Demand falls from the sky.
Be the roofer who catches it.

It depends on your market, competition level, and how many service areas you want to cover. A roofer in a mid-size city with one location is a different campaign than a company covering three counties. We quote based on your situation. Get in touch for a custom quote.

The math is good for roofers. Average roof replacement runs $8,000 to $15,000+. Storm damage jobs can go even higher. One extra job per month from search easily covers marketing costs for the whole year.

Two ways. First, Google Ads can be activated or scaled up within hours of a weather event. We build storm-specific campaigns ahead of time so they're ready to flip on. Second, having storm damage pages already indexed and ranking means you're capturing that organic surge the moment it happens. You can't build those pages after the storm hits and expect them to rank. That infrastructure needs to exist before the hail falls.

Google Ads bring calls fast, sometimes within days. Organic SEO takes 3 to 6 months for consistent rankings and lead flow. The smart play is running both: PPC fills your schedule now while SEO builds a pipeline that gets cheaper every month. By the time storm season rolls around, you want organic pages already sitting at the top ready to catch that traffic spike.

At minimum: dedicated pages for every service you offer (roof repair, roof replacement, storm damage repair, metal roofing, flat roofs, gutters, inspections, commercial roofing) and every city you serve. Each page ranks independently and brings its own traffic. Most roofers we work with end up with 30 to 50+ pages.

You also want content around insurance claims, storm damage processes, and material comparisons. Those pages build trust and capture searches that competitors miss entirely.

Yes. Google's Local Service Ads put you above regular search ads with a "Google Guaranteed" badge. For roofing, this is especially valuable because homeowners are trusting you with a $10,000+ decision on their biggest asset.

The verification process requires license and insurance checks, which filters out unlicensed competitors. You pay per lead, not per click. We handle the setup, optimization, and ongoing management.

You should be on roofs, not learning Google's algorithm. We have 27 years of SEO experience and we've built marketing programs for contractors across multiple trades. We know what works for home service businesses specifically.

The contractors in our portfolio went from struggling for leads to full schedules. That said, if you want to DIY it, more power to you. We're here when you realize you'd rather spend that time closing jobs.