Patients pick their dentist on Google.
Not from their insurance list.

It depends on your market, your specialty mix, and how many other dentists are competing for the same searches. A general dentist in a mid-size city is a different campaign than a multi-location cosmetic practice in a major metro. We quote based on your specific situation. Reach out for a custom quote.

The economics work well for dentistry. According to the ADA Health Policy Institute, the average dental practice collects over $800,000 annually. A single implant case can be worth $3,000 to $6,000+. One new patient from search can cover your entire marketing spend for the month.

Most dental websites look identical. Stock photos, generic copy, the same "We treat you like family" tagline. We build pages around the specific procedures you want more of.

If you want implant cases, we build implant-specific landing pages that target "dental implants near me" and "All-on-4 dentist." If you want cosmetic cases, we target "porcelain veneers" and "smile makeover." The key is matching your highest-value services to the exact searches people are running. Not just "dentist near me."

Google Ads can bring new patient calls within the first week or two. Organic SEO takes longer, typically 3 to 6 months for consistent new patient flow.

Running both simultaneously is the move: PPC captures patients searching right now while SEO builds the organic pipeline that compounds over time. Dental searches happen every day. Someone has a toothache at 2am and they are Googling "emergency dentist near me."

We build it on our platform so we control the full marketing stack. Your site needs dedicated service pages for every procedure you offer: general dentistry, cosmetic dentistry, implants, orthodontics, pediatric, emergency, periodontics. Each page targets its own keywords and ranks independently.

You also need before-and-after galleries for cosmetic work, because patients want to see results before they book. A page that clearly shows your veneers or implant work builds trust faster than any testimonial.

Yes. Multi-location dental practices need a different strategy than solo offices. Each location needs its own landing page, its own Google Business Profile optimization, and location-specific content.

We build service area pages for each office and make sure you are not cannibalizing your own rankings. If you have three locations, we build three distinct local SEO strategies that work together instead of competing against each other.

Both, ideally. Google Ads gets you in front of patients today. SEO gets you in front of patients for months and years without paying per click.

According to Dental Economics, practices that invest in digital marketing consistently see higher new patient numbers than those relying on referrals alone. The smart move is PPC for immediate patient flow while SEO builds your long-term pipeline. Over time, your organic rankings reduce your dependency on paid ads.