80% of members quit within 5 months.
You need a constant pipeline.

It depends on your type of business, your market, and how many competitors are in your area. A single CrossFit box is a different campaign than a multi-location gym chain. We quote based on your specific situation. Reach out for a custom quote.

The economics favor consistent marketing. According to IHRSA, the average gym member pays $50 to $100+ per month. A single member who stays for 12 months is worth $600 to $1,200+ in revenue. Marketing that brings in 10 new members per month at $60/month adds $7,200 in annual revenue. The math works fast.

Chain gyms win on price. You don't compete on price. You compete on experience, community, coaching quality, and specialization. We build your marketing around what makes your gym different.

If you're a CrossFit box, we target "CrossFit gym near me" and "strength training classes." If you're a yoga studio, we target "hot yoga classes" and "beginner yoga near me." The key is owning your niche in local search instead of competing head-to-head with chains on generic terms like "gym near me."

Google Ads can bring new leads within the first week or two, especially for trial offers and class schedules. Organic SEO takes longer, typically 3 to 6 months for consistent lead flow.

Running both simultaneously is the move: PPC captures people searching right now while SEO builds the organic pipeline. Fitness searches spike in January but remain steady year-round. People decide to get in shape every month.

We build it on our platform so we control the full marketing stack. Your site needs class schedules, pricing information, trainer bios, and a dead-simple way to sign up for a trial.

According to Club Industry, most gym prospects visit the website before stepping foot in the door. Your site is the first impression. If it looks outdated or confusing, they move to the next gym on Google. Fast load times, mobile-first design, and clear CTAs are non-negotiable.

Both. New member acquisition gets the most attention, but retention is where the money is. We build email flows, retargeting campaigns, and content strategies that keep existing members engaged.

A member who stays 24 months is worth twice as much as one who quits after 6. We also help you build referral programs that turn your best members into your best marketers. But acquisition is always the foundation, since you need a full pipeline to stay healthy.

Both, ideally. Google Ads gets you trial sign-ups this week. SEO gets you found for months and years. The fitness industry is seasonal.

Searches spike in January, before summer, and in September. PPC lets you ride those waves immediately. SEO builds the baseline that keeps leads coming during slower months. Over time, your organic rankings become your most cost-effective lead source.