Bring us the site that stalled, the migration nobody wants to risk, or the roadmap your team cannot agree on. We find the constraint, set the order of work, and stay close enough to help your team ship it correctly.
Trusted by businesses nationwide
A bigger content calendar cannot fix pages Google cannot render. A faster site does not help when every page targets the wrong intent. We start with diagnosis, because the next useful dollar depends on knowing what is actually holding the site back.
We inspect crawl paths, indexation, rendering, templates, content, links, and conversion data. The evidence tells us where to look deeper.
Every recommendation gets a reason, an owner, and a sensible priority. Your team knows what to ship now, what can wait, and why.
We review tickets, briefs, designs, and releases so the strategy survives the handoff from a deck to a working website.
Your company may already have good writers, an experienced engineering team, or an SEO manager who needs a second set of eyes. We fit the missing role instead of replacing the people who know the business.
Rendering, crawlability, indexation, canonical rules, structured data, Core Web Vitals, and template-level issues that need engineering input.
Keyword clusters, buyer intent, page roles, editorial priorities, internal links, and briefs tied to the products or services you sell.
Redirect maps, URL decisions, staging reviews, launch checks, and post-launch monitoring for redesigns, replatforms, and domain changes.
Planning sessions, ticket review, training, executive reporting, and an experienced opinion when teams face competing priorities.
Location architecture, Google Business Profiles, reviews, citations, service-area coverage, and lead tracking across markets.
Clear entity signals, answer-ready content, primary evidence, and tracking for referrals and citations from AI search experiences.
The engagement should match the decision in front of you. We will tell you when a contained project is enough and when continued review will save the team from expensive regressions.
These engagements show how experienced SEO guidance moved from diagnosis into decisions that marketers and engineers could act on.
From March 2018 through January 2021, we worked as an embedded consultant with iovation's marketing team on technical foundations, buyer-intent content, and reporting. Near the end of the engagement, Semrush estimated an all-time organic peak.
Read the iovation case study →
A technical audit found that JavaScript rendering kept a large medical content library out of Google's index. We worked with LifeMD's engineering team to plan the server-side rendering fix and confirm that crawlers could receive the content.
Read the LifeMD case study →
We’re family-owned, with 27 years of SEO experience behind us. Michael Rupe, Founder & CEO, leads search strategy. Taylor Rupe, Co-Founder & CTO, steps in when the answer reaches code, analytics, data, or a complex build.
That means the people in your working session are the same people reviewing the evidence and writing the recommendations. You own every audit, brief, ticket, dashboard, and piece of code we produce.
An SEO consultant diagnoses what is limiting organic growth, turns that diagnosis into a prioritized plan, and helps the people responsible for the site carry it through. The work can cover technical SEO, site architecture, content strategy, migrations, measurement, or all of them. A good consultant leaves your team with clear decisions and a path to execution, not a long list of tool warnings.
Consulting is built around your existing team. We provide experienced direction, technical diagnosis, priorities, and implementation support while your marketers, writers, and engineers do some or all of the shipping. A managed SEO service puts more of that execution on us. We can also combine the two when your team wants to keep some work in-house.
Yes. That is often the point of the engagement. We translate search problems into tickets developers can act on, content briefs writers can use, and reporting business leaders can understand. We can join planning meetings, review work before release, and validate changes after they ship.
Yes. A focused engagement may cover a technical audit, a website migration, a content roadmap, or a second opinion on an existing plan. Ongoing consulting makes more sense when the site is large, releases often, or the team wants an experienced SEO strategist involved in monthly decisions.
SEO consulting works best for companies that have people available to execute and need experienced direction. We have worked with SaaS, telehealth, financial services, legal publishing, media networks, and local service businesses. If you need us to do the execution too, we will scope a managed campaign instead.
It depends on the site, the question you need answered, and how involved we need to be in implementation. A one-time diagnostic is a different engagement from advising an enterprise team every month. We review the site and your internal capacity first, then quote the work plainly. Tell us what your team needs.
Michael Rupe, Founder & CEO, leads SEO strategy. Michael has worked in search since 1999, including in-house leadership and consulting roles for FindLaw, Credit Sesame, LifeMD, iovation, and other national brands. Taylor Rupe, Co-Founder & CTO, joins when the work reaches code, analytics, site architecture, or technical implementation.
Tell us what changed, what stopped working, or what you are planning next. We will review the situation and explain where a consulting engagement would help.