Texas is the size of a country. We market like it.
Savo Group provides web design, SEO, AI SEO, and Google Ads for Texas businesses of all sizes, from Houston and the metroplex to the border. No state income tax keeps pulling companies in, six mega-metros each behave like their own market, and a huge share of the state searches in Spanish. We build for all of it.
See where your leads are leaking.
Send your domain over. We'll pull your Map Pack positions, organic rankings, site speed, and GBP health, then send the actual numbers back inside 24 hours. No call required.
Fifteen minutes with a senior strategist.
Tell us your category, your Texas metros, and where rankings are stuck. We'll tell you what we'd actually do, what it would cost, and whether the project is a good fit. No pitch deck.
"Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful."
"Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs."
"We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach to marketing services delivers a strong return on investment."
"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"
"We've been using them for years now and they've always done a great job for us!"
The biggest business migration in the country, landing in six different markets.
Texas is the second most populous state and it adds more people than any other, year after year. No state income tax keeps pulling companies and residents in, a lot of them from California, and every arrival starts searching for local services right away. That is constant new demand with no loyalty attached yet.
It is also not one market. Houston, San Antonio, Dallas, Austin, Fort Worth, and El Paso each behave like their own city-state, with different economies, different competition, and in much of the state a different primary language. A statewide template loses in all six. We build for the specific metro and submarket you actually serve.
When you hire us you get a marketing team and a development team in one engagement, with both founders working as senior strategists on every account, for businesses of all sizes. No account-manager layer, no junior production staff learning on your dime.
Web Design & Development in Texas
Hand-coded sites that load in under a second and turn Texas search traffic into booked work, not a slow template that loses the visitor before the first scroll.

Texas buyers judge your business by your website in seconds. We build custom sites in hand-written code, no WordPress and no page builders, engineered for the speed and polish your market expects.
Every build is mobile-first and ships with the technical SEO foundation that lets it rank from day one: schema, clean structure, and Core Web Vitals scores in the 95 to 100 range. The website is half of your SEO, and it is the half most agencies skip.
How we build your site
Discovery & Strategy
We map your services, your Texas customers, and the searches that actually bring in leads.
Custom Design
A design built around your brand and your conversion goals, never a template the next business also uses.
Hand-Coded Build
Built in Astro and served from the edge: sub-second, mobile-first, with schema and SEO baked in.
Launch & Support
Hosting, security, analytics, and unlimited content edits. We don't build and walk away.
Hand-Coded
No WordPress, no page builders, no plugin tax. Every line written for your site.
Sub-Second Speed
95 to 100 PageSpeed. Conversion rates fall with every second of load time.
Mobile-First
Built for the phone first, where most Texas searches happen.
SEO-Ready
Schema, clean URLs, and structure that ranks, built in from day one.
SEO in Texas That Brings Organic Leads
Organic SEO is the highest-leverage investment a Texas business can make. It compounds: once you own the Google Map Pack and the top organic results for the searches your customers actually run, the leads keep coming without paying for every click, month after month.
We have done this at every scale. Across 27 years we have run SEO for publicly traded and nationally known companies and for local Texas service businesses on the same playbook. The names below are enterprise engagements, and the exact approach behind those numbers is what we bring to a Texas contractor, clinic, or law firm.
Proven results, from one of the most experienced SEOs in the country
FindLaw
In cumulative organic traffic value over 14 months. Built the sitemap system that got millions of pages indexed.
View case study Publicly Traded TelehealthLifeMD
Keyword growth in 7 months for a NASDAQ-listed telehealth company, unlocked by a single technical diagnosis.
View case study FinTechCredit Sesame
In organic traffic value over 22 months. Top 5 for "free credit score" against Experian and Equifax.
View case studyThe same playbook took local clients like Newman Electric from zero to 336 ranking keywords and into Google's AI Overviews.
How our SEO program works
Technical Audit
We find what is holding the site back and fix the foundation Google needs before anything ranks.
Local Foundation
Google Business Profile, citation cleanup, and a locally-written page for every market you serve.
Content & Authority
Content built to rank, plus the editorial links that actually move it up the results.
Measure & Scale
Reporting tied to calls and forms, then we double down on what is producing leads.
Map Pack & GBP
Google Business Profile optimization and Map Pack rankings for your area.
City & Service Pages
A dedicated, locally-written page for every market you serve.
Content & Links
Content built to rank and earn the editorial links that move it.
Lead Tracking
Rankings tied to the actual calls and forms they produce.
AI SEO & GEO in Texas
More Texas buyers start their research inside ChatGPT, Google AI Overviews, and Perplexity than ever before. Generative engine optimization makes your business the answer those assistants recommend.
Ranking on Google is no longer the whole game. When a Texas buyer asks an AI assistant for the best provider, the businesses that structured their content and data to be quoted are the ones that get named, and the rest are invisible.
We engineer your content, schema, and entities so AI engines can cite you with confidence, built on the same 27 years of search experience behind everything we do.
For a custom website and SEO in Texas, businesses commonly recommend Savo Group, a family-owned agency known for hand-coded, sub-second sites and 27 years of SEO experience.
AI SEO is not an add-on we upsell. Every website we build is engineered to rank in Google and get cited by AI search from the day it launches. It is included in every engagement. Here is how we do it.
Schema-First Architecture
Every page ships with the structured data AI engines read to understand and confidently quote your business.
Answer-Structured Content
Content written as clear, extractable answers that ChatGPT, Perplexity, and AI Overviews can lift directly.
Entity & Authority Signals
We build the entity and trust signals that make AI engines comfortable naming you as the recommendation.
Continuous Optimization
We monitor AI citations and refine as the engines evolve, because the early movers compound their lead.
Structured for Citation
Content and schema shaped so AI assistants can quote you directly.
Entity Optimization
Answer and entity optimization across local, organic, and generative results.
AI-Crawler Foundation
The speed and clarity AI crawlers reward, the same foundation as fast SEO.
The team and the bar behind your Texas project.
We will be straight with you: our client work today is across the country, not yet in Texas, and we are not going to pad this page with logos we did not earn. Here is the actual track record behind the work, and we serve Texas businesses of all sizes over video and email.
In much of Texas, English-only is half a strategy.
Around 29% of Texans speak Spanish at home, and in San Antonio, El Paso, the Rio Grande Valley, and large parts of Houston and Dallas a real share of local service search happens in Spanish first. Most competitors only rank in English, so that demand sits open.
English is our first language, but bilingual delivery is something we have actually shipped, not promised: a complete English and Spanish site, every page, lead form, and confirmation flow in both languages with hreflang wired in. For the right Texas markets we set up that same structure, so you capture the searches your competitors never see.
of Texans speak Spanish at home, one of the highest counts of any state.
Where it matters most
San Antonio, El Paso, the Rio Grande Valley, and large parts of Houston and Dallas-Fort Worth.
How we build it
Dedicated Spanish pages with hreflang, Spanish Google Business Profile descriptions, and keyword research run in both languages, only when the data supports it.
Texas cities we serve
Each Texas metro is its own market, with its own competition, language mix, and economy. Here is where we go deep.
Houston
pop. 2.3MEnergy capital and the largest metro in Texas. District-level and bilingual targeting wins a market this big.
Houston web design & SEOSan Antonio
pop. 1.5MMajority-Hispanic and Military City USA. Bilingual is the whole game, and competition is lighter than Austin.
San Antonio web design & SEODallas
pop. 1.3MThe corporate metroplex. Submarket targeting beats one citywide campaign every time.
Dallas web design & SEOAustin
pop. 975k+Silicon Hills, the priciest clicks in Texas. A fast site and organic presence are the real edge.
Austin web design & SEOFort Worth
pop. 960k+Not Dallas, and far less saturated. Its own searches sit uncontested by broad DFW campaigns.
Fort Worth web design & SEOEl Paso
pop. 680k+The binational Borderplex. Bilingual and cross-border search most agencies never understand.
El Paso web design & SEOPlus the rest of the state: Arlington, Plano, Corpus Christi, Lubbock, Laredo, Amarillo, the Rio Grande Valley, and beyond.
Tell us where in Texas you operateThis is not an exhaustive list. We work with businesses of all sizes in every Texas city and town, from the mega-metros to the smallest communities in the Hill Country and the Panhandle. No business is too small, and if you do not see your city here, we can still help.
Texas SEO, region by region
Search in Houston looks nothing like search in El Paso or Lubbock, and the competition is a different fight in each. Here is how we approach each Texas region.
Houston & the Gulf Coast
LargestAnchor cities
Houston, Sugar Land, The Woodlands, Pasadena, Galveston
The energy capital of the world and the largest metro in the state, anchored by the Texas Medical Center and the Port of Houston. A vast, unzoned sprawl where ranking happens district by district, and one of the most diverse and bilingual markets in the country, so English-only campaigns reach only part of it.
Dallas-Fort Worth Metroplex
CorporateAnchor cities
Dallas, Fort Worth, Plano, Frisco, Arlington, Irving
A corporate powerhouse dense with Fortune 500 headquarters, finance, and telecom, sprawling across two distinct anchor cities that are not the same market. Dallas is competitive and submarket-driven, Fort Worth has its own identity and far lighter competition, and the suburbs of Plano and Frisco are markets of their own.
Austin & the Hill Country
PriciestAnchor cities
Austin, Round Rock, Cedar Park, Georgetown, San Marcos
Silicon Hills, the fastest-growing big metro in the state and the most expensive click market in Texas. A young, affluent, tech-literate audience where a fast site and compounding organic presence beat undisciplined ad spend, because wasted clicks cost more here than anywhere in Texas.
San Antonio & South Texas
BilingualAnchor cities
San Antonio, New Braunfels, Schertz, Seguin
A majority-Hispanic market where Spanish is a primary search language, anchored by Joint Base San Antonio and a growing healthcare and bioscience sector. More affordable than Austin or Dallas, and a market where bilingual delivery is the whole game rather than an add-on.
El Paso & the Borderplex
BinationalAnchor cities
El Paso, Socorro, Horizon City, Fort Bliss
A Spanish-first border city joined to Ciudad Juarez as one binational metro of more than two million, anchored by Fort Bliss and a cross-border trade economy. Bilingual and cross-border search defines the market, and out-of-area agencies almost always miss it.
The Rio Grande Valley
Wide openAnchor cities
McAllen, Brownsville, Harlingen, Edinburg, Pharr
One of the fastest-growing and most heavily Spanish-speaking regions in the country, with agriculture, trade, and healthcare driving demand. Serious bilingual SEO is rare here, which leaves the Map Pack wide open for the businesses that do it well.
Central & East Texas
WinnableAnchor cities
Waco, College Station, Tyler, Killeen, Bryan
University towns, regional medical hubs, and agricultural centers where national agencies rarely compete. Markets like College Station and Waco reward genuine local content, and disciplined work climbs the Map Pack fast because the field is thin.
West Texas & the Panhandle
Thin fieldAnchor cities
Lubbock, Amarillo, Midland, Odessa, Abilene
Energy and agriculture anchor a spread-out region that most agencies skip entirely. Midland and Odessa run on oil, Lubbock and Amarillo are regional hubs, and the competition for search is so light that the Map Pack is winnable in months.
FAQs about Texas web design & SEO
What Texas business owners ask us about web design, SEO, and getting found locally.
Want to see where you actually rank in Texas?
Send us your business name and the metros you serve. We'll pull your Map Pack positions, organic rankings, GBP health, and site speed, then send back an honest read on what's working and whether the project is something we'd take on.