Your patients are searching.
They just don't know DPC exists yet.

It depends on your market, your panel capacity, and whether you're targeting patients, employers, or both. A solo DPC physician building a panel in a suburban market is a different campaign than a multi-provider DPC practice pursuing corporate contracts. We quote based on your specific situation. Reach out for a custom quote.

The ROI math is different from traditional practice marketing. DPC memberships generate recurring monthly revenue. A single member paying $150 per month is $1,800 per year, and DPC retention rates are significantly higher than insurance-based practices. Five new members per month from marketing adds $9,000 in annual recurring revenue from one month's signups alone.

Traditional practice marketing targets people who already know they need a doctor. DPC marketing has two jobs: find people who already know about direct primary care and are comparing options, and find people who want what DPC offers but don't know the model exists yet. That second group is much larger.

Someone searching "doctor who actually listens" or "same-day doctor appointment" is a potential DPC member. But they won't find your practice unless your content bridges the gap between what they search and what you offer. That educational content layer is what makes DPC marketing fundamentally different from traditional healthcare marketing.

Google Ads can bring membership inquiries within the first week. Organic SEO takes longer, typically 3 to 6 months for consistent membership inquiries from search.

Running both simultaneously is the move: PPC captures people actively searching for DPC or concierge medicine right now, while SEO builds the organic pipeline and educational content that converts the much larger audience who doesn't know DPC exists yet.

Yes. Employer-sponsored DPC is the fastest-growing segment of the market, with 58% of all DPC memberships now employer-sponsored and over 7,200 employers offering DPC benefits nationally. We build content targeting HR directors and benefits managers searching for DPC options in your area.

A single employer contract can add 50 to 200 members to your panel. The search behavior is different from patient-facing marketing, so we build separate content strategies for employer-facing and patient-facing audiences.

Most DPC websites list membership tiers and say "no insurance hassles." That's table stakes, not a conversion strategy. Your DPC website needs educational content that explains the model to people encountering it for the first time, dedicated pages for each condition and service you manage, and a membership sign-up flow that feels simple.

We build it on our platform so we control the full marketing stack: page speed, conversion tracking, schema markup, and integrations with your membership management system.

Starting January 1, 2026, patients with high-deductible health plans can use HSA funds for DPC memberships up to $150 per month for individuals and $300 for families. This removes the biggest financial objection for a large segment of potential members.

It also creates a surge in searches: "can I use HSA for DPC," "direct primary care HSA eligible," "HSA primary care membership." Practices with content ranking for those searches will capture the first wave of HSA-funded memberships. We build that content before the search volume spikes.