A 10-Year Digital Showcase
We launched Stone Creek Building's website in March 2015 and ran their digital marketing for the next decade. Here's what 10 years of compounding website + SEO investment looks like for a luxury custom home builder.
The Challenge
Stone Creek Building constructs high-end custom homes: projects that run into the hundreds of thousands of dollars. Their craftsmanship is exceptional, but their online presence told a completely different story. The website was outdated, wasn't mobile-friendly, and didn't do justice to the caliber of work they produce.
They were losing competitive bids to builders with inferior work but better marketing. That's a frustrating position to be in. When someone's about to spend hundreds of thousands of dollars on a custom home, they're doing extensive research online before ever reaching out. If the website looks cheap, the assumption is that the work might be too.
Stone Creek needed a digital presence that matched the quality of their homes. They also weren't showing up in local search results when people searched for custom home builders in the area, which meant they were invisible to the exact clients they wanted to reach.
Our Solution
We built an elegant digital portfolio that matches the quality of Stone Creek's homes, then paired it with a search strategy to get it in front of the right people.
High-End Digital Portfolio
We designed and built a custom WordPress website that functions as a premium digital portfolio. The design is clean and refined, letting the photography and project details do the heavy lifting. Each completed home gets its own gallery page with high-resolution images and specifics about the build.
The layout was intentional. When a potential client who's about to spend several hundred thousand dollars on a custom home lands on this site, they should immediately feel that they're dealing with a serious, established builder. Every design choice (the typography, the whitespace, the image presentation) reinforces that impression. We also made sure the site loaded fast and looked great on mobile, since a lot of initial browsing happens on phones.
Local SEO and Google Business Profile
Our local SEO work targeted the specific "custom home builder" searches happening in Stone Creek's market. We optimized their Google Business Profile with detailed service descriptions, project photos, and accurate service area definitions.
On the website side, we created location-specific content and service pages that targeted the way people actually search for custom home builders. We built out pages around specific services like new construction, whole-home remodels, and luxury additions. The content was practical and detailed, covering the things prospective clients genuinely want to know before reaching out.
Strategic Google Ads
While the organic strategy built authority over time, we ran targeted Google Ads campaigns to capture high-intent searchers looking for luxury home builders in the area. The campaigns focused on qualified traffic, not just volume. When someone searches for "custom home builder" in this market, the average project runs in the hundreds of thousands of dollars, so even one or two solid leads per month from PPC more than justified the ad spend.
From an outdated website
to 687 ranking keywords.
Over 10 years, Stone Creek Building's organic footprint grew from a handful of branded queries to 687 ranking keywords across the luxury custom-home market. The chart below is the entire engagement, month by month, straight from Semrush.
Custom home building isn't a high-volume search market, but a single qualified inquiry can be worth hundreds of thousands of dollars in project revenue. Cumulative organic traffic value figures undersell the business impact for a builder in this category.
Engagement Length
10 yrsMar 2015 → Feb 2025
Peak Keywords
687Dec '24
Peak Monthly Visitors
693Oct '24
Cumulative Traffic Value
$75K+In a market where each lead = six figures
First year: 3 keywords → 84
In February 2015, before the new site launched, Stone Creek had 3 ranking keywords on a stale, underperforming website. By December 2015, just nine months after launch, that number was 84 keywords, and the site had begun showing up for the kind of searches a luxury home builder actually needs to win competitive bids.
Organic Keywords Ranking
Search queries Stone Creek appeared for in Google · entire 10-year engagement
Estimated Monthly Search Traffic
Visitors arriving from organic Google searches
Stone Creek's website became their primary credibility tool: the place every prospective client checked before booking the first conversation. Owners told us their consultations regularly opened with "we saw your portfolio online and knew you were the builder we wanted to talk to."
Over 10 years of partnership, we built a digital asset that took Stone Creek from invisible to 687 ranking keywords in one of the most competitive niche markets on the internet, and grew it month after month, year after year, all the way to the engagement's end.