From Digital Business Card to Map Pack Mainstay
We started with Metro Landscape Supplies in April 2018 and have run their website + local SEO for 8+ years. Today they sit in the Google Map Pack for "landscape supplies" and "bark dust delivery" in the Vancouver / Portland metro, straight up against the long-established competitors in their market.
The Challenge
Metro Landscape Supply had a large inventory of high-quality products (bark, rock, soil, sand, compost, and more), but their existing online presence was little more than a digital business card. It listed the business name and phone number, but that was about it. There was no way for customers to browse products, compare options, or understand what delivery services were available.
Both professional landscapers and DIY homeowners were searching online for specific products like "bark chips delivery near me" or "topsoil bulk pricing." Metro had exactly what these people wanted, but they were invisible in search results. Competitors with better websites were capturing that demand instead, even though Metro's product quality and pricing were superior.
The business was doing fine on word-of-mouth and repeat customers, but they were leaving a huge amount of new business on the table by not showing up when people were actively searching for their products.
Our Solution
We implemented a two-part strategy: a complete website redesign to turn the site into a real sales tool, paired with an ongoing local SEO campaign to get them ranking for the product searches that matter.
Digital Product Showcase Website
We developed a new, modern WordPress website architected as a digital product catalog. We created a clear, intuitive structure with dedicated pages for every product category: bark, rock, soil, sand, compost, and more. Each product page includes descriptions, pricing guidance, photos, and information about delivery options and service areas.
The site was designed with two audiences in mind. Professional landscapers need to quickly check availability and place bulk orders, so we made the quote request process fast and straightforward. Homeowners doing weekend projects need more guidance on which products to choose and how much they need, so we included helpful content like coverage calculators and product comparison information. Making the site genuinely useful for both groups is what turns visitors into customers.
Product-Focused Local SEO
We executed a long-term, monthly SEO strategy to establish Metro's authority for product-specific keywords. This wasn't generic local SEO where you optimize for "landscaping supplies." We targeted hundreds of specific, high-intent search variations: "bark chips delivery in [City]," "river rock near me," "bulk topsoil [County]," and similar product-plus-location combinations.
Their Google Business Profile got a complete overhaul with accurate product categories, service area definitions, regular posts, and a review generation strategy. We also built out location-specific landing pages for each city in their delivery area, so they'd show up whether someone was searching from Portland, Beaverton, Tigard, or any of the surrounding communities. Each page has unique, relevant content about serving that specific area, not just the same template with a different city name swapped in.
In the Map Pack for the searches that actually drive bulk orders.
Over 8+ years, Metro Landscape Supplies' organic footprint grew from 112 keywords on a digital business card to a peak of 741 keywords and 2,532 monthly visitors at the height of summer landscaping season. They've ridden through Google algorithm updates and currently rank for 498 keywords, and still appear in the Local Map Pack for the highest-intent product and delivery searches in their market.
Engagement
8+ yrsApril 2018 → present
Peak Keywords
741Aug '22
Peak Monthly Visitors
2,532Jul '22
Cumulative Traffic Value
$104K+Sum of monthly Google Ads equivalents
In the Map Pack for "landscape supplies."
Search "landscape supplies" in the Vancouver, WA / Portland metro. Metro Landscape Supplies sits in the Local 3-Pack with 4.6★ across 90 reviews, and a featured customer quote: "Great gravel, fair pricing, friendly service, loaded professionally." They also appear as a featured organic result on the same SERP with their bark dust and bark chips landing page.
Open the search yourself: "landscape supplies vancouver wa"
Map Pack and organic for "bark dust delivery."
For "bark dust delivery vancouver wa" (exactly the search a homeowner or contractor types when they're ready to order), Metro is in the Local Map Pack ("Their website mentions bark dust"), and ranks below the Map Pack with their dedicated "Bark Dust, Chip & Nugget Delivery Vancouver WA" landing page. Two placements on a single SERP for a high-intent product-plus-delivery query.
Open the search yourself: "bark dust delivery vancouver wa"
Organic Keywords Ranking
Search queries Metro appeared for in Google · 8-year engagement
Estimated Monthly Search Traffic
Visitors arriving from organic Google searches · seasonal peaks every spring/summer
Eight years on, Metro Landscape Supplies isn't just a landscape supplier in their market. They're the one that shows up first when someone in Vancouver, WA needs bark dust delivered, gravel for a driveway, or a yard's worth of compost.
That kind of sustained Map Pack visibility doesn't happen from a one-time campaign. It comes from a properly built website, a fully-managed Google Business Profile, location-specific content for every city in their delivery area, and the discipline to keep showing up month after month. Going on year nine.
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