Fence contractor Battle Ground, WA Since 2026
From a One-Page GoDaddy Site to a 27-Page Fence Company Website
J & W Fence builds wood, chain link, vinyl, iron and commercial fencing across Clark and Cowlitz counties. Their website was a single page. Now every fence they build has its own.
Pages on the site
1 27
services, towns, projects · Site crawl
Mobile performance score
73 96
old site vs new · Lighthouse
Accessibility score
79 100
mobile audit · Lighthouse
Layout shift while loading
0.28 0
nothing jumps · Lighthouse
Nine Kinds of Fencing, One Page to Explain Them
J & W Fence is a family-owned fence company in Battle Ground, WA. They build wood privacy fences, chain link, vinyl, wrought iron, field fencing, gates and temporary enclosures, plus commercial chain link topped with barbed wire or razor ribbon. Homeowners, businesses and people with acreage all call them.
Their website was one page on GoDaddy's builder. The top of it was the logo, blown up to fill half the screen. Below that sat a stock chain-link photo, a carousel of job photos and a contact form. There was no page for wood fencing, no page for gates and no page for any town they work in.
That matters, because people don't search for "fence company." They search for "cedar privacy fence" or "chain link fence Longview." With one page, J & W had nothing to show Google for any of those searches.
The Old Site and the New One, Side by Side
Drag the handle to compare the GoDaddy homepage J & W had until September 23, 2026 with the site we launched that day. We kept their logo, their red and black, and their phone number.
A Page for Every Fence J & W Builds
We built the site the way a customer shops for a fence: by type first, then by style. Every style on the site is one J & W has actually built, shown in a photo from their own jobs.
Nine Service Pages
Each page shows the styles within that fence type and what each one is best for. The wood page, for example, compares capped privacy, dog-ear, horizontal board and wood-framed wire fences, each with a real J & W photo.
43 Project Photos, Sorted by Fence Type
The new Projects page gathers 43 photos from J & W jobs, filterable by wood, chain link, commercial, gates, temporary, field, ornamental metal and vinyl. A customer who wants black chain link or an arched metal gate can see exactly what J & W has built before they call.
A Page for Each Town They Serve
J & W works across Clark and Cowlitz counties, so each of the nine towns below has its own page, tied together by a service areas hub:
Quote Requests That Say What the Job Is
The quote form asks which fencing the customer needs, so J & W knows before calling back whether it's a backyard privacy fence or a commercial perimeter. Every request lands in our lead dashboard with the page and search that brought it in, behind a Cloudflare Turnstile check that keeps spam out.
Nothing Broke in the Move
We crawled the old site before launch and redirected every address it had, including GoDaddy's old sitemap files, so links already pointing at jwfences.com still work.
A Faster, Steadier Site on Every Phone
We ran Google's Lighthouse audit on the old GoDaddy homepage and the new one, both on a simulated phone, the day after launch. The old site was still being served from GoDaddy, so we could measure both sides the same way.
The Old Homepage Against the New One
Lighthouse scores out of 100, plus what a phone has to download and how much the page jumps around while it loads.
| Measure | GoDaddy site | New site | Change | Source |
|---|---|---|---|---|
| Performance | 73 | 96 | +23 | Lighthouse |
| Accessibility | 79 | 100 | +21 | Lighthouse |
| Best Practices | 96 | 100 | +4 | Lighthouse |
| SEO | 92 | 100 | +8 | Lighthouse |
| Files downloaded | 82 | 25 | −70% | Lighthouse |
| Layout shift | 0.282 | 0 | none | Lighthouse |
The new site's performance score is the median of three runs (96, 96 and 88). A layout shift of 0.282 is past the point Google rates as poor: buttons moved while people were trying to tap them. The new site doesn't move at all.
Lighthouse 12 mobile audits of jwfences.com, old GoDaddy site and new site, run 24 September 2026.
Local SEO Starts Now
The website was step one. J & W's local SEO program is starting now, right after launch. The nine service pages and nine town pages give that work something to rank, and every quote request is already tracked back to the page and search that brought it in.
How the site is built
Built with Astro
A static-first framework that ships zero JavaScript by default. Pages arrive already built, so there is nothing for a phone to assemble before somebody can read them.
Hosted on Cloudflare
Served from the edge location nearest the visitor, so the site is as quick two states away as it is down the road. No server to manage, and nothing to fall over at 2am.
Core Web Vitals
Optimised images, minimal CSS and no render-blocking scripts. Run the site through Google's own PageSpeed Insights and see for yourself.
Schema markup
Business, Service, FAQ and Breadcrumb structured data tells Google what J & W builds, where it works and when it's open.
J & W builds nine kinds of fencing across two counties. For years, one page had to explain all of it.
Now every fence type and every town has its own page, its own photos and a quote button.
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