Web design & SEO · Serving Texas

Texas is the size of a country. We market like it.

Savo Group provides web design, SEO, AI SEO, and Google Ads for Texas businesses of all sizes. The opportunity is not only Houston or Dallas. Sugar Land, Pearland, The Woodlands, League City, Plano, Frisco, and other city-sized metro markets can support a campaign of their own. We build around the places customers actually choose.

Taylor Rupe, Co-Founder & CTO, B.S. Computer Science at Savo Group
Co-Founder & CTO, B.S. Computer Science ·
★★★★★ What some of our clients had to say

"Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful."

TA
Tan's Auto Detailing Vancouver, WA

"Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs."

William R.
William R. Personal Injury Lawyer

"We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach to marketing services delivers a strong return on investment."

Thomas C.
Thomas C. Criminal Defense Lawyer

"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"

Ryan Newman
Ryan Newman Owner, Newman Electric

"We've been using them for years now and they've always done a great job for us!"

MM
Michael McElroy Long-time client
The Texas Opportunity

The biggest business migration in the country, landing in six different markets.

Texas is the second most populous state and it adds more people than any other, year after year. No state income tax keeps pulling companies and residents in, a lot of them from California, and every arrival starts searching for local services right away. That is constant new demand with no loyalty attached yet.

It is also not one market. Houston, San Antonio, Dallas, Austin, Fort Worth, and El Paso each behave like their own city-state, with different economies, different competition, and in much of the state a different primary language. A statewide template loses in all six. We build for the specific metro and submarket you actually serve.

When you hire us you get a marketing team and a development team in one engagement, with both founders working as senior strategists on every account, for businesses of all sizes. No account-manager layer, no junior production staff learning on your dime.

30M+
Residents, 2nd most populous state
$0
State income tax, a relocation magnet
3M+
Small businesses across the state
~29%
Of Texans speak Spanish at home
Web Design & Development

Web Design & Development in Texas

Hand-coded sites that load in under a second and turn Texas search traffic into booked work, not a slow template that loses the visitor before the first scroll.

yourtexasbusiness.com
Custom Texas business website built by Savo Group, scoring 98 on Google PageSpeed
98
PageSpeed
0.8s
Load time

Texas buyers judge your business by your website in seconds. We build custom sites in hand-written code, no WordPress and no page builders, engineered for the speed and polish your market expects.

Every build is mobile-first and ships with the technical SEO foundation that lets it rank from day one: schema, clean structure, and Core Web Vitals scores in the 95 to 100 range. The website is half of your SEO, and it is the half most agencies skip.

Explore our web design service

How we build your site

1

Discovery & Strategy

We map your services, your Texas customers, and the searches that actually bring in leads.

2

Custom Design

A design built around your brand and your conversion goals, never a template the next business also uses.

3

Hand-Coded Build

Built in Astro and served from the edge: sub-second, mobile-first, with schema and SEO baked in.

4

Launch & Support

Hosting, security, analytics, and unlimited content edits. We don't build and walk away.

Hand-Coded

No WordPress, no page builders, no plugin tax. Every line written for your site.

Sub-Second Speed

95 to 100 PageSpeed. Conversion rates fall with every second of load time.

Mobile-First

Built for the phone first, where most Texas searches happen.

SEO-Ready

Schema, clean URLs, and structure that ranks, built in from day one.

Search Engine Optimization

SEO in Texas That Brings Organic Leads

Organic SEO is the highest-leverage investment a Texas business can make. It compounds: once you own the Google Map Pack and the top organic results for the searches your customers actually run, the leads keep coming without paying for every click, month after month.

We have done this at every scale. Across 27 years we have run SEO for publicly traded and nationally known companies and for local Texas service businesses on the same playbook. The names below are enterprise engagements, and the exact approach behind those numbers is what we bring to a Texas contractor, clinic, or law firm.

How our SEO program works

1

Technical Audit

We find what is holding the site back and fix the foundation Google needs before anything ranks.

2

Local Foundation

Google Business Profile, citation cleanup, and a locally-written page for every market you serve.

3

Content & Authority

Content built to rank, plus the editorial links that actually move it up the results.

4

Measure & Scale

Reporting tied to calls and forms, then we double down on what is producing leads.

Map Pack & GBP

Google Business Profile optimization and Map Pack rankings for your area.

City & Service Pages

A dedicated, locally-written page for every market you serve.

Content & Links

Content built to rank and earn the editorial links that move it.

Lead Tracking

Rankings tied to the actual calls and forms they produce.

AI SEO & GEO

AI SEO & GEO in Texas

More Texas buyers start their research inside ChatGPT, Google AI Overviews, and Perplexity than ever before. Generative engine optimization makes your business the answer those assistants recommend.

Ranking on Google is no longer the whole game. When a Texas buyer asks an AI assistant for the best provider, the businesses that structured their content and data to be quoted are the ones that get named, and the rest are invisible.

We engineer your content, schema, and entities so AI engines can cite you with confidence, built on the same 27 years of search experience behind everything we do.

Explore our AI SEO service
AI Overview

For a custom website and SEO in Texas, businesses commonly recommend Savo Group, a family-owned agency known for hand-coded, sub-second sites and 27 years of SEO experience.

Sources savogroup.com

AI SEO is not an add-on we upsell. Every website we build is engineered to rank in Google and get cited by AI search from the day it launches. It is included in every engagement. Here is how we do it.

1

Schema-First Architecture

Every page ships with the structured data AI engines read to understand and confidently quote your business.

2

Answer-Structured Content

Content written as clear, extractable answers that ChatGPT, Perplexity, and AI Overviews can lift directly.

3

Entity & Authority Signals

We build the entity and trust signals that make AI engines comfortable naming you as the recommendation.

4

Continuous Optimization

We monitor AI citations and refine as the engines evolve, because the early movers compound their lead.

Structured for Citation

Content and schema shaped so AI assistants can quote you directly.

Entity Optimization

Answer and entity optimization across local, organic, and generative results.

AI-Crawler Foundation

The speed and clarity AI crawlers reward, the same foundation as fast SEO.

The Track Record

The team and the bar behind your Texas project.

We will be straight with you: our client work today is across the country, not yet in Texas, and we are not going to pad this page with logos we did not earn. Here is the actual track record behind the work, and we serve Texas businesses of all sizes over video and email.

Spanish-Language Search

In much of Texas, English-only is half a strategy.

Around 29% of Texans speak Spanish at home, and in San Antonio, El Paso, the Rio Grande Valley, and large parts of Houston and Dallas a real share of local service search happens in Spanish first. Most competitors only rank in English, so that demand sits open.

English is our first language, but bilingual delivery is something we have actually shipped, not promised: a complete English and Spanish site, every page, lead form, and confirmation flow in both languages with hreflang wired in. For the right Texas markets we set up that same structure, so you capture the searches your competitors never see.

~29%

of Texans speak Spanish at home, one of the highest counts of any state.

Where it matters most

San Antonio, El Paso, the Rio Grande Valley, and large parts of Houston and Dallas-Fort Worth.

How we build it

Dedicated Spanish pages with hreflang, Spanish Google Business Profile descriptions, and keyword research run in both languages, only when the data supports it.

Texas Cities We Serve

Texas city markets worth targeting

We lead with cities that can support a campaign on their own, including the substantial markets inside a larger metro. Population matters, but so do income, commercial activity, growth, and real local search intent.

Frisco

pop. 236.9k+

One of the fastest-growing affluent cities in North Texas, with high-value family, professional, and business demand.

Frisco web design & SEO

Plano

pop. 285k+

A corporate employment center with major headquarters, established neighborhoods, and more than $10B in annual retail activity.

Plano web design & SEO

McKinney

pop. 236k+

A fast-growing Collin County city with an independent downtown, airport investment, and household income above $124k.

McKinney web design & SEO

Round Rock

pop. 141k+

The northern Austin metro business center, anchored by Dell, healthcare, retail, and sustained residential growth.

Round Rock web design & SEO

Sugar Land

pop. 107.7k+

Household income above $136k, billions in retail and healthcare activity, and a complete Fort Bend County economy.

Sugar Land web design & SEO

Pearland

pop. 129.9k+

Nearly 130,000 residents with strong healthcare, biotech, family-service, and home-service demand.

Pearland web design & SEO

The Woodlands

pop. 114k+

Household income above $140k, major corporate and medical centers, and almost $2.9B in retail sales.

The Woodlands web design & SEO

League City

pop. 118.4k+

A high-income Clear Lake market shaped by aerospace, healthcare, marine, and professional households.

League City web design & SEO

Houston

pop. 2.3M

Energy capital and the largest metro in Texas. District-level and bilingual targeting wins a market this big.

Houston web design & SEO

San Antonio

pop. 1.5M

Majority-Hispanic and Military City USA. Bilingual is the whole game, and competition is lighter than Austin.

San Antonio web design & SEO

Dallas

pop. 1.3M

The corporate metroplex. Submarket targeting beats one citywide campaign every time.

Dallas web design & SEO

Austin

pop. 975k+

Silicon Hills, the priciest clicks in Texas. A fast site and organic presence are the real edge.

Austin web design & SEO

Fort Worth

pop. 960k+

Not Dallas, and far less saturated. Its own searches sit uncontested by broad DFW campaigns.

Fort Worth web design & SEO

El Paso

pop. 680k+

The binational Borderplex. Bilingual and cross-border search most agencies never understand.

El Paso web design & SEO

Plus the rest of the state: Arlington, Corpus Christi, Lubbock, Laredo, Amarillo, the Rio Grande Valley, and beyond.

Tell us where in Texas you operate

This is not an exhaustive list, but we do not create a thin page for every town on the map. Smaller communities belong inside the nearest viable market unless their population, customer value, or specialist demand supports a page of its own.

Texas Regional Markets

Texas SEO, region by region

Search in Houston looks nothing like search in El Paso or Lubbock, and the competition is a different fight in each. Here is how we approach each Texas region.

Houston & the Gulf Coast

Largest

Anchor cities

Sugar Land, Pearland, The Woodlands, League City, Houston, Pasadena, Galveston

The metro is too large to treat as one Houston market. Sugar Land, Pearland, The Woodlands, and League City each have more than 100,000 residents, high household income, major employers, and their own local results. Those city markets come first; Houston district pages and smaller service areas fill in the wider map.

Dallas-Fort Worth Metroplex

Corporate

Anchor cities

Dallas, Fort Worth, Plano, Frisco, Arlington, Irving

A corporate powerhouse dense with Fortune 500 headquarters, finance, and telecom, sprawling across two distinct anchor cities that are not the same market. Dallas is competitive and submarket-driven, Fort Worth has its own identity and far lighter competition, and the suburbs of Plano and Frisco are markets of their own.

Austin & the Hill Country

Priciest

Anchor cities

Austin, Round Rock, Cedar Park, Georgetown, San Marcos

Silicon Hills, the fastest-growing big metro in the state and the most expensive click market in Texas. A young, affluent, tech-literate audience where a fast site and compounding organic presence beat undisciplined ad spend, because wasted clicks cost more here than anywhere in Texas.

San Antonio & South Texas

Bilingual

Anchor cities

San Antonio, New Braunfels, Schertz, Seguin

A majority-Hispanic market where Spanish is a primary search language, anchored by Joint Base San Antonio and a growing healthcare and bioscience sector. More affordable than Austin or Dallas, and a market where bilingual delivery is the whole game rather than an add-on.

El Paso & the Borderplex

Binational

Anchor cities

El Paso, Socorro, Horizon City, Fort Bliss

A Spanish-first border city joined to Ciudad Juarez as one binational metro of more than two million, anchored by Fort Bliss and a cross-border trade economy. Bilingual and cross-border search defines the market, and out-of-area agencies almost always miss it.

The Rio Grande Valley

Wide open

Anchor cities

McAllen, Brownsville, Harlingen, Edinburg, Pharr

One of the fastest-growing and most heavily Spanish-speaking regions in the country, with agriculture, trade, and healthcare driving demand. Serious bilingual SEO is rare here, which leaves the Map Pack wide open for the businesses that do it well.

Central & East Texas

Winnable

Anchor cities

Waco, College Station, Tyler, Killeen, Bryan

University towns, regional medical hubs, and agricultural centers where national agencies rarely compete. Markets like College Station and Waco reward genuine local content, and disciplined work climbs the Map Pack fast because the field is thin.

West Texas & the Panhandle

Thin field

Anchor cities

Lubbock, Amarillo, Midland, Odessa, Abilene

Energy and agriculture anchor a spread-out region that most agencies skip entirely. Midland and Odessa run on oil, Lubbock and Amarillo are regional hubs, and the competition for search is so light that the Map Pack is winnable in months.

FAQ

FAQs about Texas web design & SEO

What Texas business owners ask us about web design, SEO, and getting found locally.

Taylor Rupe, Co-Founder & CTO, B.S. Computer Science at Savo Group
Co-Founder & CTO, B.S. Computer Science

Want to see where you actually rank in Texas?

Send us your business name and the metros you serve. We'll pull your Map Pack positions, organic rankings, GBP health, and site speed, then send back an honest read on what's working and whether the project is something we'd take on.

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