📣 Paid Advertising

The PPC Agency That Hates Wasted Spend

Q: What's the difference between Google Ads and Local Service Ads?

Google Ads are traditional pay-per-click results where you control ad copy and landing pages. Local Service Ads appear at the very top, show a Google Verified badge, and you pay per lead instead of per click. For service businesses, we usually recommend both.

Q: Can I run Google Ads myself? Do I really need an agency?

You can run Google Ads yourself, but most DIY campaigns waste 40-60% of budget on irrelevant clicks. A good PPC agency pays for itself by reducing wasted spend. If you're spending less than $1,000/month, DIY might make sense. Above that, professional management usually wins.

Someone is searching for your services right now, and they're seeing either you or your competitor. Google Ads fixes that today, not in six months. The catch is that most accounts quietly burn a third of their budget on clicks that were never going to become customers. Finding that waste and cutting it is most of what we do.

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📊 Month-to-month after the initial term

5.0 on Google Reviews

By Taylor Rupe

Co-Founder & CTO, B.S. Computer Science · Updated Jul 19, 2026

Persilio lead dashboard showing website leads by source, pipeline statuses, and tracked calls

Every lead your ads bring in, tracked in Persilio. Included free with management.

Trusted by businesses nationwide

SEO Takes Months. PPC Gets Leads Tomorrow.

Local SEO is a long-term investment. It builds equity over time. But if you need leads this week? If a competitor just stole your top ranking? If you're launching a new service? That's where PPC advertising comes in.

Pay per click advertising puts you at the top of search results immediately. No waiting for Google to notice your website. No hoping your content ranks. You pay, you appear, you get calls. That's the power of paid advertising.

The businesses winning right now aren't choosing between SEO or PPC. They're doing both. SEO builds long-term visibility while PPC campaigns fill the gaps and capture high-intent searches today.

earned for every $1 spent on PPC advertising (200% ROI), per DemandSage research

65%

of small businesses run at least one pay per click campaign, per Shopify

6.42%

average click-through rate for paid search ads, per Store Growers

Types of Paid Advertising We Manage

Different ad types work for different businesses, and running the wrong one is an expensive way to find out. Here's what each one does and who it's for.

Paid Search Ads

The classic pay per click ads that appear at the top of search results. Someone searches "emergency plumber near me," your PPC ad shows up. You pay when they click. High intent, immediate visibility.

Best for: any business targeting specific search terms. The backbone of most paid advertising campaigns.

Local Service Ads

These appear at the very top of search results with a Google Verified badge. You pay per lead, not per click. According to industry data, LSAs capture over 50% of leads for eligible service businesses.

Best for: home services, lawyers, healthcare. 29% of searchers prefer LSAs over traditional ads.

Display & Remarketing

Banner ads across millions of websites. Lower intent than search ads, but great for staying top of mind. Remarketing shows ads to people who already visited your site but didn't convert.

Best for: brand awareness, retargeting warm leads, longer sales cycles.

💡

Our Recommendation for Local Service Businesses

For plumbers, electricians, HVAC, lawyers, and similar businesses, we typically recommend a combination of Local Service Ads and standard Google Search Ads. Industry benchmarks suggest a 60/40 budget split between LSAs and traditional PPC advertising. LSAs capture people ready to call right now. Search ads let you target specific services and control your message. Together, they dominate the paid search results.

PPC Advertising vs SEO: Which Do You Need?

We offer both local SEO services and PPC advertising. Here's how they compare so you can decide what fits your business.

Google Ads / PPC

Immediate results. Leads can start within days of launching a PPC campaign.
Precise targeting. Choose exactly which keywords, locations, and times trigger your Google Ads.
Scalable. Want more leads? Increase budget. Pay per click lets you dial up or down instantly.
But: Stop paying, stop showing up. No lasting equity.

Local SEO

Compounds over time. Good SEO keeps bringing leads for years. Real equity.
Higher click-through rates. Organic results get 94% of clicks vs 6% for ads.
Builds trust. People trust businesses that rank organically. It signals credibility.
But: Takes 3-6 months to see significant results.

So Which Should You Choose?

Both. Use PPC advertising to get leads now while SEO builds momentum. As your organic rankings improve, you can reduce paid advertising spend on keywords where you already rank well. That's the smart play. Over 70% of marketers recommend using both.

🔍 Learn About Local SEO 📣 Get a PPC Strategy Call

What You Get

Our PPC Management Process

No mystery. Here's exactly what we do with your account, in the order we do it.

PPC Account Audit & Strategy

If you have existing paid advertising accounts, we audit them first. Most PPC accounts waste 30-50% of their budget on irrelevant clicks, poor targeting, or bidding mistakes. We find the leaks and plug them before spending another dollar.

For new accounts, we build a pay per click strategy from scratch: keyword research, competitor analysis, budget recommendations, and a PPC campaign structure designed for your specific business goals.

PPC Campaign Build & Launch

We build your pay per click campaigns from the ground up. That means writing compelling ad copy, setting up proper PPC campaign structure, configuring targeting, and implementing conversion tracking. No tracking means no data. No data means guessing.

Before anything goes live, you approve the keywords, ad copy, and budget. No surprises.

Landing Page Alignment

Clicks don't pay the bills. Leads do. If your landing page doesn't convert, you're paying for traffic that goes nowhere. We review your landing pages and recommend changes. If you need new landing pages, we build them as part of your web design package.

The goal is message match: what the ad promises, the landing page delivers. That's how you turn PPC advertising clicks into actual customers.

Ongoing PPC Optimization

Pay per click advertising isn't set-and-forget. Every week, we review performance data: which keywords convert, which waste money, which ads get clicked, which get ignored. We add negative keywords to block irrelevant searches. We A/B test ad copy. We adjust bids.

The first month of a PPC campaign is mostly learning. By month two and three, we're actively cutting waste and scaling what works. That's when cost per lead really drops.

Transparent Reporting

Every month, you get a report showing exactly what happened: impressions, clicks, conversions, cost per lead, return on ad spend. No vanity metrics. No hiding bad performance behind "brand awareness." Just the numbers that matter for your business.

You'll also get a clear explanation of what we're doing next and why. If something isn't working, we tell you and fix it.

Ready to Grow Your Business?

Hand-coded websites and real SEO from a family-owned team with 27 years of experience. From small local businesses to enterprise corporations, nationwide.

Custom Websites That Convert

Hand-coded from scratch. No WordPress, no templates, no page builders. Your site loads in under a second, has nothing to hack, and is built to turn visitors into calls and form fills. Pretty is the floor, not the point.

Custom websites

Scoped to what you actually need. We look at the project and give you a straight quote. No packages, no upsells.

Book a Call

PageSpeed Insights

PageSpeed

100

Load Time

0.6s

Plugins

Core Web Vitals

Largest Contentful Paint PASS

Interaction to Next Paint PASS

Cumulative Layout Shift PASS

Prefer to just talk? (360) 838-6304 · Book a call · Mon-Fri, 9am-6pm PST

What Good PPC Management Looks Like

Industry benchmarks so you know what to expect from professional pay per click management.

4.61%

Avg. PPC Conversion Rate

For paid advertising campaigns, per Uproas

6.98%

Legal PPC Conversion

Lawyers see higher PPC conversion rates

3.5:1

Median PPC ROAS

$3.50 return for every $1 spent on paid ads

$4.22

Avg. Cost Per Click

Varies by industry and competition

Data sources: WordStream, WebFX, First Page Sage

PPC agency reviews

What Our Clients Say

A few of the people we work with. 5.0 on Google

“Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful.”

Tanner ColtraneOwner, Tan's Auto Detailing

“For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results.”

David L.Attorney at Law

“I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!”

Ryan NewmanOwner, Newman Electric

“Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs.”

William R.Personal Injury Lawyer

“We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach delivers a strong return on investment.”

Thomas C.Criminal Defense Lawyer

“Michael is an expert at technical SEO who can align both product and business goals with organic traffic increases. He not only brings traffic but relevant converting traffic to the sites he works on.”

Sean F.Founder, WorkSimpli

“I learned so much while working with Michael at FindLaw. He's a terrific person to work with, extremely knowledgeable, and dedicated to the profession. I'd highly recommend him to anyone who needs SEO help.”

Karen C.Director of Global Search

FAQ

FAQs About PPC and Google Ads

Common questions about pay-per-click advertising, budgets, and campaign management.

How much should I spend on Google Ads?

That depends on your industry and competition. A local plumber might do well with $1,500/month. A personal injury lawyer in a major city might need $15,000+. We'll look at your market, analyze what competitors are spending, and give you a realistic budget recommendation.

The real question isn't "how much should I spend?" It's "what's my cost per lead, and is that profitable?" We focus on the math that actually matters for your PPC campaigns.

How quickly will I start getting leads from Google Ads?

You can start seeing leads within days of launching. That's the advantage of pay per click advertising over SEO, which takes months. But "quick" doesn't mean "instant optimization." The first few weeks are about gathering data, testing ad copy, and refining targeting.

Most campaigns hit their stride after 4-6 weeks of optimization. That's when your cost per lead really starts dropping and quality improves.

What's the difference between Google Ads and Local Service Ads?

Google Ads (PPC) are the traditional paid search results. You pay per click, and you control the ad copy, landing pages, and bidding strategy. Local Service Ads appear at the very top, show the Google Verified badge, and you pay per lead instead of per click.

For service businesses like plumbers, electricians, and lawyers, we usually recommend both. LSAs capture people ready to call right now. Standard Google Ads let you target specific services and control the message. Together, they dominate the paid search results.

Will I be locked into a long contract?

Google Ads management typically starts with a 6 to 12 month initial term. That's how long it takes to build the account properly, gather real conversion data, and get your cost per lead where it should be. After the initial term you're month-to-month and can cancel with 30 days notice.

Either way, we never hold your assets hostage. The account, the data, and the landing pages stay yours. Full terms are on our pricing page.

How do I know if my Google Ads are actually working?

We set up proper conversion tracking from day one. You'll know exactly how many calls, form submissions, and leads came from your ads. No guessing. No "brand awareness" metrics that don't mean anything for your business.

Every month, you get a report showing cost per lead, conversion rates, and which keywords are actually driving business. If something isn't working, we adjust. If it is working, we scale it.

Can I run Google Ads myself? Do I really need an agency?

You can absolutely run Google Ads yourself. Google makes it easy to set up a campaign. That's kind of the problem. It's easy to spend money. It's hard to spend it well. Most DIY campaigns waste 40-60% of their budget on irrelevant clicks because the targeting isn't dialed in.

A good PPC agency pays for itself by reducing wasted spend and improving conversion rates. If you're spending less than $1,000/month, DIY might make sense. Above that, the math usually favors professional Google Ads management.

From Our Blog

→ Google Performance Max Campaigns: Are They Worth It?

Locations

Google Ads Management by Location

We manage PPC campaigns for businesses across the Pacific Northwest and nationwide. See how we run paid advertising in your market.

📍 Vancouver, WA 📍 Portland, OR

Pair PPC Advertising With

💻 Web Design 🔍 Local SEO 🤖 AI Marketing

Paid advertising drives traffic, but you need a website that converts to turn clicks into customers. Add local SEO for long-term organic growth, or AI SEO to show up in ChatGPT and AI search results.