Electrician Ann Arbor, MI Since 2026
An Ann Arbor Electrician With 397 Google Reviews Gets a Website That Matches
Current Electrical Systems has wired Ann Arbor homes since 1994. Their website had four pages and was quietly losing every ranking earlier sites had earned. We rebuilt it from the ground up.
Pages on the site
4 45
services, towns, guides, pricing · Site crawl
Old URLs redirected
0 119
from four earlier websites · Redirect map
Mobile performance score
97
new site, median of 3 runs · Lighthouse
Homepage weight on a phone
0.2 MB
new site · Lighthouse
Thirty Years of Reputation, Four Pages of Website
Current Electrical Systems is a union electrical contractor (IBEW Local 252) that has served Ann Arbor and Washtenaw County since 1994. Their electricians came up doing commercial work for companies like Google, Amazon and Toyota Research, and now they focus on homes: knob and tube rewiring, 200 amp upgrades, EV chargers and generators.
Homeowners love them. They have 397 Google reviews and a 4.7 rating. Their website told a different story. It was a four-page GoDaddy site with stock photos and one general services page, so there was nothing for someone searching "knob and tube replacement" or "Ypsilanti electrician" to land on.
The bigger problem was hidden. The company had been through four earlier websites, and Google still ranked many of their old pages. On the GoDaddy site every one of those addresses showed a "Page Not Found" message, and the www version of the domain didn't load at all. Rankings earned over a decade were leaking away.
The Same Company, Side by Side
Drag the handle to compare the old GoDaddy homepage with the site we launched on September 29, 2026. Same business, same phone number, same logo and navy and green brand colors.
A Website Built Around the Work Tim Wants More Of
We started with a question for owner Tim Lambert: which jobs matter most to the business? His answer set the order of the whole site, from the menu to the homepage.
A Page for Every Service
The old site had one services page. The new one has 23, grouped the way homeowners think about their house, with knob and tube rewiring first because it's what Current does best. Each page explains the job in plain language and has its own contact form:
Town Pages Written for Each Town
Ypsilanti, Saline, Dexter, Brighton, Plymouth, Canton and Northville each have their own page. They talk about the housing people actually live in there, like older homes near Depot Town with two-prong outlets, instead of swapping a city name into the same paragraph.
Clear Pricing and a Form That Takes Photos
A new Pricing page explains how Current bills: time and material, with no scheduling fee. The contact form asks whether it's a service call or a project and lets homeowners attach up to 10 photos of their panel or wiring, so the electrician arrives prepared. Every request is tracked back to the page and search that brought it in.
Real Google Reviews That Stay Current
The 4.7 rating and 397 reviews sit under the headline on every page. Recent reviews are pulled from Google each time the site is built, so the Reviews page never goes stale.
Every Old Link Rescued
We rebuilt the history of the domain from the Wayback Machine and found 119 addresses from four earlier websites, going back to 2011. Every one now redirects to its closest new page, and the www address points to the new site. Old rankings, old links and old bookmarks all land somewhere useful again.
Accessible to Every Homeowner
An electrician's website has to work for every homeowner who needs one. The site was built and tested to WCAG 2.2 AA, with large text, strong contrast, big tap targets and a form that works with a keyboard or screen reader.
Fast and Light on a Phone From Day One
We ran Google's Lighthouse audit on the new homepage on a simulated phone the day it launched. The old GoDaddy site went offline at cutover, so these numbers are the new site on its own.
The New Homepage on a Phone
Lighthouse scores out of 100, plus what a phone has to download before the page is usable.
| Measure | Google's bar for good | New site | Change | Source |
|---|---|---|---|---|
| Performance | 90+ | 97 | passed | Lighthouse |
| Accessibility | 90+ | 100 | passed | Lighthouse |
| Best Practices | 90+ | 100 | passed | Lighthouse |
| SEO | 90+ | 100 | passed | Lighthouse |
| Total blocking time | under 200 ms | 0 ms | passed | Lighthouse |
The performance score is the median of three runs (97, 99 and 97). The whole homepage weighs 0.2 MB on a phone, photos included.
Lighthouse 12 mobile audits of currentelectricalsystems.com, run 29 September 2026.
Local SEO, AI SEO and Google Business Profile Work Start Now
The website was step one. Now that it's live, our local SEO and AI SEO work begins: getting the new service and town pages found on Google and cited in AI answers for the searches Ann Arbor homeowners make.
We're also managing their Google Business Profile, pointing it at the new site, matching its services to the new pages, and cleaning up an old duplicate listing and outdated phone numbers across the web. We'll update this case study with the results in a couple of months.
How the site is built
Built with Astro
A static-first framework that ships zero JavaScript by default. Pages arrive already built, so there is nothing for a phone to assemble before somebody can read them.
Hosted on Cloudflare
Served from the edge location nearest the visitor, so the site is as quick two states away as it is down the road. No server to manage, and nothing to fall over at 2am.
Core Web Vitals
Optimised images, minimal CSS and no render-blocking scripts. Run the site through Google's own PageSpeed Insights and see for yourself.
Schema markup
Electrician, Service, FAQ and Breadcrumb structured data tells Google what Current does, which towns it serves and when it's open.
Current Electrical Systems spent 30 years earning the trust of Ann Arbor homeowners. The old website never showed it.
Now every service they offer has its own page, its own form and nearly 400 reviews behind it.
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