Three things matter most. First, your primary category has to be precise: "Family Practice Physician" or "Internal Medicine Physician" or "Pediatrician," not "Medical Clinic" or "Health." The wrong primary category excludes you from specialty-specific searches before any other ranking factor is even considered.
Second, your service area settings need to name the specific Camas neighborhoods where your patients live. Generic Clark County service area settings dilute local relevance. Third, your profile needs consistent activity: new photos, response to every review, and Google Posts addressing seasonal health topics Camas families search. An active GBP signals a thriving practice to Google's algorithm. A stale one signals the opposite, regardless of how busy you actually are.