The Agency Built on 27 Years of SEO
Savo Group is a family-owned digital marketing agency working with businesses nationwide. We build websites, run search campaigns, and develop our own software, with the same strategy we ran inside Thomson Reuters and Silicon Valley, now working for clients in every US timezone.
of SEO, since 1999
organic visits YOY at FindLaw
growth in 9 months at Credit Sesame
1999
Michael starts in SEO at CorVel
2009
Founds T3 SEO
2026
Co-founds Savo Group with Taylor
One career, three chapters: Michael started in SEO in 1999, built and ran his own agency for over a decade, then co-founded Savo Group with his son Taylor.
Trusted by businesses nationwide
The In-House Years Were the Training Ground
Before Savo Group was an agency, Michael ran SEO inside some of the biggest search operations on the web. Those campaigns are documented as case studies you can read:
Salem Web Network
traffic growth across six major websites, tens of millions of monthly visits in one of the most competitive content spaces online.
Silicon Valley fintechCredit Sesame
organic growth in nine months, reaching the top 5 for “free credit score” against Experian, Equifax, and TransUnion.
Thomson ReutersFindLaw
organic visits year over year at the largest legal directory on the web, where the modern law-firm SEO playbook was forged.
That enterprise caliber of work is what every Savo Group client gets today, from national brands to the plumber three towns over.
We Make Businesses Visible Wherever Their Customers Look
That used to mean Google alone. Now it means the Map Pack, AI assistants, and the website that has to close the deal once someone arrives. Four disciplines, one team:
SEO & AI SEO
Rankings on Google, the Map Pack, and inside AI answers, built industry by industry across 32 verticals.
Web Design
Hand-coded websites that load in under a second and score perfect on Core Web Vitals, built to rank and to convert.
PPC & Paid Ads
Google Ads and Local Service Ads with every call tracked to its keyword, so spend follows what books jobs.
Custom Software
Web apps, dashboards, and platforms, including Persilio, the lead tracker every SEO client gets free.
Leadership
Enterprise SEO experience from Thomson Reuters, Credit Sesame, and Salem Web Network. We have a small in-house team plus a network of copywriters, designers, photographers, and ad specialists, so production scales without the work being handed to junior staff.
Michael Rupe
Michael has 27 years of SEO experience. Before starting the agency, he spent over a decade in-house at companies including Credit Sesame (500% organic growth in 9 months), FindLaw by Thomson Reuters (+8M organic visits year over year), and Salem Web Network (106% traffic growth across six major websites).
He founded the agency in 2013 to bring that caliber of work to businesses that don't have a Fortune 500 marketing budget. Taylor came on as co-founder a few years later, bringing his own SEO experience plus the development side, and the agency has run as a family operation ever since. Michael handles strategy, client relationships, and campaign direction across the whole client roster.
Taylor Rupe
Taylor has been doing SEO for 11 years, since age 16. He started as a content writer working under Michael (his dad), grew into content management, then ran WordPress sites at scale before moving into the technical and development side. The combined background is why he can write a piece of pillar content one day and rebuild the site architecture under it the next.
Today Taylor is a senior SEO strategist on every account alongside Michael, and he also leads development on every site we ship. He handles design, frontend and backend code, hosting infrastructure, performance optimization, and the technical SEO implementation that ties it all together.
The psychology degree shapes how he thinks about user behavior and conversion. The computer science degree is the engineering foundation under everything we build. The 11 years of SEO is how he knows the difference between a fast site and a fast site that ranks.
How We Work
Direct access to the team
No junior account managers relaying your questions. You talk directly to the people doing the work.
Enterprise thinking, fair pricing
Same strategic approach we used at Thomson Reuters and Credit Sesame. Without the six-figure retainers.
We've been in your shoes
We've built and run our own revenue-generating businesses. Your budget gets treated like our own.
Honest about scope
If something falls outside our expertise, we'll tell you. We'd rather point you to the right person than deliver mediocre work.
“Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful.”
“For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results.”
“I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!”
“Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs.”
“We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach delivers a strong return on investment.”
“Michael is an expert at technical SEO who can align both product and business goals with organic traffic increases. He not only brings traffic but relevant converting traffic to the sites he works on.”
“I learned so much while working with Michael at FindLaw. He's a terrific person to work with, extremely knowledgeable, and dedicated to the profession. I'd highly recommend him to anyone who needs SEO help.”
A National Agency, Built Remote
Our clients run businesses from the East Coast to the Pacific, and the work travels at the speed of a video call. No office tours, no geography tax, just the team on your account, reachable.
Clients coast to coast
Law firms, clinics, contractors, ecommerce brands, and software companies across the country, in 32 industries and counting.
Direct to the team, any timezone
You work with the people doing the work, on your schedule. Calls, email, or our client dashboard, whatever fits how you run your business.
One team on every account
The same strategists and the same engineer ship every campaign, wherever the client is. Distance has never changed the quality of a ranking.
The Best Way to Know Us Is to See the Work
Every claim on this page has a client behind it. Browse the portfolio, read the case studies, or find your industry below.