Electrician Ann Arbor, MI Since 2026
How We Got Current Electrical Systems 23 Calls and Website Leads in 5 Weeks
Current Electrical Systems has wired Ann Arbor homes since 1994. Their website had four pages and was losing the rankings their earlier sites had earned. We built a new one from the ground up, with a page for every service and town they work.
Pages on the site
4 45
services, towns, guides, pricingSite crawl
Old URLs redirected
0 119
from four earlier websitesRedirect map
Mobile performance score
97
new site, median of 3 runsLighthouse
Calls and form requests in the first five weeks
23
11 from Google organic search, since September 29, 2026Persilio
Thirty Years of Reputation, Four Pages of Website
Current Electrical Systems is a union electrical contractor (IBEW Local 252) that has served Ann Arbor and Washtenaw County since 1994. The electricians came up doing commercial work for companies like Google, Amazon and Toyota Research. Now they focus on homes: knob and tube rewiring, 200 amp upgrades, EV chargers and generators.
Homeowners love them. They have 397 Google reviews and a 4.7 rating. The website told a different story. It was a four-page GoDaddy site with stock photos and a single services page, so someone searching "knob and tube replacement" or "Ypsilanti electrician" had nothing to land on.
There was a bigger problem underneath. The company had been through four earlier websites, and Google still ranked many of the old pages. On the GoDaddy site every one of those addresses showed "Page Not Found," and the www version of the domain would not load at all. Rankings earned over a decade were leaking away.
23 Calls and Form Requests in the First Five Weeks of the New Site
We launched the new site on September 29, 2026 and turned on Persilio the same day so we could count what came in. By November 5 it had logged 23 calls and form requests, from 720 website visits.
Eleven came from Google organic search. Eleven more came straight to the site or called the number with no referring site. One arrived from an AI tool such as ChatGPT. These are the first five weeks of a site that replaced four pages with 45.
The Same Company, Side by Side
Drag the handle to compare the old GoDaddy homepage with the site we launched on September 29, 2026. It is the same business, phone number and logo, in the same navy and green.
A Website Built Around the Work Tim Wants More Of
We started by asking owner Tim Lambert which jobs matter most to the business. His answer set the order of the whole site, from the menu to the homepage.
A Page for Every Service
The old site had one services page. The new one has 23, grouped the way homeowners think about their house, with knob and tube rewiring first because that is what Current does best. Each page explains the job in plain language and has its own contact form:
Town Pages Written for Each Town
Ypsilanti, Saline, Dexter, Brighton, Plymouth, Canton and Northville each have their own page. Each one talks about the housing people actually live in, like older homes near Depot Town with two-prong outlets, instead of swapping a city name into the same paragraph.
Clear Pricing and a Form That Takes Photos
A new Pricing page explains how Current bills: time and material, with no scheduling fee. The contact form asks whether it is a service call or a project and lets homeowners attach up to 10 photos of their panel or wiring, so the electrician shows up prepared. Every request is tracked back to the page and search that brought it in.
Real Google Reviews That Stay Current
The 4.7 rating and 397 reviews sit under the headline on every page. Recent reviews are pulled from Google each time the site is built, so the Reviews page never goes stale.
Every Old Link Rescued
We rebuilt the history of the domain from the Wayback Machine and found 119 addresses from four earlier websites, going back to 2011. Every one now redirects to its closest new page, and the www address points to the new site. Old rankings, old links and old bookmarks all land somewhere useful again.
Accessible to Every Homeowner
An electrician's website has to work for every homeowner who needs one. We built and tested the site to WCAG 2.2 AA, with large text, strong contrast, big tap targets and a form that works with a keyboard or a screen reader.
Fast and Light on a Phone From Day One
We ran Google's Lighthouse audit on the new homepage, on a simulated phone, the day it launched. The old GoDaddy site went offline at cutover, so these numbers belong to the new site alone.
The New Homepage on a Phone
Lighthouse scores out of 100, plus what a phone has to download before the page is usable.
Google's bar for good to New site
- Performance
- 90+ to 97 passed Lighthouse
- Accessibility
- 90+ to 100 passed Lighthouse
- Best Practices
- 90+ to 100 passed Lighthouse
- SEO
- 90+ to 100 passed Lighthouse
- Total blocking time
- under 200 ms to 0 ms passed Lighthouse
| Measure | Google's bar for good | New site | Change | Source |
|---|---|---|---|---|
| Performance | 90+ | 97 | passed | Lighthouse |
| Accessibility | 90+ | 100 | passed | Lighthouse |
| Best Practices | 90+ | 100 | passed | Lighthouse |
| SEO | 90+ | 100 | passed | Lighthouse |
| Total blocking time | under 200 ms | 0 ms | passed | Lighthouse |
The performance score is the median of three runs (97, 99 and 97). The whole homepage weighs 0.2 MB on a phone, photos included.
Lighthouse 12 mobile audits of currentelectricalsystems.com, run 29 September 2026.
Local SEO, AI SEO and Google Business Profile Work Come Next
The website was step one. Our local SEO and AI SEO work builds on it, getting the new service and town pages found on Google and cited in AI answers for the searches Ann Arbor homeowners make.
We are also managing their Google Business Profile: pointing it at the new site, matching its services to the new pages, and cleaning up an old duplicate listing and outdated phone numbers across the web. We will add to this case study as the results come in.
How the Site Is Built
Built with Astro
A static-first framework that ships zero JavaScript by default. Pages arrive already built, so there is nothing for a phone to assemble before somebody can read them.
Hosted on Cloudflare
Served from the edge location nearest the visitor, so the site is as quick two states away as it is down the road. No server to manage, and nothing to fall over at 2am.
Core Web Vitals
Optimised images, minimal CSS and no render-blocking scripts. Run the site through Google's own PageSpeed Insights and see for yourself.
Schema Markup
Electrician, Service, FAQ and Breadcrumb structured data tells Google what Current does, which towns it serves and when it's open.
Current Electrical Systems spent 30 years earning the trust of Ann Arbor homeowners. The old website never showed it.
Now every service they offer has its own page, its own form and nearly 400 reviews behind it, and Persilio has already counted 23 calls and form requests in the first five weeks.
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