Ecommerce web design with the before and after shown.
Most ecommerce agencies show you Shopify themes. We show you a store we actually rebuilt: the slow theme it escaped, the hand-coded storefront it became, and the design decisions in between, a buy button that never scrolls away, collection pages built to rank, and a checkout nothing gets in the way of.
Herb Stomp, a custom storefront we designed, built, and run. Tap to look closer.
Trusted by businesses nationwide
A Real Store Rebuild, Before and After
Herb Stomp is a Portland botanicals retailer that came to us on a dragging WooCommerce theme. We rebuilt it as a hand-coded storefront with the catalog, compliance, and content wired in properly. Both versions are below, tap to compare:
Before: the theme it escaped
A stock WooCommerce theme carrying plugin weight on every page, slow enough to cost rankings and carts at the same time.
After: the hand-coded storefront
A custom build with a filterable, lab-tested catalog, a research library wired to products, and the 4.8-star review base shoppers see up front.
The Buy Button Never Scrolls Away
Shoppers on product pages read: descriptions, lab results, reviews. On most stores, the moment they scroll to research is the moment the add-to-cart disappears. On Herb Stomp’s build the purchase action stays pinned the whole way down, one of a dozen conversion decisions the rebuild made on purpose.
Read the Herb Stomp case studyThe Anatomy of a Storefront That Sells
Ecommerce design is a chain of small decisions between landing and checkout, and every weak link leaks revenue. The ones that matter most:
- Collection pages treated as money pages, named the way people search, with real copy, because category searches dwarf brand searches and Google answers them with collections.
- Product pages that answer before they ask, shipping, stock, lab results or specs, reviews, all visible without a click.
- A cart that never fights the customer. Persistent buy actions, no surprise fees at the end, guest checkout that works.
- Content wired to the catalog, guides that rank for research searches and link every product they mention, the engine behind Herb Stomp’s 37-guide library.
- Trust made visible, real reviews, policies in plain sight, and for regulated products, compliance built into the design instead of bolted on.
A Herb Stomp collection page: filterable by what matters to the shopper, ranked for what the category is called, and selling on the same screen.
Hand-Coded Storefronts, Because Theme Bloat Costs Carts
Store themes ship carrying every feature anyone might use, and your customers pay for it in load time. Amazon-conditioned shoppers don’t wait. We write the code ourselves:
- Sub-second product pages, on the phones where most shopping happens.
- Server-rendered pages Google can read, no JavaScript fog hiding your catalog from the crawler.
- Product schema on everything, price, stock, and review stars in the results and readable by AI shopping assistants.
- Your platform, your call. We work on Shopify and WooCommerce and build custom storefronts when a store outgrows its theme, exactly what Herb Stomp did.
Core Web Vitals, the way we ship them
The Lighthouse targets every build ships against. Hand-coded pages don’t carry the page-builder bloat that makes these scores impossible.
How an Ecommerce Build Runs
Catalog size sets the timeline, but the shape is the same: structure first, then the build, then a migration that protects every ranking and order flow:
Discovery & architecture
- Catalog, collections, and search language mapped
- Platform call: Shopify, Woo, or custom
- Migration plan for URLs and rankings
Design & build
- Hand-coded templates for every page type
- Collection and product copy structured to rank
- Cart and checkout flows tuned
Migration & launch
- Products, orders, and customers moved intact
- Redirects protecting every ranking URL
- Revenue analytics wired from day one
It starts selling
- Organic revenue attributed by page and query
- Content-to-catalog engine can begin
- Iterations shipped by us, fast
Revenue Attribution From the First Order
Every build ships with GA4 and Search Console wired together, so organic revenue is credited to the pages and searches that produced it. Wholesale and contact inquiries land in Persilio, our own lead software, included free.
Websites We Build for More Industries
“Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful.”
“For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results.”
“I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!”
“Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs.”
“We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach delivers a strong return on investment.”
“Michael is an expert at technical SEO who can align both product and business goals with organic traffic increases. He not only brings traffic but relevant converting traffic to the sites he works on.”
“I learned so much while working with Michael at FindLaw. He's a terrific person to work with, extremely knowledgeable, and dedicated to the profession. I'd highly recommend him to anyone who needs SEO help.”
Ecommerce Web Design FAQs
Ready to Grow Your Ecommerce Business?
Hand-coded websites and real SEO from a family-owned team with 27 years of experience. From small local businesses to enterprise corporations, nationwide.
Custom Websites for Ecommerce That Convert
Hand-coded from scratch. No WordPress, no templates, no page builders. Your site loads in under a second, has nothing to hack, and is built to turn visitors into calls and form fills. Pretty is the floor, not the point.
Custom websites for Ecommerce
Scoped to what you actually need. We look at the project and give you a straight quote. No packages, no upsells.
PageSpeed
100
Load Time
0.6s
Plugins
0
Core Web Vitals
SEO for Ecommerce That Actually Moves Rankings
Content, links, technical audits, and AI search optimization. We move rankings and tie the work to real leads, not vanity traffic charts. Every SEO client gets Persilio, our lead management platform, free.
SEO for Ecommerce
Pricing based on your location(s), competition, and industry. We'll assess your market and give you a straight answer.
- Local SEO + Google Business Profile
- Content + link building
- AI SEO / GEO optimization
What's Included
Persilio lead tracking, included free
Lead Tracking & Management for Ecommerce
Web design and SEO is where most agencies stop. We built Persilio, our own lead management platform and mobile app, so every call and form from your site lands in one place. It comes free with every SEO plan.
Persilio, free for SEO clients
No per-seat fees, no add-on cost. If we run your SEO, you get the platform and the app, included.
- Calls and form fills captured automatically
- iOS and Android app with instant alerts
- Reporting that ties rankings to real business
What You Get
Free with every SEO plan
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