campaign we run starts from that industry’s real keyword data, seasonality, and buying behavior. Pick yours and see exactly how we’d rank it.
HVAC SEO
Campaigns that rank you a season ahead of demand. 165,000 people a month search “AC repair near me,” and the map pack decides who they call.
HVAC SEO servicesPlumber SEO
Emergency-first rankings for the 450,000 monthly “plumber near me” searches, built to win the 2 AM call.
Plumber SEO servicesRoofing SEO
Storm-ready rankings for 74,000 monthly roof-repair searches, with insurance content in place before the wind hits.
Roofing SEO servicesElectrician SEO
Proven on a real electrician: 481 tracked phone leads for Newman Electric since March 2026.
Electrician SEO servicesLaw Firm SEO
YMYL-grade legal SEO from a team with FindLaw history. “Personal injury lawyer” alone gets 450,000 searches a month.
Law Firm SEO servicesDental SEO
“Dentist near me” gets 823,000 searches a month, the biggest local search we serve. We fill chairs from the map pack.
Dental SEO servicesChiropractor SEO
Symptom-first SEO that grew a real chiropractic clinic from 123 to 4,500+ monthly organic visits.
Chiropractor SEO servicesLandscaping SEO
The spring rush is won in winter. Eight straight years ranking the landscape industry.
Landscaping SEO servicesPest Control SEO
A page for every pest, ranked before its season, and a map pack strategy that beats the national chains.
Pest Control SEO servicesContractor SEO
Every referral Googles you before they call. Rankings and reviews that close the deal, proven on a decade-long contractor client.
Contractor SEO servicesReal Estate SEO
You can’t outrank Zillow, and you don’t have to. Neighborhood and seller searches the portals can’t win.
Real Estate SEO servicesRestaurant SEO
“Restaurants near me” gets 13.6 million searches a month. Map pack rankings that fill tables and keep the apps’ cut in your kitchen.
Restaurant SEO servicesGym SEO
A million monthly “gym near me” searches, and a January surge that goes to whoever ranked in October.
Gym SEO servicesMed Spa SEO
Your clients search for the treatment, not the spa. Treatment-first pages for 74,000 monthly “botox near me” searches.
Med Spa SEO servicesPainter SEO
“Painters near me” and “house painters near me” run 60,500 searches apiece, and every job you finish is a ranking asset.
Painter SEO servicesFence Company SEO
Fence shoppers gather three quotes. 40,500 monthly “fence companies near me” searches decide whose number makes the list.
Fence Company SEO servicesFlooring SEO
Homeowners pick the material before the installer. Material-first pages that win the job before the showroom visit.
Flooring SEO servicesLocksmith SEO
246,000 monthly lockout-driven searches in a category full of fake listings. Being verifiably real is the ranking strategy.
Locksmith SEO servicesMoving Company SEO
“Movers near me” and “moving companies near me” total 164,500 searches a month, booked weeks out on review depth.
Moving Company SEO servicesCleaning Company SEO
One won search can be a weekly client for years. 181,000 monthly searches for the best lifetime-value math in home services.
Cleaning Company SEO servicesPool Service SEO
Pool companies win Tuesdays, not jobs: 40,300 monthly route searches that compound season over season.
Pool Service SEO servicesDoctor SEO
2.7 million “urgent care near me” searches a month, plus the doctor-for-life searches worth years of visits each.
Doctor SEO servicesWeight Loss Clinic SEO
GLP-1 demand built a new search market and we already run SEO for a GLP-1 clinic, top-ranked in months.
Weight Loss Clinic SEO servicesVeterinary SEO
“Vet near me” gets 550,000 searches a month, and pet owners choose care like parents choose a pediatrician.
Veterinary SEO servicesHair Salon SEO
Instagram fills your feed; search fills your chairs. 2.7 million monthly beauty searches, led by 1.5M for nail salons.
Hair Salon SEO servicesAuto Repair SEO
673,000 monthly “mechanic near me” searches from drivers braced to be overcharged. Provable honesty wins them.
Auto Repair SEO servicesAuto Detailing SEO
Proven on a real shop: we grew Tan’s Auto Detailing 17x organic, and the case study is public.
Auto Detailing SEO servicesTowing SEO
“Towing near me” and “tow truck near me” run 110,000 each, decided from the roadside in ninety seconds.
Towing SEO servicesAccountant SEO
“CPA near me” runs 49,500 a month and triples every tax season. The wave is won the October before.
Accountant SEO servicesInsurance Agency SEO
68,900 monthly agent-intent searches the carriers can’t rank for. The map still belongs to local agencies.
Insurance Agency SEO servicesEcommerce SEO
Collections, products, and guides that sell without a per-click bill, proven on a store we built and rank.
Ecommerce SEO servicesSaaS SEO
Category, comparison, and alternatives rankings that compound like recurring revenue, from an agency that ships its own SaaS.
SaaS SEO servicesThe Work We Point To
Ask any agency for named clients with numbers and watch what happens. Here are ours, from a one-truck electrician to a Thomson Reuters company. Every one links to the full case study.
Newman Electric
From 5 ranking keywords to 295, with 173 cited in Google's AI Overviews and 99+ five-star reviews. The phone rings without an ad budget.
ranking keywords
five-star reviews
Credit Sesame
Ranked top 5 for "free credit score" against Experian, Equifax, and TransUnion over a 22-month engagement.
vs the credit bureaus
organic traffic value
LifeMD
Found the CMS rendering issue that was blocking Google from indexing their content. Fixing that one issue led to roughly 100× keyword growth in 7 months.
keyword growth
engagement
FindLaw (Thomson Reuters)
Built the sitemap system that got millions of pages indexed, and grew monthly traffic value 43% while Google shipped Penguin and Panda.
of pages indexed
monthly traffic value
What Working With Us Looks Like
We look before we quote
Your market, your competitors, your site's actual condition. Then a straight number and an honest read on how long it will take. No packages off a menu.
Fix the foundation
Technical problems first: speed, indexation, structure, schema. Most sites we audit have issues quietly capping everything else. LifeMD's 100× growth started with one.
Build what ranks
Content aimed at the searches your customers actually type, links earned without the sketchy stuff, and AI search optimization layered on top.
Report what matters
Every month: what we did, what moved, and how many leads it produced. Persilio, our lead tracking platform, comes free so you can see it yourself anytime.
Lead management software, free for Savo Group clients.
Ranking you is only half the job. Getting found does nothing if leads fall through the cracks, so we built Persilio: our own lead management platform and mobile app. Every call and form from your site lands in one place, on your desk and in your pocket. We built it for ourselves first. Every Savo client gets it, included.
The Persilio dashboard: every lead, every call, every source. Click to zoom.
See the whole journey, even from AI
That timeline is a real session: referred by chatgpt.com, read two pages, filled out the form. Persilio shows you exactly where each lead came from and what convinced them, so you know which marketing is paying for itself.
From lead to job to review
Track the job behind the lead: amount, schedule, status from new to paid, before-and-after photos, and a one-tap Google review request when the work is done. The reviews feed the rankings, and the loop keeps turning.
Ready to Grow Your Business?
Hand-coded websites and real SEO from a family-owned team with 27 years of experience. From small local businesses to enterprise corporations, nationwide.
Custom Websites That Convert
Hand-coded from scratch. No WordPress, no templates, no page builders. Your site loads in under a second, has nothing to hack, and is built to turn visitors into calls and form fills. Pretty is the floor, not the point.
Custom websites
Scoped to what you actually need. We look at the project and give you a straight quote. No packages, no upsells.
PageSpeed
100
Load Time
0.6s
Plugins
0
Core Web Vitals
SEO That Actually Moves Rankings
Content, links, technical audits, and AI search optimization. We move rankings and tie the work to real leads, not vanity traffic charts. Every SEO client gets Persilio, our lead management platform, free.
SEO
Pricing based on your location(s), competition, and industry. We'll assess your market and give you a straight answer.
- Local SEO + Google Business Profile
- Content + link building
- AI SEO / GEO optimization
What's Included
Persilio lead tracking, included free
Lead Tracking & Management
Web design and SEO is where most agencies stop. We built Persilio, our own lead management platform and mobile app, so every call and form from your site lands in one place. It comes free with every SEO plan.
Persilio, free for SEO clients
No per-seat fees, no add-on cost. If we run your SEO, you get the platform and the app, included.
- Calls and form fills captured automatically
- iOS and Android app with instant alerts
- Reporting that ties rankings to real business
What You Get
Free with every SEO plan
Prefer to just talk? (360) 838-6304 · Book a call · Mon-Fri, 9am-6pm PST
SEO Now Includes ChatGPT and AI Overviews
A growing share of your customers never see a traditional results page. They ask ChatGPT or read Google's AI Overview and call whoever gets recommended. The signals that earn those citations overlap heavily with good SEO, which is why we build both into every engagement.
We practice what we sell here: our own client pages get cited in AI Overviews, and Newman Electric has 173 keywords cited. If you want the deep version, it has its own page.
Learn About AI SEO“Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful.”
“I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!”
“Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs.”
“We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach to marketing services delivers a strong return on investment.”
“Michael is an expert at technical SEO who can align both product/business goals with organic traffic increases. He not only brings traffic but relevant converting traffic to the sites he works on.”
“I learned so much while I was working with Michael at Findlaw for landing page optimization. Not only is he a terrific person to work with, he's extremely knowledgeable and dedicated to the profession. I would highly recommend Michael to anyone who needs SEO help.”
FAQs About Our SEO Services
Straight answers about cost, timelines, and how we work.
How much do SEO services cost?
Every engagement is quoted for your situation. The price depends on your market, your competition, and how much ground there is to cover. A one-location electrician and a national ecommerce brand are completely different projects, and pretending one package fits both is how agencies overcharge half their clients.
We look at your market first, then give you a straight number. If we also build your website, the bundle costs less than buying each separately. Reach out and we will quote it honestly.
How long does SEO take to work?
Most clients see real movement in 3 to 4 months and significant results in 6 to 12. That is the honest timeline. Anyone promising page one in 30 days is either lying or about to do something that gets your site penalized.
The upside of the slow build: it compounds. Newman Electric went from 5 ranking keywords to 295, and those rankings keep sending calls without an ad budget behind them.
What's included in your SEO services?
The actual work: technical fixes, content written for the searches your customers type, link building without the sketchy stuff, Google Business Profile management for local clients, and AI search optimization so you show up in ChatGPT and Google's AI Overviews.
Every SEO client also gets Persilio, our lead tracking platform and mobile app, included free. Your report shows calls and form fills, tied to the rankings that produced them.
Do you handle both local and national SEO?
Yes, and we have the receipts for both. On the local side, Newman Electric owns Google Maps for emergency electrician searches in their market. On the national side, Michael helped Credit Sesame rank top 5 for "free credit score" against Experian, Equifax, and TransUnion.
Local businesses usually start with local SEO. Ecommerce and national brands get a different playbook. We will tell you which one you actually need.
Who actually does the work on my account?
Michael and Taylor, with a small in-house team. Michael has been doing SEO since 1999. Taylor writes the code. Nothing gets handed off to an offshore team or a junior learning on your budget.
This is a family-owned agency on purpose. When you call, you talk to the people doing the work, and they already know your account because they are in it every week.
Do you require long-term contracts?
SEO typically starts with a 6 to 12 month initial term, because the work front-loads and the results compound behind it. After that you're month-to-month with 30 days notice. You own the code, the content, and everything else we ship, with no buyout fees.
Most of our clients have been with us for years. That happens because the phone rings, not because a contract says they cannot leave. Full terms are on our pricing page.
SEO Company Near You
We're based in southwest Washington and work with businesses nationwide. If you're in the Pacific Northwest, we're the local option with national-brand experience.
Pair SEO With
Rankings bring the visitors. A fast, hand-coded website turns them into leads, and Google Ads fills the gap while the organic work compounds.