Electrical contractor Vancouver, WA Since 2024
523 phone calls from Google in twelve months. The year before, 246 — on a bigger ad budget.
A licensed master electrician who launched in 2020 with no website, no Google listing and no reviews, in a county where the established shops had hundreds. Every one of those calls came in on a tracking number reserved for organic search.
Tracked calls from Google
246 523
+113% · twelve months, year over year · Call tracking
Organic visits
1,565 2,296
+47% · same twelve months · Google Analytics
Keywords ranking in Google
0 238
from nothing in January 2023 · DataForSEO
"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"
Ryan Newman
Owner, Newman Electric · Google review of Savo Group
A master electrician with a license, a truck, and no way to be found.
Ryan Newman is a licensed, bonded master electrician who spent years working for other contractors before launching Newman Electric in 2020. He had the skills, the license, and the work ethic, but zero online presence. No website, no Google Business Profile, no reviews, and no way for people searching for an electrician in Vancouver, WA to find him.
The Clark County and Cowlitz County electrical market is competitive. Established companies had hundreds of reviews, years of SEO authority, and name recognition from being around for a decade or more. Every week without leads was a week burning through savings.
He needed the full package: a professional website, local SEO, a Google Business Profile, and Google Ads to generate calls immediately while organic rankings built over time.
Over a hundred pages: every service, every town, and a blog that answers the questions homeowners ask first.
A custom website covering every service Newman offers and every community he serves, built to rank, convert, and grow. The paid campaign carried the phone while the organic side caught up.
Custom Website Design
A fast, professional site built on Astro and Tailwind CSS and served from Cloudflare's edge. The home services website design is mobile-first with click-to-call on every page, prominent phone numbers, and a layout that turns a homeowner with an electrical emergency into a phone call. No WordPress, no bloated themes. Clean code built for speed and conversions.
Residential Electrical Services
A dedicated page for every residential electrical service Newman Electric offers, each targeting the exact keywords homeowners search when they need an electrician.
- - Electrical Panel Upgrade
- - Whole House Rewiring
- - EV Charger Installation
- - Generator Installation
- - Lighting Installation
- - Electrical Repair
- - Heat Pump Wiring
- - Hot Tub Wiring
- - Kitchen Electrical
- - Bathroom Electrical
- - Outdoor Lighting
- - Smart Home Wiring
- - Surge Protection
- - Ceiling Fan Installation
- - Outlet Installation
- - Aluminum Wiring Replacement
- - Knob & Tube Replacement
- - LED Lighting Retrofit
- - Smoke Detector Installation
- - Dedicated Circuits
- - Basement Wiring
Commercial Electrical Services
Newman Electric also serves commercial clients, so the site has a full commercial electrician section with a page for each service.
Emergency & Specialty Services
Standalone pages for the high-value specialty services that deserve their own search visibility.
29 Service Area Pages
A dedicated electrician SEO landing page for every city and community Newman Electric serves across Clark County and Cowlitz County, each with unique, locally relevant content. The major service areas also have sub-pages for each core service.
- - Vancouver, WA
- - Battle Ground, WA
- - Camas, WA
- - Ridgefield, WA
- - Washougal, WA
- - Longview, WA
- - Kelso, WA
- - Woodland, WA
- - Kalama, WA
- - Hazel Dell, WA
- - Salmon Creek, WA
- - Orchards, WA
- - Felida, WA
- - Five Corners, WA
- - Hockinson, WA
- - Brush Prairie, WA
- - La Center, WA
- - Minnehaha, WA
- - Lake Shore, WA
- - Mount Vista, WA
- - Yacolt, WA
- - Amboy, WA
- - Castle Rock, WA
- - Toutle, WA
- - Rose Valley, WA
- - Ostrander, WA
- - Lexington, WA
- - Clark County
- - Cowlitz County
Google PPC for Immediate Leads
Organic rankings take time to build, so a targeted Google Ads campaign generated calls from day one. Campaigns focused on high-intent keywords like "electrician near me," "emergency electrician," and "EV charger installer" across his service area.
Call-only ads during business hours connect searchers directly to his phone; standard search ads with call extensions cover the rest of the day. Geographic targeting stays tight to avoid wasting budget on areas he can't serve, and weekly search-term reviews cut irrelevant clicks. As organic calls grew, the ad budget came down.
Google Business Profile & Local SEO
The local SEO strategy centered on getting Newman Electric into the Google Map Pack for electrician searches. We set up and fully optimized the Google Business Profile with every service category, precise service areas, detailed descriptions, professional photos, and a Q&A section.
As jobs got completed, a review generation process asked satisfied customers for Google reviews. That review velocity was critical for a new business competing against contractors with years of reviews banked. Newman Electric now has 99+ five-star reviews.
Blog Content
A blog targeting the questions homeowners search before they call an electrician. It builds topical authority and catches people early in the decision.
- - Signs You Need a Panel Upgrade
- - EV Charger Cost in Vancouver WA
- - Generator Sizing Guide
- - Smart Home Wiring Guide
- - When to Call an Emergency Electrician
- - Knob & Tube Wiring Dangers
- - Aluminum Wiring Signs & Risks
- - Electrical Permits in Clark County
- - How Much Does an Electrician Cost?
- - GFCI vs AFCI Outlets
- - LED Lighting Energy Savings
- - Is Whole House Surge Protection Worth It?
- - Choosing an EV Charger for Home
- - Commercial LED Retrofit ROI
- - Electrical Safety Tips for Holidays
523 tracked phone calls from Google in twelve months, while the ad budget came down.
Rankings are a means to an end. For an electrical contractor the end is the phone ringing, and every one of these calls arrived on a tracking number reserved for organic search — no ad spend behind any of them. Every figure names its source; keyword data is current to 21 September 2026.
More calls on less ad spend.
Call tracking and Google Analytics compare the last twelve months with the twelve before. The last row is the one to read twice.
| Measure | Sep '24–Aug '25 | Sep '25–Aug '26 | Change | Source |
|---|---|---|---|---|
| Tracked phone calls from organic search | 246 | 523 | +113% | Call tracking |
| Tracked organic calls, August alone | 24 | 143 | 6× | Call tracking |
| Tracked organic calls since June 2024 | — | 1,557 | — | Call tracking |
| Organic visits to the site | 1,565 | 2,296 | +47% | Google Analytics |
| Keywords ranking in Google | 0 | 238 | — | DataForSEO |
| Keywords on page one | 0 | 13 | — | DataForSEO |
| Paid calls, per month | ~35 | ~10 | spend cut | Call tracking |
Organic calls more than doubled while Newman was reducing what it spent on Google Ads. The work replaced paid volume with volume they do not pay for per click.
Call tracking and Google Analytics compare September 2024–August 2025 with September 2025–August 2026. Keyword counts from DataForSEO, 21 September 2026. Keyword baseline is January 2023, before the engagement began.
AI Overview citations
173
Searches where Google's AI cites Newman as a source
Local Map Pack
130
Searches where Newman shows in the local 3-pack
Referring domains
101
181 backlinks pointing at the site
Keywords ranking in Google
Search queries Newman appears for, by month · DataForSEO
Estimated monthly search traffic
Visitors from organic Google searches, by month · DataForSEO estimate
Don't take our word for it. Open the searches yourself.
Every screenshot below is from Google, dated, and linked so you can run the same search today.
Cited by Google's AI and sitting in the Map Pack.
Search "tenant improvement electrician vancouver wa". Newman Electric is named first in the AI Overview's list of top tenant improvement electricians, appears in the Local Map Pack with 4.9★ across 99 reviews, and ranks as the #2 organic result. Three placements on the same page for a high-intent commercial keyword.
Google Search, April 2026. Open it yourself: "tenant improvement electrician vancouver wa"
Top of the page paid and top of the AI Overview.
For EV charger installation in Vancouver, Newman runs a sponsored result at the very top of the page with sitelinks for a free quote, installation, and 240V outlets. Below the ads, Google's AI Overview names Newman Electric as a top-rated installer for Tesla chargers. Homeowners meet them whether they click ads or skip them.
Google Search, April 2026. Open it yourself: "ev charger installation vancouver wa"
The same climb, as Semrush drew it in April.
Semrush's own dashboard, captured in April 2026: keywords up 37% and traffic value up 61% over the quarter, with the bar chart showing the steady climb from nothing. Behind it is a long tail of expensive commercial keywords like "electricians vancouver wa" ($21 per click), "residential electrician vancouver wa" ($22) and "electrician camas wa" ($16) that Newman ranks for without paying for the click.
Semrush analytics dashboard, captured 29 April 2026. Current figures on this page come from call tracking, Google Analytics and DataForSEO, 21 September 2026.
99 on mobile, 100 on desktop, in Google's own speed test.
Site speed is a ranking factor. Most contractor sites built on WordPress page builders score in the 30s and 40s on mobile. Newman's, hand-coded on Astro and served from Cloudflare's edge, scores 99 on mobile and 100 on desktop in PageSpeed Insights, with zero blocking time and zero layout shift.
Performance
Accessibility
Best Practices
SEO
Reports captured 29 April 2026 from pagespeed.web.dev. Run the test yourself any time.
How the site is built
Built with Astro
A static-first framework that ships zero JavaScript by default. Pages arrive already built, so there is nothing for a phone to assemble before somebody can read them.
Hosted on Cloudflare
Served from the edge location nearest the visitor, so the site is as quick two states away as it is down the road. No server to manage, and nothing to fall over at 2am.
Core Web Vitals
Optimised images, minimal CSS and no render-blocking scripts. Run the site through Google's own PageSpeed Insights and see for yourself.
Google Search Console
Every traffic number on this page comes from the client's own Search Console account — Google's report of how often it showed the site and how often somebody clicked.
In January 2023 Newman Electric ranked for nothing and was indistinguishable from any other new electrician on the internet.
Today they rank for 238 keywords, sit in the Map Pack with a 4.9★ rating across 99 reviews, are cited in Google's AI Overview on 173 searches, and the phone rang 523 times from organic search in the last twelve months. Every new page, review and ranking compounds from here.
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