A Complete Digital Foundation for a Growing Drywall Contractor
The Challenge
AvilaCo Drywall is a family-owned drywall company based in Battle Ground, WA, serving Vancouver and the rest of Clark County, plus Cowlitz County communities including Longview, Kelso, Woodland, and Kalama. They had a basic website that didn't reflect the quality of their work or the range of services they offer. It wasn't generating leads, wasn't ranking for any meaningful search terms, and didn't give potential customers a reason to call them over the competition.
The drywall trade across Clark and Cowlitz counties is competitive. Homeowners searching for drywall installation, repair, or texturing have plenty of options. AvilaCo needed a website that would establish them as the clear professional choice and a local SEO strategy that would put them in front of people actively searching for drywall services throughout Southwest Washington.
They also offered specialty services like decorative plaster, Fresco Harmony finishes, and popcorn ceiling removal that most competitors don't. None of that was visible online. There was a real opportunity to own those search terms if we built the right pages.
What We Built
We designed and developed a complete custom website from scratch on a modern tech stack, built for speed, SEO, and conversions.
Custom Website Design
We built a clean, professional site using Astro and Tailwind CSS, deployed on Cloudflare Pages for near-instant load times. The website design is mobile-first with a lead capture form above the fold, click-to-call functionality, and a layout that guides visitors toward requesting a quote.
The design reflects the quality of their craftsmanship: clean, precise, and professional. No template themes. Every page was built from scratch to match their brand and convert visitors into calls.
9 Dedicated Service Pages
Instead of cramming everything onto one generic "services" page, we built individual pages for each service AvilaCo offers. Each page is optimized for the specific search terms customers use when looking for that service.
11 Service Area Pages
We created dedicated local SEO landing pages for every city and community AvilaCo serves. Each page targets location-specific search terms like "drywall contractor in Camas WA" or "drywall repair Battle Ground WA" with unique, locally relevant content.
Blog Content & SEO
We wrote blog posts targeting informational search queries that homeowners ask before hiring a drywall contractor. Content like "signs your drywall needs repair", "what to know before your drywall installation", and "venetian plaster vs lime wash vs Fresco Harmony" builds topical authority and captures traffic from people early in the decision process. These posts link naturally to the relevant service pages, creating internal linking pathways that strengthen the entire site's SEO.
From 21 months of nothing
to cited by Google AI in 90 days.
AvilaCo's previous website ranked for 2 keywords at its all-time peak and generated zero organic traffic for 21 straight months. We rebuilt the site, launched our local SEO program in February 2026, and Google noticed fast: AvilaCo is now appearing in AI Overviews, ranking in the Local Map Pack, and showing up on page one for high-intent searches across their service area.
Ranking Keywords
From a peak of 2 under previous firm
Monthly Visitors
Organic search visits, climbing weekly
Referring Domains
Authority signals Google uses to rank you
Google's AI Overview cites AvilaCo as the local source.
This is what comes up right now when a homeowner searches "microcement Vancouver WA" on Google. AvilaCo Drywall is the first organic result, and Google's AI Overview cites their content as a primary source, listing them at the top of the "Local Suppliers and Installers" section. This is the new front page of the internet, and AvilaCo owns it.
Screenshot from Google Search. Open the search yourself: "microcement vancouver wa"
Showing up in the Local 3-Pack across their service area.
The map pack is where local searches actually convert. Most clicks land on the three businesses Google promotes above the organic results. Here's AvilaCo Drywall in the Map Pack for "drywall contractor Woodland WA", sitting next to JWC Construction and Hamilton Drywall with a perfect 5.0★ rating across 27 reviews. They're also the featured organic result on the same page.
Screenshot from Google Search. Open the search yourself: "drywall contractor woodland wa"
Organic Keywords Ranking
Number of search queries AvilaCo appears for in Google
Estimated Monthly Search Traffic
Visitors arriving from organic Google searches
The same numbers, straight from Semrush.
Above is our reading of Semrush's API. Below is the dashboard view as Semrush itself presents it to us. Keywords +321%, traffic +200%, traffic value +143% month over month. The bar chart shows the same flatline-then-takeoff pattern: nothing for half a year, then April 2026 explodes.
Screenshot from Semrush analytics dashboard, captured April 29, 2026
In 21 months under their previous firm, AvilaCo got 2 ranking keywords and zero traffic.
In 90 days with Savo Group, they're cited in Google's AI Overview, sitting in the Local Map Pack with a 5.0★ rating, and ranking on page one for high-intent comparison queries homeowners actually type. And we're still in month three. Every new article, every new backlink, every new ranking keyword compounds from here.
Built for speed.
Verified by Google.
Site speed is a Google ranking factor and a user-experience requirement. Most contractor websites built on WordPress with page builders score in the 30s and 40s on mobile. AvilaCo's site, hand-coded on Astro and served from Cloudflare's edge, scores 98 out of 100 on both mobile and desktop in Google's own PageSpeed Insights.
Performance
Accessibility
Best Practices
SEO
Reports captured Apr 29, 2026 from pagespeed.web.dev. Run the test yourself anytime.
The Technical Edge
Built with Astro
Static-first framework that ships zero JavaScript by default. Pages load in under a second on any connection.
Cloudflare Pages
Global edge deployment means the site loads fast for every visitor regardless of location. No server to manage or pay for.
Perfect Core Web Vitals
Optimized images, minimal CSS, no render-blocking scripts. Google rewards fast sites with better rankings.
Schema Markup
Structured data on every page helps Google understand the business, services, and service areas for richer search results.
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