The Agency Built on 27 Years of SEO
Savo Group is a family-owned digital marketing agency in Seattle and Washougal, WA, founded in 2009 as T3 SEO. We build websites, run search campaigns, and develop our own software, with the same strategy we ran inside Thomson Reuters and Silicon Valley, now working for clients in every US timezone.
of SEO, since 1999
organic visits YOY at FindLaw
growth in 9 months at Credit Sesame
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1999
Michael starts in SEO at CorVel
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2009
Founds T3 SEO
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2026
Michael and Taylor build Savo Group
Michael started in SEO in 1999 and founded T3 SEO in 2009. His son Taylor joined in 2015. In 2026 Michael made him a partner, and they relaunched T3 SEO as Savo Group.
Trusted by Businesses Nationwide
The In-House Years Were the Training Ground
Before Savo Group was an agency, Michael ran SEO inside some of the biggest search operations on the web. Those campaigns are documented as case studies you can read:
Salem Web Network
traffic growth across six major websites, tens of millions of monthly visits in one of the most competitive content spaces online.
Silicon Valley fintechCredit Sesame
organic growth in nine months, reaching the top 5 for “free credit score” against Experian, Equifax, and TransUnion.
Thomson ReutersFindLaw
organic visits year over year at the largest legal directory on the web, where the modern law-firm SEO playbook was forged.
That enterprise caliber of work is what every Savo Group client gets today, from national brands to the plumber three towns over.
We Make Businesses Visible Wherever Their Customers Look
That used to mean Google alone. Now it means the Map Pack, AI assistants, and the website that has to close the deal once someone arrives. Three disciplines, one team:
SEO & AI SEO
Rankings on Google, the Map Pack, and inside AI answers, built industry by industry across 32 verticals.
Web Design
Hand-coded websites that load in under a second and score perfect on Core Web Vitals, built to rank and to convert.
PPC & Paid Ads
Google Ads and Local Service Ads with every call tracked to its keyword, so spend follows what books jobs.
Leadership
Enterprise SEO experience from Thomson Reuters, Credit Sesame, and Salem Web Network. Our in-house team works with a trusted network of copywriters, designers, photographers, and ad specialists, so production scales without the work being handed to junior staff.
Michael Rupe
Michael has 27 years of SEO experience. He started in 1999, founded T3 SEO in 2009, and has led search for companies including Salem Web Network (106% traffic growth across six major websites), Credit Sesame (500% organic growth in 9 months) and FindLaw by Thomson Reuters (+8M organic visits year over year).
T3 SEO brought that caliber of work to businesses that don't have a Fortune 500 marketing budget. When Michael made Taylor a partner in 2026, they relaunched it as Savo Group around Taylor's engineering: hand-coded websites, our own lead tracking software, and technical SEO done in the code itself. Michael handles strategy, client relationships, and campaign direction across the whole client roster.
- 1999SEO career begins
- 2009Founded T3 SEO
- 2010106% traffic growth at Salem Web Network
- 2011500% growth in 9 months at Credit Sesame
- 2012+8M organic visits YOY at FindLaw
- 2026T3 SEO becomes Savo Group
Taylor Rupe
Taylor has been doing SEO for 11 years, since age 16. He started at T3 SEO in 2015 as a content writer working under Michael (his dad), grew into content management, then ran WordPress sites at scale before moving into the technical and development side. The combined background is why he can write a piece of pillar content one day and rebuild the site architecture under it the next.
Today Taylor is a senior SEO strategist on every account alongside Michael, and he also leads development on every site we ship. He handles design, frontend and backend code, hosting infrastructure, performance optimization, and the technical SEO implementation that ties it all together. He also built Persilio, the software every client uses to see which calls and forms came from which search.
The psychology degree shapes how he thinks about user behavior and conversion. The computer science degree is the engineering foundation under everything we build. The 11 years of SEO is how he knows the difference between a fast site and a fast site that ranks.
How We Work With Owners Who’ve Been Burned Before
Almost every owner we talk to has been burned by an SEO company or marketing agency. A lot of how we work comes from hearing those stories.
Direct Access to the People Doing the Work
You talk directly to Michael and Taylor. They’re the ones planning and building your marketing, so nothing gets lost in a relay.
Enterprise Experience at a Fair Price
The same strategic approach we used at Thomson Reuters and Credit Sesame, without the six-figure retainers.
Plain Terms, Stated Before You Sign
SEO and Google Ads start with a 6 to 12 month term. After that you’re month-to-month and can cancel with 30 days’ notice.
Updates Without Extra Charges
New hours, a photo swap, a changed bio: send a message and it’s done. Our web design plans don’t charge per edit.
Every Lead Counted in Persilio
Every call and form lands in Persilio with its source. You can check the numbers yourself.
Honest About Scope
If something’s outside what we do well, we’ll say so and point you to someone better.
Want the details? Our terms, real client results, and a checklist for judging any SEO company are all on one page.
Why Savo Group“Michael and Taylor provide an outstanding service at a very reasonable price. They completely rebuilt and redesigned my website in a matter of days, significantly increased my online traffic, and optimized my site for visibility on AI-powered search engines. The results were almost immediate.”
“I moved my small business to Savo Group earlier this year and it's been one of the best business decisions I've made. They built a fully custom website that looks better than I imagined and my search rankings went from buried to the top of the page. That has turned into new leads, not just traffic. Worth every dollar.”
“Savo built our website and is handling our SEO, and it has made a real difference for our business. The team is easy to work with, extremely responsive, and clearly knows what they're doing. Would recommend them to anyone looking to grow their business online.”
“Michael and Taylor know what they are doing! Like many I had no idea what SEO was or that my website was obsolete. These guys answered all my questions, built us a great website and the results speak for themselves.”
“We've been using them for years now and they've always done a great job for us!”
“Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful.”
“For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results.”
“I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!”
“Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs.”
“We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach delivers a strong return on investment.”
“Michael is an expert at technical SEO who can align both product and business goals with organic traffic increases. He not only brings traffic but relevant converting traffic to the sites he works on.”
“I learned so much while working with Michael at FindLaw. He's a terrific person to work with, extremely knowledgeable, and dedicated to the profession. I'd highly recommend him to anyone who needs SEO help.”
A National Agency, Built Remote
Our clients run businesses from the East Coast to the Pacific, and the work travels at the speed of a video call. No office tours, no geography tax, just the team on your account, reachable.
Clients Coast to Coast
Law firms, clinics, contractors, ecommerce brands, and software companies across the country, in 32 industries and counting.
Direct to the Team, Any Timezone
You work with the people doing the work, on your schedule. Calls, email, or our client dashboard, whatever fits how you run your business.
One Team on Every Account
The same strategists and the same engineer ship every campaign, wherever the client is. Distance has never changed the quality of a ranking.
The Best Way to Know Us Is to See the Work
Every claim on this page has a client behind it. Browse the portfolio, read the case studies, or find your industry below.