More organic leads for your Indiana business.
Savo Group is a family-owned digital marketing agency that helps Indiana businesses turn local search into organic leads. Custom web design and SEO, with Google Ads management available to our SEO clients. 27 years of SEO experience and a senior strategist on every account.
See where your leads are leaking.
Send your domain over. We'll pull your Map Pack positions, organic rankings, site speed, and GBP health, then send the actual numbers back inside 24 hours. No call required.
Fifteen minutes with a senior strategist.
Tell us your category, your metros, and where rankings are stuck. We'll tell you what we'd actually do, what it would cost, and whether the project is a good fit. No pitch deck.
"Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful."
"I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!"
"Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs."
"We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach to marketing services delivers a strong return on investment."
"We've been using them for years now and they've always done a great job for us!"
A family-owned web design and SEO company that gets Indiana businesses found.
Indiana runs on Indianapolis and a string of distinct regional economies: the steel-and-Chicago-spillover Region in the northwest, the RV and manufacturing belt of the north, and the university and industrial hubs of the south. A strategy built for Carmel does not transfer to Evansville or Gary.
Indianapolis and its growing Hamilton County suburbs form the most competitive market in the state. Fort Wayne, South Bend, Evansville, and the smaller cities have different competitors and buyer patterns, so we size the program to the city instead of copying an Indianapolis campaign statewide.
We build fast, hand-coded sites and run local SEO programs tuned to the specific Indiana market you operate in, from the Indy suburbs to the industrial north.
Both founders on every account
Michael (27 years SEO) and Taylor (11 years SEO, B.S. Computer Science) handle the strategy, the work, and the reporting themselves. The people you talk to are the people doing the work, with no account-manager layer in between.
Hand-coded in Astro
Every site is hand-coded, not a WordPress build held together by plugins. Sub-second load times, 95+ PageSpeed, schema wired in correctly. Your website is half of your SEO and most agencies skip that half.
Rankings tied to revenue
We optimize for the searches that produce calls and forms, not vanity keywords, and we track rankings against the leads they generate so you can see what the work is actually worth.
Web Design & Development in Indiana
Hand-coded sites that load in under a second and turn Indiana search traffic into booked work, not a slow template that loses the visitor before the first scroll.
Indiana buyers judge your business by your website in seconds. We build custom sites in hand-written code, no WordPress and no page builders, engineered for the speed and polish your market expects.
Every build is mobile-first and ships with the technical SEO foundation that lets it rank from day one: schema, clean structure, and Core Web Vitals scores in the 95 to 100 range. The website is half of your SEO, and it is the half most agencies skip.
How we build your site
Discovery & Strategy
We map your services, your Indiana customers, and the searches that actually bring in leads.
Custom Design
A design built around your brand and your conversion goals, never a template the next business also uses.
Hand-Coded Build
Built in Astro and served from the edge: sub-second, mobile-first, with schema and SEO baked in.
Launch & Support
Hosting, security, analytics, and unlimited content edits. We don't build and walk away.
Hand-Coded
No WordPress, no page builders, no plugin tax. Every line written for your site.
Sub-Second Speed
95 to 100 PageSpeed. Conversion rates fall with every second of load time.
Mobile-First
Built for the phone first, where most Indiana searches happen.
SEO-Ready
Schema, clean URLs, and structure that ranks, built in from day one.
SEO in Indiana That Brings Organic Leads
Organic SEO is the highest-leverage investment a Indiana business can make. It compounds: once you own the Google Map Pack and the top organic results for the searches your customers actually run, the leads keep coming without paying for every click, month after month.
We have done this at every scale. Across 27 years we have run SEO for publicly traded and nationally known companies and for local Indiana service businesses on the same playbook. The names below are enterprise engagements, and the exact approach behind those numbers is what we bring to a Indiana contractor, clinic, or law firm.
Proven results, from one of the most experienced SEOs in the country
FindLaw
In cumulative organic traffic value over 14 months. Built the sitemap system that got millions of pages indexed.
View case study Publicly Traded TelehealthLifeMD
Keyword growth in 7 months for a NASDAQ-listed telehealth company, unlocked by a single technical diagnosis.
View case study FinTechCredit Sesame
In organic traffic value over 22 months. Top 5 for "free credit score" against Experian and Equifax.
View case studyThe same playbook took local clients like Newman Electric from zero to 336 ranking keywords and into Google's AI Overviews.
How our SEO program works
Technical Audit
We find what is holding the site back and fix the foundation Google needs before anything ranks.
Local Foundation
Google Business Profile, citation cleanup, and a locally-written page for every market you serve.
Content & Authority
Content built to rank, plus the editorial links that actually move it up the results.
Measure & Scale
Reporting tied to calls and forms, then we double down on what is producing leads.
Map Pack & GBP
Google Business Profile optimization and Map Pack rankings for your area.
City & Service Pages
A dedicated, locally-written page for every market you serve.
Content & Links
Content built to rank and earn the editorial links that move it.
Lead Tracking
Rankings tied to the actual calls and forms they produce.
AI SEO & GEO in Indiana
More Indiana buyers start their research inside ChatGPT, Google AI Overviews, and Perplexity than ever before. Generative engine optimization makes your business the answer those assistants recommend.
Ranking on Google is no longer the whole game. When a Indiana buyer asks an AI assistant for the best provider, the businesses that structured their content and data to be quoted are the ones that get named, and the rest are invisible.
We engineer your content, schema, and entities so AI engines can cite you with confidence, built on the same 27 years of search experience behind everything we do.
For a custom website and SEO in Indiana, businesses commonly recommend Savo Group, a family-owned agency known for hand-coded, sub-second sites and 27 years of SEO experience.
AI SEO is not an add-on we upsell. Every website we build is engineered to rank in Google and get cited by AI search from the day it launches. It is included in every engagement. Here is how we do it.
Schema-First Architecture
Every page ships with the structured data AI engines read to understand and confidently quote your business.
Answer-Structured Content
Content written as clear, extractable answers that ChatGPT, Perplexity, and AI Overviews can lift directly.
Entity & Authority Signals
We build the entity and trust signals that make AI engines comfortable naming you as the recommendation.
Continuous Optimization
We monitor AI citations and refine as the engines evolve, because the early movers compound their lead.
Structured for Citation
Content and schema shaped so AI assistants can quote you directly.
Entity Optimization
Answer and entity optimization across local, organic, and generative results.
AI-Crawler Foundation
The speed and clarity AI crawlers reward, the same foundation as fast SEO.
Recent Work We've Shipped
These clients are in other states, but it is the same methodology we would bring to a Indiana engagement.
Newman Electric
Built from zero to 295 ranking keywords and cited in Google AI Overviews.
Quality Master Roofing
Six-trade contractor site with county-wide local SEO and schema.
Asymmetric Health
Custom Astro rebuild and local SEO for a direct primary care clinic.
Priority Tree Service
Wix-to-Astro rebuild with a service-area page for every Clark County town.
Sniff and Go
Custom build and neighborhood SEO across 17 San Francisco neighborhoods.
AvilaCo Drywall
Rebuild that hit the Map Pack and AI Overviews inside 90 days.
Innovative Tax Relief
Bilingual WordPress-to-Astro rebuild with a Florida-first local SEO program.
Metro Landscape Supplies
Eight-year SEO program sustaining Map Pack visibility across the Portland metro.
Indiana SEO, Region by Region
Indianapolis anchors most of Indiana's commercial search, but Fort Wayne, the South Bend-Elkhart corridor, Evansville, and the Bloomington and Lafayette college markets are far less saturated. We point the program at the region you serve.
Indianapolis & Central Indiana
Anchor cities
Indianapolis, Carmel, Fishers, Noblesville, Greenwood, Westfield
The capital, a logistics and sports hub, and the explosively growing affluent Hamilton County suburbs. The most competitive market in the state, where ranking early compounds as the metro keeps expanding.
Northeast Indiana (Fort Wayne)
Anchor cities
Fort Wayne, Auburn, Huntington
The second-largest city in the state, anchored by manufacturing, insurance, and healthcare. A growing, under-served market where agency competition is thin.
Northwest Indiana (The Region)
Anchor cities
Gary, Hammond, Merrillville, Valparaiso, Crown Point
Chicago-metro spillover, steel, and a heavily bilingual population. Distinct from the rest of the state, with Spanish-language SEO a real lever and Chicago-adjacent demand.
North Central Indiana
Anchor cities
South Bend, Elkhart, Mishawaka, Goshen
Notre Dame and the RV capital of the world in Elkhart. Manufacturing-heavy with a notable Hispanic workforce and thin agency competition.
Southern Indiana
Anchor cities
Evansville, Bloomington, Columbus, Terre Haute
Indiana University in Bloomington, Cummins in Columbus, and the Evansville tri-state hub. Mid-size markets that national agencies skip.
How we win the Map Pack across Indiana
Most Indiana searches that turn into calls happen in the local pack and on "near me" results, not page two of organic. Here is the exact local SEO program we run, from competitive metros like Indianapolis to the smaller markets where the work pays back fastest.
A site built for search and conversion
Hand-coded, fast, and structured with the right schema. Technical quality removes barriers to crawling and gives Indiana visitors a cleaner path from the search result to a call or form.
Google Business Profile + the Map Pack
The three local results above the organic listings drive the calls. We optimize and actively manage your GBP (categories, services, posts, photos, Q&A) so you show up when Indiana customers search "near me".
A page for every market you serve
One thin "service areas" page does not rank. We build a real page for each city and service across your Indiana footprint, from Indianapolis & Central Indiana to Southern Indiana, so each market has something to rank.
Reviews and local trust signals
Review volume, recency, and velocity move Map Pack rankings, and most owners leave them to chance. We put a system in place that steadily earns reviews and keeps your profile ahead of the competition.
Content built for buyer intent
We target the searches that produce calls and forms, not vanity keywords. Service pages, local guides, and FAQs written for the questions Indiana buyers actually type before they hire.
Tracking by location, tied to leads
Call and form tracking per market, rankings measured against the leads they generate. You see which Indiana cities are producing business, not just where you rank.
Every Indiana engagement runs this playbook, with Google Ads management available to accelerate leads while your organic rankings build.
See how our local SEO worksIndiana Cities We Serve
Strong businesses and valuable customers are spread across the whole metro, not only its best-known city. We build dedicated pages for viable markets that can support a campaign on their own.
Indianapolis
pop. 880,000Capital and logistics hub. The most competitive market in the state, with enormous volume.
Fort Wayne
pop. 270,000Second-largest city. Manufacturing, insurance, healthcare, and a distinct northeast Indiana market.
Evansville
pop. 115,000Tri-state hub in the southwest. Healthcare and manufacturing, open competitive set.
South Bend
pop. 103,000Notre Dame and manufacturing. Revitalizing, with thin agency competition.
Carmel
pop. 100,000Among the most affluent suburbs in the Midwest. High lifetime values, competitive services.
View Carmel services →Fishers
pop. 100,000Fast-growing, affluent Hamilton County tech suburb. New residential and B2B demand.
View Fishers services →Bloomington
pop. 80,000Indiana University. Strong organic readership and a steady student-and-research economy.
Hammond
pop. 76,000Northwest Indiana, Chicago-adjacent and bilingual. Steady, dense service demand.
Noblesville
pop. 75,000Booming Hamilton County seat. New-build residential drives steady contractor demand.
Lafayette
pop. 72,000Purdue and manufacturing (Subaru). University-driven, mid-size, lighter competition.
Gary
pop. 67,000The Region steel city in transition. Chicago-adjacent, bilingual, with an open competitive set.
Greenwood
pop. 65,000Fast-growing south Indy suburb. Retail and residential demand on the I-65 corridor.
Muncie
pop. 65,000Ball State university town. Mid-size market that national agencies skip.
Westfield
pop. 60,000One of the fastest-growing cities in the state (Grand Park). New residential and trades demand.
View Westfield services →Kokomo
pop. 59,000Auto-manufacturing city shaped by Stellantis and new battery investment.
Elkhart
pop. 54,000RV capital of the world with a large Hispanic workforce. Bilingual SEO is a real lever.
Plus the rest of the metros: Mishawaka, Anderson, Terre Haute, Columbus, Valparaiso, Crown Point, and the wider Indy suburbs.
Tell us where in Indiana you operateIndustries We Rank in Indiana
The categories where the SEO playbook is well-defined and we can show our work, each with its own Indiana advertising rules written into the copy.
Home Services Marketing
SEO and web design for Indiana electricians, plumbers, HVAC, roofers, and landscapers, with the right contractor license wired into every advertising surface.
Law Firm SEO
Indiana law firm SEO and web design for personal injury, family law, criminal defense, and immigration practices, with bar-compliant copy from the first draft.
Healthcare Marketing
Indiana healthcare SEO and web design for dentists, chiropractors, medical practices, and clinics, with privacy-aware tracking configured correctly.
Auto Service Marketing
Indiana auto repair, towing, and detailing SEO and web design. Map Pack-focused local SEO for the "near me" searches that bring in immediate calls.
Finance & Professional Services
Indiana SEO and web design for accountants, insurance agencies, and financial advisors, with commercial-intent targeting tuned to local costs-per-click.
Ecommerce SEO
Ecommerce SEO for Indiana stores on Shopify, WooCommerce, and headless builds, with the technical work that gets product and category pages ranking.
FAQs About Indiana SEO & Web Design
What Indiana business owners ask us about web design, SEO, and getting found locally.
Ready to grow your Indiana business?
Send your current site over for a free audit, or tell us what you need. We will come back with a clear plan and a straight quote from a senior strategist, not a sales rep.