Electrical contractor Vancouver, WA Since 2024
How We Got Newman Electric 1,075 Calls and Website Leads in 13 Months
Ryan Newman launched in 2020 as a licensed master electrician with no website, no Google listing and no reviews, in a county where the established shops had hundreds. We built the site, the Google Business Profile and the ads. Twelve months of call tracking show 523 organic phone calls, against 246 the year before, on a smaller ad budget.
Calls and form requests a month
38 111
October 2025 vs October 2026Persilio
Tracked calls from Google
246 523
twelve months, year over yearCall tracking
Organic visits
1,565 2,296
same twelve monthsGoogle Analytics
Keywords ranking in Google
0 238
up from zero in January 2023DataForSEO
"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"
Ryan Newman
Owner, Newman Electric
A Master Electrician With a License, a Truck, and No Way to Be Found
Ryan Newman spent years working for other contractors before he started Newman Electric in 2020. He is a licensed, bonded master electrician. What he did not have was any online presence: no website, no Google Business Profile, no reviews, and no way for someone searching for an electrician in Vancouver, WA to find him.
The Clark County and Cowlitz County electrical market is crowded. The established shops had hundreds of reviews, years of search history and a name people already knew. Every week without calls was a week of savings going out the door.
He needed all of it at once: a professional website, local SEO, a Google Business Profile, and Google Ads to bring in calls right away while the organic rankings built up.
1,075 Calls and Form Requests Since Persilio Started Counting
Persilio is the dashboard we use to count every call and form request that reaches Newman Electric. It started counting in October 2025, and by November 5, 2026 it had logged 1,075. Each person counts once per month, and spam is left out.
The biggest group, 512, came straight to the site or dialed the number with no referring site. Phone calls that started in a Google search made up 292, and another 92 came from organic search visits. Search ads brought 87 and paid calls brought 79.
The service pages earn the traffic. The EV charger installation page pulled 2,651 visits and the electrical panel upgrade page pulled 2,070, both ahead of the home page at 1,649. Homeowners land on the exact job they need, which is what we built a page for every service to do.
- 38
- in October 2025, the first month counted
- 182
- in August 2026, the busiest month so far
- 111
- in October 2026
Calls and form requests each month
- Oct 2025 38
- Nov 2025 37
- Dec 2025 56
- Jan 2026 64
- Feb 2026 100
- Mar 2026 43
- Apr 2026 71
- May 2026 76
- Jun 2026 90
- Jul 2026 117
- Aug 2026 182
- Sep 2026 116
- Oct 2026 111
Persilio, October 2025 through October 2026. Each bar counts every call and form request that month; the 1,075 total counts each person once a month, so it runs a little lower.
Over a Hundred Pages: Every Service, Every Town, and a Blog That Answers What Homeowners Ask First
Every service Newman offers and every community he serves has its own page. The Google Ads campaign kept the phone ringing while the organic side caught up.
Custom Website Design
A fast, professional site built on Astro and Tailwind CSS and served from Cloudflare's edge. The home services website design is built for phones first, with click-to-call on every page and the number where a thumb can find it. A homeowner with a dead panel at 9 p.m. should be one tap from Ryan. There is no WordPress and no page-builder theme underneath, so it loads fast.
Residential Electrical Services
A dedicated page for every residential electrical service Newman Electric offers, each one written for the words homeowners type when they need that exact job done.
- - Electrical Panel Upgrade
- - Whole House Rewiring
- - EV Charger Installation
- - Generator Installation
- - Lighting Installation
- - Electrical Repair
- - Heat Pump Wiring
- - Hot Tub Wiring
- - Kitchen Electrical
- - Bathroom Electrical
- - Outdoor Lighting
- - Smart Home Wiring
- - Surge Protection
- - Ceiling Fan Installation
- - Outlet Installation
- - Aluminum Wiring Replacement
- - Knob & Tube Replacement
- - LED Lighting Retrofit
- - Smoke Detector Installation
- - Dedicated Circuits
- - Basement Wiring
Commercial Electrical Services
Newman Electric also serves commercial clients, so the site has a full commercial electrician section with a page for each service.
Emergency and Specialty Services
These jobs get their own pages because people search for them by name, often in a hurry.
29 Service Area Pages
A dedicated electrician SEO landing page for every city and community Newman Electric serves across Clark County and Cowlitz County, each with copy written for that town. The larger service areas also have a page for each core service.
- - Vancouver, WA
- - Battle Ground, WA
- - Camas, WA
- - Ridgefield, WA
- - Washougal, WA
- - Longview, WA
- - Kelso, WA
- - Woodland, WA
- - Kalama, WA
- - Hazel Dell, WA
- - Salmon Creek, WA
- - Orchards, WA
- - Felida, WA
- - Five Corners, WA
- - Hockinson, WA
- - Brush Prairie, WA
- - La Center, WA
- - Minnehaha, WA
- - Lake Shore, WA
- - Mount Vista, WA
- - Yacolt, WA
- - Amboy, WA
- - Castle Rock, WA
- - Toutle, WA
- - Rose Valley, WA
- - Ostrander, WA
- - Lexington, WA
- - Clark County
- - Cowlitz County
Google PPC for Immediate Leads
Organic rankings take months, and Ryan needed calls sooner than that. A Google Ads campaign brought them in from day one, aimed at searches like "electrician near me," "emergency electrician," and "EV charger installer" across his service area.
Call-only ads during business hours ring his phone directly, and standard search ads with call extensions cover the rest of the day. We keep the geography tight so he is not paying for clicks from towns he does not serve, and we review the search terms every week to cut the ones that go nowhere. As organic calls grew, the ad budget came down.
Google Business Profile and Local SEO
The local SEO work centered on getting Newman Electric into the Google Map Pack for electrician searches. We set up the Google Business Profile from scratch with every service category, exact service areas, full descriptions, real photos, and a Q&A section.
As jobs wrapped up, Ryan asked happy customers for a Google review. Steady reviews mattered for a new shop competing against contractors with years of them banked. Newman Electric now has 99+ five-star reviews.
Blog Content
The blog answers the questions homeowners search before they ever call an electrician, so Newman is already familiar by the time they pick up the phone.
- - Signs You Need a Panel Upgrade
- - EV Charger Cost in Vancouver WA
- - Generator Sizing Guide
- - Smart Home Wiring Guide
- - When to Call an Emergency Electrician
- - Knob & Tube Wiring Dangers
- - Aluminum Wiring Signs & Risks
- - Electrical Permits in Clark County
- - How Much Does an Electrician Cost?
- - GFCI vs AFCI Outlets
- - LED Lighting Energy Savings
- - Is Whole House Surge Protection Worth It?
- - Choosing an EV Charger for Home
- - Commercial LED Retrofit ROI
- - Electrical Safety Tips for Holidays
523 Tracked Phone Calls From Google in Twelve Months, While the Ad Budget Came Down
For an electrician the number that matters is how often the phone rings. Every one of these 523 calls came in on a tracking number reserved for organic search, with no ad spend behind it. Each figure names its source, and the keyword data is current to 21 September 2026.
More Calls on Less Ad Spend
Call tracking and Google Analytics, last twelve months against the twelve before. Read the last row twice.
Sep '24 to Aug '25 to Sep '25 to Aug '26
- Tracked phone calls from organic search
- 246 to 523 +113% Call tracking
- Tracked organic calls, August alone
- 24 to 143 6× Call tracking
- Tracked organic calls since June 2024
- 1,557 Call tracking
- Organic visits to the site
- 1,565 to 2,296 +47% Google Analytics
- Keywords ranking in Google
- 0 to 238 DataForSEO
- Keywords on page one
- 0 to 13 DataForSEO
- Paid calls, per month
- ~35 to ~10 spend cut Call tracking
| Measure | Sep '24 to Aug '25 | Sep '25 to Aug '26 | Change | Source |
|---|---|---|---|---|
| Tracked phone calls from organic search | 246 | 523 | +113% | Call tracking |
| Tracked organic calls, August alone | 24 | 143 | 6× | Call tracking |
| Tracked organic calls since June 2024 | 1,557 | Call tracking | ||
| Organic visits to the site | 1,565 | 2,296 | +47% | Google Analytics |
| Keywords ranking in Google | 0 | 238 | DataForSEO | |
| Keywords on page one | 0 | 13 | DataForSEO | |
| Paid calls, per month | ~35 | ~10 | spend cut | Call tracking |
Organic calls more than doubled while Newman cut what it spent on Google Ads. Calls that used to cost a click now arrive for free.
Call tracking and Google Analytics compare September 2024 to August 2025 with September 2025 to August 2026. Keyword counts from DataForSEO, 21 September 2026. Keyword baseline is January 2023, before the engagement began.
AI Overview Citations
173
Searches where Google's AI cites Newman as a source
Local Map Pack
130
Searches where Newman shows in the local 3-pack
Referring Domains
101
181 backlinks pointing at the site
Keywords Ranking in Google
Search queries Newman appears for, by month · DataForSEO
Estimated Monthly Search Traffic
Visitors from organic Google searches, by month · DataForSEO estimate
Don't Take Our Word for It: Open the Searches Yourself
Each screenshot is from Google, dated, and linked so you can run the same search today.
Cited by Google's AI and Sitting in the Map Pack
Search "tenant improvement electrician vancouver wa". Newman Electric is named first in the AI Overview's list of top tenant improvement electricians, appears in the Local Map Pack with 4.9★ across 99 reviews, and ranks as the #2 organic result. That is three placements on one page for a search commercial customers run when they are ready to hire.
Google Search, April 2026. Open it yourself: "tenant improvement electrician vancouver wa"
Top of the Page Paid and Top of the AI Overview
For EV charger installation in Vancouver, Newman runs a sponsored result at the very top of the page with sitelinks for a free quote, installation, and 240V outlets. Below the ads, Google's AI Overview names Newman Electric as a top-rated installer for Tesla chargers. A homeowner sees Newman whether they click the ads or skip them.
Google Search, April 2026. Open it yourself: "ev charger installation vancouver wa"
The Same Climb, as Semrush Drew It in April
Semrush's own dashboard, captured in April 2026: keywords up 37% and traffic value up 61% over the quarter, with the bar chart showing the steady climb from nothing. Behind it is a long tail of expensive commercial keywords like "electricians vancouver wa" ($21 per click), "residential electrician vancouver wa" ($22) and "electrician camas wa" ($16) that Newman ranks for without paying for the click.
Semrush analytics dashboard, captured 29 April 2026. Current figures on this page come from call tracking, Google Analytics and DataForSEO, 21 September 2026.
99 on Mobile, 100 on Desktop in Google's Own Speed Test
Site speed is a ranking factor, and most contractor sites built on WordPress page builders score in the 30s and 40s on mobile. Newman's site is hand-coded on Astro and served from Cloudflare's edge. PageSpeed Insights gives it 99 on mobile and 100 on desktop, with zero blocking time and zero layout shift.
Performance
Accessibility
Best Practices
SEO
Reports captured 29 April 2026 from pagespeed.web.dev. Run the test yourself any time.
How the Site Is Built
Built with Astro
A static-first framework that ships zero JavaScript by default. Pages arrive already built, so there is nothing for a phone to assemble before somebody can read them.
Hosted on Cloudflare
Served from the edge location nearest the visitor, so the site is as quick two states away as it is down the road. No server to manage, and nothing to fall over at 2am.
Core Web Vitals
Optimised images, minimal CSS and no render-blocking scripts. Run the site through Google's own PageSpeed Insights and see for yourself.
Google Search Console
Every traffic number on this page comes from the client's own Search Console account, Google's report of how often it showed the site and how often somebody clicked.
In January 2023 Newman Electric ranked for nothing. To Google, he looked like every other new electrician.
Today they rank for 238 keywords, sit in the Map Pack with a 4.9★ rating across 99 reviews, are cited in Google's AI Overview on 173 searches, the phone rang 523 times from organic search in the last twelve months, and Persilio has counted 1,075 calls and form requests since October 2025. Each new page and review adds to that.
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