About Us

27 Years of SEO. Zero Years of BS.

We're a digital marketing agency that builds websites, runs search campaigns, and develops custom software. Based in the Pacific Northwest. Working with clients nationwide.

Jan 1999

CorVel Corp

T3 SEO

Sep 2009

Savo Group

Feb 2026 - Present

Our Mission

Make businesses visible where their customers are actually looking. That used to mean just Google. Now it means AI search, voice assistants, and platforms like ChatGPT and Perplexity too.

We bring enterprise-level strategy to businesses that don't have enterprise budgets. Every client gets the same caliber of thinking we applied at Thomson Reuters and Credit Sesame.

Leadership

Enterprise SEO experience from Thomson Reuters, Credit Sesame, and Salem Web Network. We have a small in-house team plus a network of copywriters, designers, photographers, and ad specialists, so production scales without the work being handed to junior staff.

Michael Rupe, Founder and CEO of Savo Group
Founder & CEO

Michael Rupe

Michael has 27 years of SEO experience. Before starting the agency, he spent over a decade in-house at companies including Credit Sesame (500% organic growth in 9 months), FindLaw by Thomson Reuters (+8M organic visits year over year), and Salem Web Network (106% traffic growth across six major websites).

He founded the agency in 2013 to bring that caliber of work to businesses that don't have a Fortune 500 marketing budget. Taylor came on as co-founder a few years later, bringing his own SEO experience plus the development side, and the agency has run as a family operation ever since. Michael handles strategy, client relationships, and campaign direction across the whole client roster.

'99
SEO career begins
'10
106% traffic growth at Salem Web Network
'11
500% growth in 9 months at Credit Sesame
'12
+8M organic visits YOY at FindLaw
'13
Founded agency
'26
Rebranded to Savo Group
Co-Founder, Senior SEO Strategist & Lead Developer

Taylor Rupe

B.A. Psychology ยท UW Seattle B.S. Computer Science ยท Oregon State

Taylor has been doing SEO for 11 years, since age 16. He started as a content writer working under Michael (his dad), grew into content management, then ran WordPress sites at scale before moving into the technical and development side. The combined background is why he can write a piece of pillar content one day and rebuild the site architecture under it the next.

Today Taylor is a senior SEO strategist on every account alongside Michael, and he also leads development on every site we ship. He handles design, frontend and backend code, hosting infrastructure, performance optimization, and the technical SEO implementation that ties it all together.

The psychology degree shapes how he thinks about user behavior and conversion. The computer science degree is the engineering foundation under everything we build. The 11 years of SEO is how he knows the difference between a fast site and a fast site that ranks.

Taylor Rupe, Co-Founder and Co-Founder & Lead Developer at Savo Group

How We Work

01

Direct access to the team

No junior account managers relaying your questions. You talk directly to the people doing the work.

02

Enterprise thinking, fair pricing

Same strategic approach we used at Thomson Reuters and Credit Sesame. Without the six-figure retainers.

03

We've been in your shoes

We've built and run our own revenue-generating businesses. Your budget gets treated like our own.

04

Honest about scope

If something falls outside our expertise, we'll tell you. We'd rather point you to the right person than deliver mediocre work.

Based in Washington. Working Nationwide.

Headquartered in Washougal, WA. We meet local clients in person and work remotely with businesses across the country.

Pacific Northwest

Vancouver, WA and Portland, OR metro area including Camas, Washougal, Battle Ground, Ridgefield, and all of Clark County. In-person meetings available.

Nationwide

Most clients work with us remotely. Same team, same communication, same results regardless of location.

Ready to Grow Your Business?

Hand-coded websites, real SEO, and a team that picks up the phone. Family-owned, serving businesses nationwide.

Custom Websites That Convert

Hand-coded from scratch. No WordPress, no templates. Every site comes with the SAVO Dashboard for real-time analytics and lead tracking.

Custom websites

Every project is scoped to your needs. We'll assess what you need and give you a straight quote.

Bundle with SEO & Save 25%

Add SEO and the website build cost drops 25%.

Book a Call

Prefer to just talk? (360) 838-6304 ยท Book a call ยท Mon-Fri, 9am-6pm PST

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