Law firm web design with a caseload of proof.
Legal is the vertical we’ve built in longest: the sites on this page span a solo attorney we still rank today, a firm we served for a decade, and the years Michael spent at FindLaw, the largest legal directory on the web. Every screenshot is our work.
David A.C. Long, designed, built, and ranked by Savo Group. Tap to look closer.
Trusted by businesses nationwide
Law Firm Websites We’ve Designed, Built, and Ranked
Most agencies pitching lawyers show one legal site if you’re lucky. Here are five of ours, spanning traffic law, personal injury, family law, and criminal defense:
David A.C. Long
A Virginia traffic and criminal defense attorney whose site we designed and still run. The design carries the caseload: practice-area pages that rank, credibility that converts after-hours searches, and intake paths that turn panic into consultations:
monthly visits when we started
monthly visits today
years of law sites behind it
What $27,000 a Month of Free Traffic Looks Like
Semrush prices every site’s organic traffic by what those same visitors would cost as Google Ads clicks. David’s current traffic prices out at north of $27,000 every single month: that’s what a firm would have to spend on ads to buy the visitors his rankings bring in free. At his January 2025 peak, the same math read $58,000 a month.
Legal clicks are among the priciest on Google, which is exactly why a ranking law-firm website is such an absurdly good asset: it earns ad-budget money around the clock without spending it.
monthly ad-equivalent value today
monthly value at his peak
keywords ranking right now
The Semrush curve: 550 monthly visits in April 2024 to thousands today, with 24 months of tracking behind it.
The Google Business Profile side of the same story, straight from Google’s own reporting.
Personal injury · a decade-long client, 1,000+ ranking keywords
Family law · Seattle, WA
Practice-area sites on page one within a month
Personal injury · a four-year California engagement
The Anatomy of a Law Firm Website That Wins Clients
A potential client landing on a law firm site is stressed, comparing several firms, and deciding fast whether you look like the one who wins. The design’s job is to settle that question:
- Attorney bios that carry weight. Bar admissions, courtroom history, real photographs. The bio page is usually the second-most-visited page on a firm site, and most firms treat it as an afterthought.
- A page per practice area, because “reckless driving attorney” and “DUI lawyer” are different searches from different people, and Google ranks pages, not firms.
- Credibility without bragging. Reviews, results framed within your bar’s advertising rules, and professional design that says established firm before a word is read.
- Intake built for after-hours panic. Many legal searches happen the night of the arrest or the accident. Short forms, click-to-call, and a clear what-happens-next reassure at 11 PM.
- Content a nervous client can actually read. Plain-language answers to the questions people search before they hire, the layer that feeds both rankings and trust.
A CCRS Law practice-area page: one page, one search intent, one clear path to the consultation. The firm ran on this architecture for a decade.
A Hand-Coded Law Firm Website, Not a WordPress Theme
Most law firm sites are WordPress themes sold by legal-marketing vendors: the same layout, the same stock gavel, hundreds of firms deep. Themes aren’t evil, but your firm shouldn’t look like a subscription. We write the code ourselves:
- Sub-second loads, because the person comparing three firms doesn’t wait for the slow one.
- A design that’s actually yours, built around your firm’s name, colors, and market, not a theme your competitor can also buy.
- Attorney and LegalService schema throughout, so Google and AI assistants can verify who you are, where you practice, and what you handle.
- You own everything, unlike the legal-marketing vendors that hold sites hostage when firms try to leave. We’ve rebuilt for firms escaping exactly that.
Core Web Vitals, the way we ship them
The Lighthouse targets every build ships against. Hand-coded pages don’t carry the page-builder bloat that makes these scores impossible.
How a Law Firm Website Project Runs
Launch-ready in about a month, with your bar-compliance review built into the schedule, and you talk to the people doing the work throughout:
Discovery & structure
- Practice areas, courts, and markets mapped
- Competing firm sites reviewed
- Sitemap and intake flows agreed
Design & build
- Hand-coded pages, credibility-first design
- Attorney bios and real photography placed
- Practice-area pages written to rank
Review & launch
- Your advertising-rules review pass
- Schema, redirects, and analytics in place
- Persilio intake tracking connected
It starts working
- Every call and intake form tracked
- SEO program can begin on a ready foundation
- Updates handled by us, same-week
Every Consultation Request, Tracked From Day One
Your new site ships wired into Persilio, our own lead software, free. Every call and intake form is logged with the page that produced it, so you know which practice areas your website is winning, with client details kept in your hands, not a vendor’s.
Websites We Build for More Industries
“Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful.”
“For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results.”
“I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!”
“Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs.”
“We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach delivers a strong return on investment.”
“Michael is an expert at technical SEO who can align both product and business goals with organic traffic increases. He not only brings traffic but relevant converting traffic to the sites he works on.”
“I learned so much while working with Michael at FindLaw. He's a terrific person to work with, extremely knowledgeable, and dedicated to the profession. I'd highly recommend him to anyone who needs SEO help.”
Law Firm Web Design FAQs
Ready to Grow Your Law Firms Business?
Hand-coded websites and real SEO from a family-owned team with 27 years of experience. From small local businesses to enterprise corporations, nationwide.
Custom Websites for Law Firms That Convert
Hand-coded from scratch. No WordPress, no templates, no page builders. Your site loads in under a second, has nothing to hack, and is built to turn visitors into calls and form fills. Pretty is the floor, not the point.
Custom websites for Law Firms
Scoped to what you actually need. We look at the project and give you a straight quote. No packages, no upsells.
PageSpeed
100
Load Time
0.6s
Plugins
0
Core Web Vitals
SEO for Law Firms That Actually Moves Rankings
Content, links, technical audits, and AI search optimization. We move rankings and tie the work to real leads, not vanity traffic charts. Every SEO client gets Persilio, our lead management platform, free.
SEO for Law Firms
Pricing based on your location(s), competition, and industry. We'll assess your market and give you a straight answer.
- Local SEO + Google Business Profile
- Content + link building
- AI SEO / GEO optimization
What's Included
Persilio lead tracking, included free
Lead Tracking & Management for Law Firms
Web design and SEO is where most agencies stop. We built Persilio, our own lead management platform and mobile app, so every call and form from your site lands in one place. It comes free with every SEO plan.
Persilio, free for SEO clients
No per-seat fees, no add-on cost. If we run your SEO, you get the platform and the app, included.
- Calls and form fills captured automatically
- iOS and Android app with instant alerts
- Reporting that ties rankings to real business
What You Get
Free with every SEO plan
Prefer to just talk? (360) 838-6304 · Book a call · Mon-Fri, 9am-6pm PST