Custom home builder Albuquerque, NM Since 2026
How We Built Ironwood Builders a 28-Page Albuquerque Custom Home Website
Scott and Stephanie Youngblood build custom homes and barndominiums in Albuquerque, Rio Rancho, Corrales and Los Ranchos. He's the builder, she's a New Mexico Qualifying Broker. The site we launched on November 10, 2026 puts both of them in front of every client.
Pages on the site
6 28
4 town pages, 12 house plansOld and new sitemaps
Mobile performance score
44 87
Lighthouse, Nov 13
Homepage weight
2.4 MB 586 KB
Lighthouse, Nov 13
Old URLs still working
6 of 6
each redirects in one hopURL check, Nov 13
A Builder and a Broker on a Six-Page Squarespace Site
Ironwood Builders is Scott and Stephanie Youngblood, husband and wife. As a superintendent for a residential builder, Scott helped oversee the construction of more than 50 custom homes. Stephanie is a licensed New Mexico Qualifying Broker with Coldwell Banker Legacy. Together they build luxury custom homes and modern barndominiums in Albuquerque, Rio Rancho, Corrales and Los Ranchos.
Their first website was six pages on Squarespace. The homepage opened on a single paragraph and a house plan rendering from Advanced House Plans with its watermark in the corner. The About page said the two of them had built over 50 custom homes, with no mention that Scott's count came from his years with another builder. The contact page was a five-field form.
What makes Ironwood different, a builder and a broker guiding the land, the plans, the budget and the build together, didn't come through. Scott and Stephanie hired us for a new website, Google Business Profile management and Persilio lead tracking.
From a Plan Rendering to Scott and Stephanie
Drag the handle to compare. Squarespace still serves the old site from its own servers, so both homepages were captured on November 13, 2026 at the same size.
Every Claim on the Site Comes From Scott and Stephanie
We wrote the site from Scott and Stephanie's own bio, their trifold flyer and our kickoff call. If they hadn't told us something, it didn't go on the site.
Scott's 50 Homes, Said Accurately
Ironwood is a young company, so the site never claims its own count of finished homes. Wherever the 50 custom homes come up, the site says Scott helped oversee them as a superintendent for a residential builder. Now he supervises every Ironwood build on site himself.
A Real Estate Disclosure Wherever Stephanie Appears
Stephanie's brokerage work is separate from Ironwood's construction work, and clients can use any broker they like. Every page that mentions her real estate work carries that disclosure, on the page or in its footer.
One Price, Explained the Way Stephanie Explains It
The only price on the site is the one from their flyer: two homes with the same 3,000 sq ft floor plan, $700K to $1.5M+. Next to it is Stephanie's line: "Square footage doesn't determine the entire cost of a custom home. The choices you make within those square feet do."
A Page for Every Step of Building a Custom Home
Most people building a custom home end up juggling a realtor, a designer, a lender and a builder. The new site follows the order a client actually goes through it: land, plans, budget, then the build.
Service Pages for Each Part of the Job
Each service has its own page, and each one ends with a way to start a consultation:
The Eleven Steps From Their Flyer
Scott and Stephanie hand clients a trifold flyer that walks through eleven steps, from financial qualification to move-in. We grouped those steps into four phases on the homepage, and the process page covers each one in detail.
Photos From Scott's Current Build
Scott sent us photos from the custom home he has under construction now: block stem walls, the foundation pour, radiant floor heat tubing and the first framing. They run across the homepage under his own words: "Quality isn't limited to what you see on move-in day. It's found behind the walls."
A Page for Each of the Four Places They Build
Each page covers what's different about building there. The Rio Rancho page explains that inside city limits the city reviews a full set of plans, including a grading and drainage plan and a water meter application, while on county land the state issues the building permit. Stephanie reviewed the pages before launch and corrected what we had said about land in Albuquerque and lot sizes in Corrales.
Twelve House Plans, Credited to Their Designer
Ironwood is truly custom, and many clients arrive with a sketch. For clients who want a starting point, the house plans section has a page for each of twelve Advanced House Plans designs that Ironwood offers as an affiliate. Every page credits Advanced House Plans and discloses Ironwood's affiliate commission, so no plan reads like Ironwood's own.
A Consultation That Asks What Scott and Stephanie Ask
The old five-field form became a ten-step consultation: whether the client owns land yet, where they want to build, the kind of home they picture, budget, financing and when they hope to break ground. By the first call, Scott and Stephanie already know where the client stands.
Every Old Link Kept Working
The new site stays on www, the same address Squarespace used, and its sitemap sits at the same address too. On November 13, 2026 we checked all six pages from the old sitemap. Each one redirects to its new page in a single hop, and so does the old floor plans address.
Live on November 10, 2026, and Twice as Fast on a Phone
Scott and Stephanie approved the site and it went live on ironwoodbuildersnm.com on November 10, 2026. Squarespace still serves the old site from its own servers, so on November 13 we ran Google's Lighthouse audit on both homepages, three times each on a simulated phone.
The new homepage weighs 586 KB against 2.4 MB for the old one. Across the three runs, the main content took a median of 3.6 seconds to appear, down from 7.2. Accessibility went from 94 to 100, and SEO stayed at 100.
Every consultation request lands in Persilio with the page and search that brought it in, and the client gets a confirmation email from Ironwood with Scott's number on it.
Finished Homes, Reviews and a Google Profile in Step
The finished-home scenes on the site today are stand-ins. As Ironwood completes homes, photos of them will replace the stand-ins. We're also keeping Ironwood's Google Business Profile in step with the site and helping Scott and Stephanie ask every client for a review.
For how we build sites for other builders, see our contractor website design and SEO for contractors. We'll add search and lead numbers here once there are a few months to show.
How the Site Is Built
Built with Astro
A static-first framework that ships zero JavaScript by default. Pages arrive already built, so there is nothing for a phone to assemble before somebody can read them.
Hosted on Cloudflare
Served from the edge location nearest the visitor, so the site is as quick two states away as it is down the road. No server to manage, and nothing to fall over at 2am.
Core Web Vitals
Optimised images, minimal CSS and no render-blocking scripts. Run the site through Google's own PageSpeed Insights and see for yourself.
Schema Markup
Home builder, owner, FAQ and Breadcrumb structured data tells Google what Ironwood Builders does, who runs it and which communities it builds in.
Ironwood's edge was always the two people behind it.
Now the builder and the broker lead every page, from the first look at a lot to the final walkthrough.
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