Start with the basics most Battle Ground HVAC companies get wrong. Primary category: HVAC Contractor, not just "Contractor." Secondary categories should include every service type you actually offer: Air Conditioning Contractor, Heating Contractor, Furnace Repair Service, Heat Pump Installer if applicable. Your service area should list Battle Ground, Brush Prairie, Yacolt, La Center, Hockinson, and any other specific communities you serve rather than just a broad radius.
Beyond the basics: upload at least 15-20 photos from real Battle Ground and North Clark County job sites, not stock images. Pre-populate the Q&A section with answers to common questions Battle Ground homeowners ask. Post to your GBP at least twice a month. And build a review generation system so your review count grows consistently. Most Battle Ground HVAC companies have a GBP that was set up once and never touched. Every gap in that profile is a local SEO opportunity for whoever closes it first.